Media - Publications - Faculty & Research

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

information delivered by new technologies and consumers' ability to use them effectively. Gabriel pointed out that reviews are highly subjective "so you end up not knowing what to believe The Internet and social media (don't) always... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database construction. With View Details

Keywords: by Poping Lin

26 Jan 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective

their venture capital team. Interns contribute to one of four focus areas: growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete... View Details

Keywords: Nonprofit / Government

Web

From the Director | Baker Library | Bloomberg Center | Harvard Business School

The U.S. Steel photograph collection is an illustrative “case” of the intersection between photography and corporate public relations. One can easily see the parallel between mid-twentieth-century corporate deployment of photographs and the reliance of companies today... View Details

01 Mar 2009
News

Gazprom Goes Global

helpless neighbor and to flex its geopolitical — and potentially expansionist — muscles. Big bully vs. little innocent. Case closed? Nyet. “The Western notion that Russia uses energy as a weapon is a media oversimplification of very... View Details

Keywords: Garry Emmons; Natural Gas Distribution; Utilities

Web

2018 Symposium - Race, Gender & Equity

and earned her B.A. in Communication and a certificate in Spanish Translation and Interpretation from Barry University in Florida. Kyra Gaunt Kyra Gaunt, Ph.D. is a well-known ethnomusicologist, a singer-songwriter, and a social media... View Details

05 Jul 2016
First Look

July 5, 2016

a college’s academic and nonacademic attributes available to students, how do these scandals affect their applications? To investigate, we construct a dataset of scandals at the top 100 U.S. universities between 2001 and 2013. Scandals with a high level of View Details

Keywords: Sean Silverthorne

31 Oct 2019
News

Business Success Means Community Success in Wisconsin; GNN Roundup

seen interacting with each to forge new connections. The overall feedback was that it was a wonderful, well-spent Wednesday.” HBS alumni and affiliates also gathered in Singapore, South Africa, the UK, Australia, Hong Kong, Sweden, Dubai, Portugal, Serbia, Thailand,... View Details

Keywords: Margie Kelley

01 Dec 2002
News

HBS Alumni Association Board of Directors: President's Report

upon the School to keep alumni up-to-date on its latest initiatives. Given the recent explosion of technological advances, there are many new ways to share this information. This committee will look at the mix of print and electronic View Details

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore itself.” Victims of their own... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

exponentially increasing the speed and flow of that information, making the system that much more transparent. And we have social media restoring democracy with free speech. Before all of this, the information flow was much more... View Details

Keywords: Re: George Serafeim

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

which English is spreading is unprecedented and staggering” A: Lingua francas have existed for centuries. English has become the global business language mostly in the last 30 years. Linguists believe it's the fastest spreading language in human history because of... View Details

Keywords: Re: Tsedal Neeley

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

to advertise when media stories of trips and bonuses remind consumers of their extravagance and malfeasance? For consumers to change banks is burdensome but they can easily move assets among their accounts at different firms. No... View Details

Keywords: by John Quelch; Banking; Financial Services

03 Apr 2009
What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

exaggerated swings in attitudes and markets. How are new technologies affecting organizations? Are "tech cliques" forming around such media as Facebook, YouTube, and now Twitter? How does that affect the transfer of information... View Details

Keywords: by Jim Heskett; Publishing; Journalism & News

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

rate—a stark reminder of the perils of owning intellectual property in China at that time. Turning to the Internet itself, and particularly to content-sharing sites, the matter of ownership is challenged in a different way. Content produced by news View Details

Keywords: by Jim Heskett

20 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Technology

your company has faced challenges, address them with students head on. “Technology companies are in the forefront of news and media and as such they really need to be transparent and think about their messaging to students. How are you... View Details

Keywords: Technology

15 Mar 2021
Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

talents within the business world, Mendoza joined the HBS A cappella group, Heard on the Street, and the HBS Sound Society, a spinoff of the Entertainment Media Club focused on the music industry, which gave her more opportunities to... View Details

29 Jun 2007
First Look

First Look: June 29, 2007

resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael Di Tella, and Alexander... View Details

Keywords: Martha Lagace

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

Knowledge Sharing at REMA 1000 (B) Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social View Details

Keywords: Dina Gerdeman

23 Jan 2018
First Look

First Look at New Research and Ideas, January 23, 2018

Psychology The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work By: Brodsky, Andrew, and Teresa M. Amabile Abstract—Although both media commentary and academic research have focused much attention on... View Details