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Show Results For
- All HBS Web
(14,259)
- People (41)
- News (3,678)
- Research (8,135)
- Events (67)
- Multimedia (64)
- Faculty Publications (5,408)
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
he respects have said that in Russia it is almost impossible not to pay bribes to get things done. Why? Because local and federal laws conflict as if by design, which leads to gaps that some officials believe they can exploit. But, across... View Details
- 01 Jul 2002
- Research & Ideas
What it Takes to Lead Through Turmoil
improvisational theater." When chief executive Scott McNealy decided to push Sun Microsystems beyond workstation sales and into service and other opportunities around the Internet, every department in the company came up with ideas of how they could capitalize on... View Details
Keywords: by Sean Silverthorne
- 21 Sep 2020
- Video
Pedro Gómez
Pedro Gómez, who founded the construction company Pedro Gómez y Cia in Colombia in 1968, discusses how he built the first shopping mall in Bogotá by visiting foreign projects and contacting an old friend to secure finance. View Details
- 11 Mar 2009
- HBS Case
The Energy Politics of Russia vs. Ukraine
domestic and internecine dynamics affect the management of a state-controlled company. "Reinserting itself in the energy sector, the Russian state has installed a world-class, market-oriented management... View Details
- 18 Sep 2000
- Research & Ideas
Big Deals: Financing Large-Scale Investments
has chosen to examine make them difficult to manage and generate conflicts between actual and optimal investment behavior. Indeed, he points out that managers often forgo large, risky projects—even those... View Details
Keywords: by Julia Hanna
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 24 Mar 2002
- Research & Ideas
Are Assets Only for America’s Wealthy?
enough money to prosper, low-income families' access to health benefits, their civic participation, family stability, and mental wellbeing are all diminished by their low success rate in building assets. Peter Tufano, Sylvan C. Coleman... View Details
Keywords: by Carla Tishler
- 29 Jan 2019
- Research & Ideas
'Green Bonds' May Be Our Best Bet for Environmental Damage Control
environment by accessing finance at better terms. “The whole idea of ESG investing is predicated on the notion that by tilting their portfolios towards securities that have better ESG properties, investors... View Details
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
training, and a master touch with the iPod world, and ceaseless curiosity . Put them in the same room, watch what happens . Get out of the way." Whatever else is needed, C. J. Cullinane suggests that "Jobs will have to be replaced View Details
- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
to the Ten Commandments, the vast majority (eight) of which dictate what thou shalt not do. Meanwhile, in virtually every other aspect of business there is a focus on what to do. Do meet sales projections. Do outperform competitors. Do impress the boss View Details
Keywords: by Carmen Nobel
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4. Adjust product portfolios.... View Details
Keywords: by John Quelch
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
organizational behavior. Our ideas have been profoundly influenced by these early scholars. Q: What concerns you about the emphasis of leadership studies on economic performance rather than social impact? A: In more recent organizational... View Details
Keywords: by Martha Lagace
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
Professor Herzlinger shared her vision for health care in an email interview with HBS Working Knowledge senior editor Martha Lagace. Herzlinger's next book, Consumer-Driven Health Care, will be published in January 2003 by... View Details
Keywords: by Martha Lagace
- 18 Jul 2018
- Research & Ideas
No More General Tso's? A Threat to 'Knowledge Recombination'
Management Unit at Harvard Business School. Perhaps even more surprising was what came next. Seeing the success, American researchers began investigating the use of turmeric as well, combining it with other chemicals to file their own... View Details
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
that led to the financial crisis. And while the intricate details of pay plans don't evoke the outrage of multimillion-dollar paydays, curbing the risk-taking incentives embedded in those plans is key to resolving the current crisis and preventing another. That task... View Details
Keywords: by Roger Thompson
- 02 Sep 2014
- Research & Ideas
Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping
"Delivering phone books is the worst way to spend a Sunday when you're a kid," says Olds, now an assistant professor in the Entrepreneurship Management unit at Harvard Business School. The family lived paycheck to paycheck. And... View Details
- 02 May 2008
- What Do You Think?
What is the Future of State Capitalism?
respondents. Shann Turnbull points out that "National governments can deal with globalisation as they can determine the rules of ownership and control applicable in their jurisdictions." Nevertheless, he proposes the creation of a "Community Investment... View Details
Keywords: by Jim Heskett
- 23 Aug 2019
- Sharpening Your Skills
Has the Corporate Mission Just Been Disrupted?
Pons discusses what it means for US business leaders in confronting environmental challenges. 4 Ways Managers Can Exercise Their 'Agency' to Change the World In the face of today’s many messy problems, businesses must strive to help find... View Details
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
financing requirements—typically north of $500 million. Why study large projects? Because they offer clear examples into the process used by managers to make important financing and structuring decisions, he... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Indian art was being reinterpreted and redefined by academics. Entrepreneurs need to recognize that markets are not merely created at the intersection of supply and demand. Rather, markets have cognitive underpinnings in addition to... View Details
Keywords: by Sean Silverthorne