Advertising and Marketing - Publications - Faculty & Research

11 Mar 2013
News

Andre Esteves Speaks at Latin American Conference at Harvard Business School

07 Aug 2019
News

“The Star of the North”

thought, when he came across a brochure for the service a few years back at a reunion. Here, in the library of his alma mater, was one of the broadest set of subscriptions and databases—and the researchers who know how to use them to best... View Details

Keywords: Maureen Harmon

01 Jan 2005
News

Rahul Bajaj, MBA 1964

production of a commodity that most Indians needed, I didn't mind." Bajaj's antiestablishment views prevailed, and by the beginning of the 1980s, Bajaj Auto had increased its annual production to 172,000 vehicles. Today, with revenues of... View Details

20 Jul 2017
News

Pushing the Next Generation Forward

investing, and I wanted to explore those from an academic perspective,” Owusu-Kesse recalls. Looking back at his three years in graduate school, he notes, “Surprisingly, one of the business courses that helps me the most in what I do... View Details

Keywords: Deborah Blagg

27 Jan 2023
News

Turning Up the Volume

Goldman turned to Lex Suvanto (MBA 1999) for help. As CEO of a strategic communications unit within Edelman, the world’s largest public relations and marketing firm, Suvanto had teams View Details

Keywords: Maureen Harmon

01 Dec 2002
News

Building a Network for Social Enterprise in Latin America

cases are made of, a fact not lost on professors Gerardo Lozano and Carlos Romero at Mexico's Escuela de Graduados en Administración y Dirección de Empresas (EGADE). Rather than focus on cross-cultural View Details

05 May 2022
News

Like-Minded

Miwa Seki (left) and Yumiko Murakami Yumiko Murakami (MBA 1994), Miwa Seki (MBA 1993), and Kathy Matsui shared the same birthday month and year, so they started an annual... View Details

01 Jun 2002
News

Africa Business Conference Creates Ongoing Forum for Change

senior associate dean for International Development, welcomed the SRO crowd in Aldrich with a smile, noting, “I'm very pleased with our market share.” Despite the challenges posed by a developing infrastructure View Details

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence.... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

26 May 2022
News

Bidding Up

auction design or market design and stuff like that, the fact that I wasn’t just a completely nerdy academic I also had some connection by having gone to a business school. And, I can sort of talk to... View Details

07 Sep 2021
News

Immelt in the Hot Seat: Episode 1

process, just grueling. Public and, you know, Jack was like the most famous business leader probably in the history of the world. Because, you know, the markets were booming. He was really famous. And so,... View Details

01 Mar 2011
News

James McNerney Jr.

creates jobs back here. It’s not a matter of us or them “winning.” Fewer people will be employed in the United States if we don’t investigate what’s happening in Asia and the Middle East. That’s where the View Details

Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Manufacturing; Air Transportation; Transportation

01 Sep 2005
News

Making History, Starting Over

Apax has taken public more than fifty companies with a combined market capitalization of about 25 billion euros. Before stepping down, Cohen consolidated management of the firm’s far-flung offices, making London the headquarters View Details

Keywords: Roger Thompson; Finance

01 Jun 1997
News

New Releases

may still lose market dominance. Drawing on observations from a variety of industries, HBS associate professor Clayton Christensen argues that otherwise sound business practices - such as concentrating investments View Details

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together... View Details

01 Apr 1999
News

HBS Alumni Association Board of Directors: President's Report

club operations, development of continuing education, and the marketing of programs and services to alumni. Three committees have been formed to focus on these issues, View Details

15 Nov 2024
News

Driving Change

Speaking to nearly 700 alumni at the Women’s Leadership Summit last week, HBS Professor Robin Ely addressed both current and emerging challenges facing women in leadership roles, while emphasizing the critical importance of continued progress. “Today, we face a fresh... View Details

01 Oct 2000
News

Willoughby G. Walling II: A Learning Experience

marketable and visually pleasing, but he also intends them to be intellectual exercises. The works in his recent show ranged from a pop art portrait of his wife, to paintings with theological underpinnings,... View Details