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Show Results For
- All HBS Web
(4,299)
- People (8)
- News (817)
- Research (2,927)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,780)
- Career Coach
Tina Gao
Prior to HBS, Tina worked in private equity (middle market buyout) and investment banking (industrials focus). Her first job out of college was in operations at a New York City based nonprofit. She enjoys helping students interested in... View Details
- 02 Feb 2018
- Working Paper Summaries
Last Place Aversion in Queues
- December 2012
- Article
Bolstering and Restoring Feelings of Competence via the IKEA Effect
By: Daniel Mochon, Michael I. Norton and Dan Ariely
We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in... View Details
Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Bolstering and Restoring Feelings of Competence via the IKEA Effect." International Journal of Research in Marketing 29, no. 4 (December 2012): 363–369.
- 28 Mar 2018
- News
Fueling the Future
marketing in courses with professors Das Narayandas, Forest L. Reinhardt, and (now Dean) Nitin Nohria. Kovatch embraced equally the academic and social aspects of campus life, volunteering as View Details
Keywords: Jill Radsken
- 25 Feb 2013
- News
Among millions, a blank slate
- 01 Jun 2009
- News
Dispatches from the Global Classroom
eat some grasshoppers, ensuring (according to local lore) that they’ll return to Oaxaca one day. Day 3: Oaxaca Site Visits MI CASA ES SU CASA: On site visits, student groups focus on different tracks (housing, water, retail), gathering information from local residents... View Details
- 07 Nov 2016
- News
The Business of Saving Old Buildings
right around Faneuil Hall. “So that’s pretty much what I’ve associated with my success in helping bring the Faneuil Hall Markets into existence in the 1960s. “In the Architecture Heritage Foundation, I was producing a substantial cash... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
influencing market performance. Corporate Social Responsibility Through an Economic Lens Authors:Forest L. Reinhardt, Robert N. Stavins, and Richard H.K. Vietor Publication:Review of Environmental Economics... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- Career Coach
Hillary Mann
aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- 03 Feb 2009
- First Look
First Look: February 3, 2009
usage migrates from broadcasting to interactivity. The new marketplace rewards more participatory, more sincere, and less directive marketing styles than the old. See No Evil: Why We Fail to Notice Unethical Behavior Authors: Francesca... View Details
Keywords: Martha Lagace
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
and improved services in the same area. Written with the assistance of Namrata Arora, a research associate at the HBS India Research Center, the case considers the potential risks and rewards of approaching an area like Dharavi with a new model in mind: slums as... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
confidence in their dressed-down rejection of the traditional pricey business suit and tie. It happens in academia, too. Anat Keinan, assistant professor of marketing at Harvard Business School, and Silvia Bellezza, a doctoral candidate... View Details
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details
Keywords: by Kim B. Clark
- 09 Jun 2009
- First Look
First Look: June 9
particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be associates considered when they first chose to pair. This... View Details
Keywords: Martha Lagace
- Article
Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
By: J. T. Gourville and Dilip Soman
Gourville, J. T., and Dilip Soman. "Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption." Journal of Consumer Research 25, no. 2 (September 1998): 160–174.
- 17 Nov 2015
- News
Carbon Neutral
ambassador to Austria. Unlike cap-and-trade, which depends on the open market to determine costs for carbon emissions, a carbon fee would be transparent and predictable, allowing companies to figure in the cost to their bottom line while... View Details
Keywords: Michael Blanding
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- May 2008
- Article
When Winning Is Everything
By: Deepak Malhotra, Gillian Ku and J. Keith Murnighan
In the heat of competition, executives can easily become obsessed with beating their rivals. This adrenaline-fueled emotional state, which the authors call competitive arousal, often leads to bad decisions. Managers can minimize the potential for competitive arousal... View Details
Keywords: Decision Choices and Conditions; Auctions; Bids and Bidding; Behavior; Emotions; Personal Characteristics; Competitive Strategy; Competitive Advantage
Malhotra, Deepak, Gillian Ku, and J. Keith Murnighan. "When Winning Is Everything." Harvard Business Review 86, no. 5 (May 2008).