Social Marketing - Publications - Faculty & Research

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

observed in governmental and legal records. The contribution of this book is to explore the coevolution of business enterprises with the better researched institutional, economic, and social context. "Turkey’s future prospects are... View Details

Keywords: by Sean Silverthorne

January 2006 (Revised October 2007)
Background Note

Managing Networked Businesses: Course Overview for Students

By: Thomas R. Eisenmann

Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details

Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy

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November 2013 (Revised September 2015)
Supplement

GlaxoSmithKline in China (B)

By: John A. Quelch and Margaret L. Rodriguez

In 2013, Chinese investigators detained four GSK employees for allegedly bribing health care staff to sell GSK pharmaceuticals. A month later, GSK's Asia Pacific regional president, Abbas Hussain, said the company would help identify corrupt practices. Two days later,... View Details

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April 2011
Teaching Note

Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)

By: James L. Heskett and Richard Luecke

Teaching Note to 4277. View Details

Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Management; Motivation and Incentives; Consumer Behavior; Mathematical Methods; Franchise Ownership; Human Resources; Performance Evaluation

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21 Aug 2000
Research & Ideas

Faculty Research Looks to Latin America

particular social welfare decisions. Current research: "Is Brazil on the Path of Sustainable Growth and Development?" Laura Alfaro Alfaro: "I want to look at competition for foreign direct investment through the eyes on... View Details

Keywords: by Martha Lagace

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details

Keywords: Sean Silverthorne

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

hire in cohorts are more likely to have strong organizational career imprints. These two factors socially reinforce the kinds of capabilities, connections, confidence, and cognition that people pick up; they enhance the commonality among... View Details

Keywords: by Mallory Stark

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

Pundits love a political horse race, parsing the latest polls to predict who might win an election. And in the final runup to the US presidential contest, these forecasts can influence markets and shape public opinion and policies. But as... View Details

Keywords: by Jay Fitzgerald

13 Dec 2016
First Look

December 13, 2016

exception. Yet providers and payers continue to try to stymie competition. Many are actively pursuing consolidation, buying up market share, and increasing their bargaining power. In this article, the authors argue that health care payers... View Details

Keywords: Carmen Nobel

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

possible explanation is that founders are great at the start-up phase because they have the vision and the motivation. But as the firm grows, to do the ongoing management on a daily basis requires a different set of skills." Market... View Details

Keywords: by Carmen Nobel

30 Jun 2009
First Look

First Look: June 30

environment, and social attitudes towards lending practices have shaped the approach to and structure of financing private enterprises over time. It also addresses the response of the Chinese government to the resilient curb View Details

Keywords: Martha Lagace

23 Oct 2007
First Look

First Look: October 23, 2007

accountability at the project and policy levels, particularly through the establishment and enforcement of social and environmental safeguards and complaint and response mechanisms. But they have been much less successful in changing... View Details

Keywords: Sean Silverthorne

Article

Equitable and Efficient Coordination in Traffic Flow Management

By: Cynthia Barnhart, Dimitris Bertsimas, Constantine Caramanis and Douglas S. Fearing

When air traffic demand is projected to exceed capacity, the FAA implements Traffic Flow Management programs. Independently, these programs maintain a first-scheduled, first-served invariant, which is the accepted standard of fairness within the industry. Coordinating... View Details

Keywords: Traffic Flow Management; Ground Holding Programs; Equitable Flight Delay; Equity; Saving; Management; Management Practices and Processes; Demand and Consumers; Performance Capacity; Performance Efficiency; Conflict and Resolution; System; Aerospace Industry

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May 1991
Article

Presidential Commitment and the Veto

By: Daniel E. Ingberman and Dennis Yao

A president's power to veto is widely recognized as an important weapon in the struggle with Congress over legislation. In this paper we investigate the effectiveness of the veto weapon with a simple model of presidential powers that incorporates informal institutional... View Details

Keywords: Government Legislation; Laws and Statutes; Financial Markets; Value; Taxation; Conflict and Resolution; Research; Performance Effectiveness; Legal Services Industry

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07 Oct 2014
First Look

First Look: October 7

http://sloanreview.mit.edu/x/56113 Working Papers The Federal Reserve's Abandonment of Its 1923 Principles By: Rotemberg, Julio J. Abstract—This paper studies the persistence and some of the consequences of the eventual abandonment by the Federal Open View Details

Keywords: Sean Silverthorne

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

supply chain profitability in emerging markets and understand the impact of e-intermediaries. Academic / Practical Relevance: In practice, much attention has been given to e-intermediaries, and they have often been touted as for-profit... View Details

Keywords: Sean Silverthorne

30 Jul 2013
First Look

First Look: July 30

Participation of Disability Insurance Applicants By: Shu, Pian Abstract—Using panel data from the RAND Health and Retirement Study, I show that rejected applicants for Social Security Disability Insurance (SSDI) possess significantly more... View Details

Keywords: Anna Secino

May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

Citation

Educators

18 May 2009
Research & Ideas

The Unseen Link Between Savings and National Growth

co-financier. So in the end, being able to raise the co-financing capital is critical. Raising capital depends on specific factors such as social networks the entrepreneur has access to, or the level of development of credit markets—but... View Details

Keywords: by Sarah Jane Gilbert

Article

De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution

By: Benjamin B Lockwood and Matthew Weinzierl

The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to leisure rises, in terms of... View Details

Keywords: Motivation and Incentives; Income; Decision Choices and Conditions; Consumer Behavior; Taxation; Microeconomics; Macroeconomics

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