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- Research (4,128)
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- Multimedia (164)
- Faculty Publications (2,899)
- January 2024 (Revised June 2025)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
- November 2021 (Revised January 2022)
- Supplement
Scott Tucker (B): The Feds Catch Up
By: Aiyesha Dey and Amram Migdal
The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details
- Article
Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later
By: Mary Benner and Michael Tushman
This paper reflects on Benner and Tushman (2003): "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited." Our paper received the Academy of Management Review's best paper award in 2003 and the decade award in 2013. We consider the... View Details
- July 2012 (Revised August 2012)
- Case
Global Knowledge Management at Danone (A) (Abridged)
By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
- September – October 2011
- Article
The Rise and Consequences of Corporate Sustainability Reporting
By: Ioannis Ioannou and George Serafeim
For many decades the cornerstone of corporate reporting has been financial information that is presented in a company's annual, semi-annual, and quarterly reports. These comprehensive financial reports—required by law for public companies in most countries... View Details
- 2011
- Working Paper
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This working paper examines corporate strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a German-based pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks... View Details
- June 2005 (Revised May 2006)
- Case
Covisint (A): The Evolution of a B2B Marketplace
By: Lynda M. Applegate and Elizabeth Collins
Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
- 27 Apr 2020
- News
How Indie Bookstores Fought Their Way Back
Facebook's Platforms
In early 2009, Facebook was the largest global on-line social network, with 175 million members. However, it generated relatively little revenue from its advertising... View Details- March 2025
- Teaching Note
Seattle's Climate Pledge Arena: Ticket to a Greener Future
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
- Web
Partners - Case Method Project
CA 21 of 65 Daniel García Chula Vista Learning Community Charter High School San Diego, CA Subjects: Civics CA 22 of 65 Jennifer Golub-Marcus Harvard-Westlake School Studio City, CA CA 23 of 65 David Gracia Esparto High School Esparto, CA... View Details
- Program
OPM Renew
interactive case study discussions that unfold in real time Recharge and bring new leadership insights and ideas back to your enterprise Reunite with OPM classmates and faculty and make new business connections Tap into the myriad resources and networks of the OPM... View Details
- Web
Executive Education | Social Enterprise | Harvard Business School
Nonprofit Performance and Innovation - Virtual Rod Santiago Central Executive Officer | Archway Community Services "I got to be a part of an incredible cohort of people from all over the world." Driving Nonprofit Performance and... View Details
- 19 Jul 2023
Diversity and Inclusion with the Harvard MS/MBA Program
Join current students and alumni to learn more about the diverse and inclusive community within the Harvard MS/MBA Engineering Sciences Program. View Details
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
In its public communications with analysts, United Air Lines' management could not aggressively tout the size of the wage/benefit concessions that employees made to acquire the airline's stock, since many employees entered the buyout... View Details
Keywords: by Stuart C. Gilson
- 19 Apr 2011
- First Look
First Look: April 19
(B):http://cb.hbsp.harvard.edu/cb/product/211045-PDF-ENG Cash Flow Productivity at PepsiCo: Communicating Value to Retailers F. Asís Martínez-Jerez and Lisa BremHarvard Business School Case 111-069 PepsiCo developed a new metric that... View Details
Keywords: Sean Silverthorne
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- Web
Seminars & Conferences - Faculty & Research
Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society- upcoming events Harvard... View Details
- Article
The Artful Dodger: Answering the Wrong Question the Right Way
By: Todd Rogers and Michael I. Norton
What happens when speakers try to "dodge" a question they would rather not answer by answering a different question? In 4 studies, we show that listeners can fail to detect dodges when speakers answer similar-but objectively incorrect-questions (the "artful dodge"), a... View Details