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  • All HBS Web  (13,506)
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  • August 2000 (Revised November 2001)
  • Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers
Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details
Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry
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Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
  • 23 Jan 2013
  • News

Are Today's Business Leaders Too Afraid of Risk?

  • 12 Dec 2023
  • Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

Faculty-authored books that came out in 2023 hit many of the notes one would expect of the quiet quitter era: Finding new paths to happiness. Thriving after failure. Building a flexible and fulfilling life that prioritizes relationships... View Details
Keywords: by Danielle Kost
  • June 2001 (Revised May 2002)
  • Case

Spir-It, Inc. (A): Building the Business

Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details
Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston
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Spear, Steven J. "Spir-It, Inc. (A): Building the Business." Harvard Business School Case 601-081, June 2001. (Revised May 2002.)

    Shane M. Greenstein

    Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

    Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

    Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software
    • April 2021 (Revised August 2021)
    • Case

    Borusan CAT: Monetizing Prediction in the Age of AI (A)

    By: Navid Mojir and Gamze Yucaoglu
    Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details
    Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
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    Mojir, Navid, and Gamze Yucaoglu. "Borusan CAT: Monetizing Prediction in the Age of AI (A)." Harvard Business School Case 521-053, April 2021. (Revised August 2021.)
    • March 2021
    • Article

    Assortment Rotation and the Value of Concealment

    By: Kris J. Ferreira and Joel Goh
    Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple... View Details
    Keywords: Assortment Optimization; Retailing; Imperfect Information; Sales; Strategy; Consumer Behavior
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    Ferreira, Kris J., and Joel Goh. "Assortment Rotation and the Value of Concealment." Management Science 67, no. 3 (March 2021): 1489–1507.
    • November 2005 (Revised May 2007)
    • Case

    Leading Change at Simmons (A)

    By: Tiziana E. Casciaro, Amy C. Edmondson, Stacy McManus and Kate Roloff
    Explores the challenge of managing large-scale organizational change at Simmons, an old and established company that manufactures and distributes mattresses. The new CEO, Charlie Eitel, hired to turn the organization's performance around, considers whether to implement... View Details
    Keywords: Organizational Change and Adaptation; Motivation and Incentives; Leading Change; Employee Relationship Management; Consumer Products Industry; Consumer Products Industry; United States
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    Casciaro, Tiziana E., Amy C. Edmondson, Stacy McManus, and Kate Roloff. "Leading Change at Simmons (A)." Harvard Business School Case 406-046, November 2005. (Revised May 2007.)
    • December 1998
    • Case

    MD Foods Amba

    By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
    In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details
    Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark
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    Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "MD Foods Amba." Harvard Business School Case 599-052, December 1998.
    • February 2005 (Revised May 2005)
    • Case

    Intelliseek

    Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
    Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
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    Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
    • Research Summary

    Emerging and Frontier Markets

    By: Arthur I Segel
    I continue to spend a great deal of time examining real estate in all aspects from development to securitization in new and growing markets. View Details
    • February 2002
    • Case

    NeuroTherapy Ventures: Catalyzing Neurologic Innovations

    Discusses the impact of limited market size on epilepsy therapies and shows how an early-stage venture fund can catalyze faster development of new treatments. View Details
    Keywords: Information Technology; Commercialization; Innovation and Management; Business Startups; Pharmaceutical Industry
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    Chesbrough, Henry W. "NeuroTherapy Ventures: Catalyzing Neurologic Innovations." Harvard Business School Case 602-124, February 2002.
    • January 2004 (Revised November 2004)
    • Case

    Rwandan Tea Industry, The: Looking into the Future

    By: Debora L. Spar
    In 2003, the Rwandan government was focused on transforming the nation's tea industry into a world-class competitor. To accomplish this objective and stave off the downward prices that plagued the international tea market, the government believed that the industry... View Details
    Keywords: Plant-Based Agribusiness; Market Entry and Exit; Competitive Strategy; Privatization; Government and Politics; Developing Countries and Economies; Agriculture and Agribusiness Industry; Rwanda
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    Spar, Debora L., and Cate Reavis. "Rwandan Tea Industry, The: Looking into the Future." Harvard Business School Case 704-007, January 2004. (Revised November 2004.)
    • Research Summary

    Sports Management

    Professor Fearing's secondary research interest in sports management shares an emphasis on developing new metrics to help understand and improve performance.

     View Details
    Keywords: Sports Management; Sports Industry
    • November 2009
    • Article

    Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

    By: Nava Ashraf, Xavier Gine and Dean Karlan
    Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops... View Details
    Keywords: Export Crop; Field Experiment; Food Safety Standards; Plant-Based Agribusiness; Trade; Profit; Marketing; Standards; Failure; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Kenya; European Union
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    Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." American Journal of Agricultural Economics 91, no. 4 (November 2009): 973–990.
    • June 2009 (Revised February 2014)
    • Case

    Evaluating Microsavings Programs: Green Bank of the Philippines (A)

    By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland
    Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to... View Details
    Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines
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    Ashraf, Nava, Dean Karlan, Wesley Yin, and Marc Shotland. "Evaluating Microsavings Programs: Green Bank of the Philippines (A)." Harvard Business School Case 909-062, June 2009. (Revised February 2014.) (Request a courtesy copy.)

      Do Happier People Work Harder?

      In this New York Times opinion piece, Teresa Amabile and coauthor Steven Kramer outline actions that business leaders can take to reignite passion for work and revitalize creative productivity even in tough economic times.

       View Details
      • October 2003
      • Case

      ABS Global

      By: David E. Bell, Hal Hogan and Jose M. M. Porraz
      ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to... View Details
      Keywords: Acquisition; Production; Global Strategy; Distribution; Adaptation; Agriculture and Agribusiness Industry; Australia
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      Bell, David E., Hal Hogan, and Jose M. M. Porraz. "ABS Global." Harvard Business School Case 504-053, October 2003.
      • July 2017 (Revised November 2017)
      • Case

      Propel

      By: Mitchell Weiss and Sarah McAra
      In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details
      Keywords: Public Entrepreneurship; Govtech; Food Stamps; EBT; Mobile App; User Research; Financial Services Referrals; Grocery Marketing; Customer Discovery; Social Entrepreneurship; Entrepreneurship; Public Sector; Business Model; Research; Social Enterprise; Poverty; Welfare; Mobile and Wireless Technology; Applications and Software; Technology Industry; United States
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      Weiss, Mitchell, and Sarah McAra. "Propel." Harvard Business School Case 818-008, July 2017. (Revised November 2017.)
      • February 2010
      • Case

      Amyris Biotechnologies: Commercializing Biofuel

      By: Gary P. Pisano and Alison Berkley Wagonfeld
      In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details
      Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil
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      Pisano, Gary P., and Alison Berkley Wagonfeld. "Amyris Biotechnologies: Commercializing Biofuel." Harvard Business School Case 610-031, February 2010.
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