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  • June 2005 (Revised August 2013)
  • Case

Amazon.com's European Distribution Strategy

By: Janice Hammond and Claire Chiron
Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: Cecilie_Arcurs] Related Reading Use Artificial Intelligence to Set Sales Targets That Motivate Don't Turn Your View Details
Keywords: by Dina Gerdeman
  • November 2004 (Revised November 2005)
  • Case

Kodak and The Digital Revolution (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
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  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
    • 27 Jul 2009
    • Research & Ideas

    Social Network Marketing: What Works?

    When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School... View Details
    Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
    • 22 Apr 2020
    • News

    The Curious Case of the Coronavirus Commercial

    • October 1994
    • Case

    Bankers Trust: Global Investment Bank

    By: Andre F. Perold and Kuljot Singh
    In October 1992, Eugene Shanks, president of Bankers Trust New York Corp., and Brian Walsh, head of the Global Investment Bank (GIB) business unit, are considering a proposal for a large and complex financing involving the North Sea Oil Co. (NSOC). The financing... View Details
    Keywords: Risk and Uncertainty; Credit Derivatives and Swaps; Risk Management; Value Creation; Business History; Capital Markets; Financing and Loans; Financial Markets; Corporate Finance; Banking Industry; Energy Industry
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      Randolph B. Cohen

      Randolph B. (Randy) Cohen is the MBA Class of 1975 Senior Lecturer of Entrepreneurial Management in the Finance Unit at Harvard Business School. Cohen’s main research focus has been the identification of top investment managers and the prediction of manager... View Details

      Keywords: financial services; investment banking industry
      • 12 Apr 2012
      • News

      Sponsors lay down Olympic challenge to rivals

      • 18 Jun 2011
      • News

      Big Blue at 100: Still the standard for American companies

      • 03 Apr 2019
      • News

      Plan a Careful Budget, Then Get Ready to Splurge

      • 24 May 2017
      • News

      Silicon Valley's Big Three vs. Detroit's Golden-Age Big Three

      • Article

      Selling to Many Countries Within the U.S.

      By: Frank V. Cespedes and Michael Wong
      In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details
      Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States
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      • 20 Sep 2007
      • Research & Ideas

      How to be a Customer

      Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is... View Details
      Keywords: by John Quelch
      • 23 Feb 2016
      • News

      We Asked Rosabeth Moss Kanter

      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      • Article

      Aligning Strategy and Sales

      By: Frank V. Cespedes
      Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details
      Keywords: Strategy; Sales
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      • 20 Sep 2014
      • News

      Making Big Data Think Bigger

      • 06 Feb 2013
      • News

      With a Super Bowl Ad, Scientology Gets a Crowd