Publications

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry

30 Jan 2015
News

Super Bowl XLIX: A Battle for Your Attention

Nov 19 2020
Testimonial

Embracing a New Virtual Reality

06 Sep 2016
News

Appreciating the Big Role of Small Businesses

Web

Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a... View Details

01 Jun 2020
News

How Sports Should Use Its Timeout

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Angela Ruggiero (MBA 2014) is cofounder and CEO of the market research firm the Sports Innovation Lab, and when we spoke in May, it... View Details

30 Sep 2016
News

Competing Against Luck

in the theory called disruption. And then, there was a second puzzle. And that is, I wonder if innovation is intrinsically a crapshoot because everybody-- every company and every project, when you started out, you don't plan to fail. You... View Details

February 2014
Case

BGI: Data-driven Research

By: Willy Shih and Sen Chai

BGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving... View Details

December 2005 (Revised May 2007)
Case

Polaroid Entering Digital Imaging

Focuses on Polaroid's attempt to respond to the changes to its competitive environment that are entailed by the rise of digital imaging. View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Competition; Consumer Products Industry; Technology Industry

November 1996 (Revised March 1998)
Case

Vallourec's Venture into Metal Injection Molding

By: Clayton M. Christensen

Vallourec, a leading maker of seamless tubing, developed a radically new technology that used steel powders to create the tubes. To ensure a supply source, Vallourec ultimately had to acquire its supplier of metal powder, and then, to build the volume required to... View Details

Keywords: Technology; Business Model; Diversification; Innovation and Management; Manufacturing Industry

Find at Harvard

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

there is anything he could have done to reverse the decline. In essence, Blackberry fell victim to a challenge that affects many companies in fast-paced, technology-based industries. Once they achieve market leadership, they focus their View Details

Keywords: Telecommunications; Information; Management of Companies and Enterprises; Management

January 2025
Supplement

Wendell Weeks at Corning Inc.

By: Ryan Raffaelli

Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)

Dec 04 2017
Testimonial

Master New Skills in Management

September 2009
Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details

Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

role? “As some of my classmates can attest to, I often ping friends asking for a copy of a case I think would be relevant to a particular challenge at work. Most recently, I’ve been thinking about the classes I took related to strategy... View Details

07 Dec 2009
Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed—and What to Do about It. Government has played similar catalytic roles in creating hubs of innovation is places such as Tel Aviv and Singapore. Such success stories... View Details

Keywords: by Sean Silverthorne; Technology

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America