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04 Aug 2020
Cold Call Podcast

Glossier Built a Cult-Brand and a Digital Community, but What’s Next?

Keywords: Re: Jill J. Avery; Advertising

February 2018
Case

Vodafone: Managing Advanced Technologies and Artificial Intelligence

By: William R. Kerr and Emer Moloney

Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details

Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry

October 1989 (Revised November 2006)
Background Note

Managing Selling and the Salesperson

By: Frank V. Cespedes

Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider... View Details

Keywords: Salesforce Management

07 Mar 2019
Working Paper Summaries

Calculators for Women: When Identity Appeals Provoke Backlash

Keywords: by Tami Kim, Kate Barasz, Leslie John, and Michael Norton

March 2012
Article

China's Growing IT Services and Software Industry: Challenges and Implications

By: F. Warren McFarlan, Ning Jia and Justin Wong

The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details

Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China

Research Summary

Technological Resources and Corporate Diversification

To what degree do firms' technological resources influence diversification decisions? Silverman is examining how firms enter new markets to exploit existing technological strengths. Recent research includes 1) development of a framework to identify when a firm might... View Details

April 2012 (Revised October 2013)
Case

eBay, Inc. and Amazon.com (A)

By: Ramon Casadesus-Masanell and Anant Thaker

This case has been designed to explore strategic interactions among organizations with different business models. The case considers how a competitor successfully challenged the incumbent in a platform market defined by strong network effects and high switching costs.... View Details

April 1983 (Revised October 1990)
Background Note

Textiles and the Multi-Fiber Arrangement

By: David B. Yoffie

What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details

Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Europe

Research Summary

Innovation and Productivity

In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details

Research Summary

Performance Pricing and Business Strategy

By: Frank V. Cespedes

This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications,... View Details

20 Jan 2012
Working Paper Summaries

Income Inequality and Social Preferences for Redistribution and Compensation Differentials

Keywords: by William R. Kerr

Article

Understanding Why Universal Service Obligations May Be Unnecessary: The Private Development of Local Internet Access Markets

By: Tom Downes and Shane Greenstein

August 2023
Case

BYD, China, and Global Electric Vehicle Rivalry

By: Cynthia A. Montgomery and Max Hancock

In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its... View Details

Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Market Participation; Environmental Sustainability; Auto Industry; Electronics Industry; China; Europe; United States; Japan; South Korea

2023
Chapter

Business, Climate Change and the Anthropocene

By: Andrew J. Hoffman and Sukanya Roy

This chapter will assess climate change as a concern for business, both as a stand-alone issue and as part of the broader shift that scientists are calling the Anthropocene. It will begin by examining the extent to which the market – comprised of corporations, the... View Details

Keywords: Climate Change; Problems and Challenges; Mission and Purpose

September 1989 (Revised January 1990)
Case

Vinod Khosla and Sun Microsystems (A)

Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details

Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Information Technology Industry; Computer Industry

October 2014 (Revised June 2016)
Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred

MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details

Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria

20 Sep 2021
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

Three months into his new role as SVP, Head of Marketing at Madison Square Garden Sports, Adam Laitsas (MBA 2016) looked out from his office onto a place that is equal parts inspiring and familiar. For three... View Details

June 2018
Case

American Airlines' Value Pricing (Abridged)

By: Alvin J. Silk and Sunil Gupta

This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

May 2012
Article

Global, Local, and Contagious Investor Sentiment

By: Malcolm Baker, Jeffrey Wurgler and Yu Yuan

We construct investor sentiment indices for six major stock markets and decompose them into one global and six local indices. In a validation test, we find that relative sentiment is correlated with the relative prices of dual-listed companies. Global sentiment is a... View Details

Keywords: Business and Shareholder Relations; Globalization; Stocks; Markets; Capital; Financial Services Industry