Filter Results:
(4,523)
Show Results For
- All HBS Web
(4,523)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,323)
Show Results For
- All HBS Web
(4,523)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,323)
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
- 01 Dec 2004
- News
Marquis Jet Takes Off
partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details
- 14 Jul 2008
- Research & Ideas
HBS Cases: Reforming New Orleans Schools After Katrina
the city an opportunity to rebuild its low-performing public school system. What led you to do this research and teach case studies on this subject? Stacey Childress: I developed and teach an MBA elective course at HBS called... View Details
- 16 Jun 2011
- Working Paper Summaries
Search Diversion, Rent Extraction and Competition
- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- 27 Nov 2013
- Working Paper Summaries
Skilled Immigration and the Employment Structures of US Firms
- 31 May 2007
- Working Paper Summaries
Extremeness Seeking: When and Why Consumers Prefer the Extremes
Keywords: by John T. Gourville & Dilip Soman
- Web
Buy Now, Pay Later: Credit in Pre-Industrial Society
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and... View Details
- 20 Jan 2015
- First Look
First Look: January 20
diplomacy, are not innate talents but can be learned. It lists problems that research has shown often occur in the process of seeking or giving advice, including being overconfident about one's own perspective, failing to seek advice from... View Details
Keywords: Sean Silverthorne
- 30 Sep 2008
- First Look
First Look: September 30, 2008
Multinational Firms, FDI Flows and Imperfect Capital Markets Authors:Pol Antras, Mihir Desai, and C. Fritz Foley Publication:Quarterly Journal of Economics (forthcoming) Abstract This paper examines how costly financial contracting and... View Details
Keywords: Martha Lagace
- Web
Buy Now, Pay Later: Home Finance
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the View Details
- 30 May 2023
- News
Finding PRIDE
October of my first year was the first gay anything I did, and I wasn’t even sure I was gay. After a number of unfortunate incidents in class occurred, I remember sitting in this apartment and saying, “This is terrible, but we’re learning so much great stuff in View Details
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
entrepreneur also realized that the success of his company depended on the continuation of its research efforts on a variety of fronts. Patent protection enabled the Polaroid Corporation to successfully protect and View Details
- 2019
- Working Paper
Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains
By: Dafna Goor, Anat Keinan and Nailya Ordabayeva
Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details
- 15 Apr 2014
- First Look
First Look: April 15
fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes... View Details
Keywords: Sean Silverthorne
- 23 Jun 2015
- First Look
First Look: June 23, 2015
Publications Forthcoming National Bureau of Economic Research Innovation Policy and the Economy, Volume 16 By: Lerner, Josh, and Scott Stern Abstract—No abstract available. Publisher's link: http://papers.nber.org/books/lern15-1 2015... View Details
Keywords: Sean Silverthorne
- Web
Harvard Business School
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details
- 14 Jun 2011
- First Look
First Look: June 14
managers, and the company ends up as a collection of feudal baronies. This is a recipe for long-term failure, say the authors. Their research of 12 top management teams at major companies suggests that firms thrive only when senior teams... View Details
Keywords: Sean Silverthorne
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
sectors. It's such a fascinating field—I am not running out of ideas anytime soon. And I'm busy with the launch of a new executive education program, aptly called "Strategic Marketing in Entertainment, Media, and Sports" in early June... View Details
- 28 Jun 2011
- First Look
First Look: June 28
PublicationsManager-Specific Effects on Earnings Guidance: An Analysis of Top Executive Turnovers Authors:Francois Brochet, Lucile Faurel, and Sarah McVay Publication:Journal of Accounting Research (forthcoming) Abstract We investigate... View Details
Keywords: Sean Silverthorne