Publications

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

Mar 2012
Article

Reviving Entrepreneurship

New enterprises don't exist in a vacuum: They rise or fall depending on myriad contextual factors, all of them interrelated, and all of them affected by government policy. U.S. lawmakers must carefully consider the effects of... View Details

November 1999
Case

Long-Term Capital Management, L.P. (A)

By: Andre F. Perold

Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details

Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry

08 May 2025
Video

HBS Alumni Career Video | Jeffrey Tillus (MBA 2020)

Michael S. Kaufman

A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”

A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details

04 Aug 2016
News

A Harvard professor weighs in on the great IL vs. IN debate

24 Oct 2024
Research & Ideas

With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support

workers”—those who want a job or more hours but are thwarted by employer policies. Who is in this group and why do they leave the workforce? Joseph B. Fuller: They are people who have some significant care... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

31 Oct 2017
News

New Report On The Harmful Effects Of Degree Inflation

07 Oct 2024
Blog Post

Four Ways to Make The Most of Your Company Events

engage students in discussion around company values, job opportunities, and potential career paths. You and your team have the option to facilitate events 1:1 or in a small... View Details

Profile

Claire Freidman

interesting positions in New York and Los Angeles and realized that an MBA was a pre-requisite for many of these types of roles. HBS appealed to me in particular because of the... View Details

Keywords: Entertainment / Media; Investment Management / Hedge Fund; Technology

25 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Ana Barrera (MBA 2024)

individuals holding an MBA identify as Latinas, and we have among the lowest representation in senior business positions and corporate boards. In part, the strong desire to... View Details

June 2024
Background Note

Do Companies Overvalue External Talent?

By: Boris Groysberg and Robin Abrahams

When looking to fill a position above entry level, companies have two choices: transfer/promote an internal candidate, or hire from the outside. Anecdote and research alike show that external hires are usually offered a higher starting salary than internal candidates. View Details

Keywords: Compensation and Benefits; Selection and Staffing; Job Offer

06 Jun 2014
Video

Sid Yog - Making A Difference

August 2003 (Revised May 2006)
Case

Elizabeth Parker (A)

By: Tiziana E. Casciaro, Wickham Skinner and David Krackhardt

A new political appointee with years of volunteer experience takes over a highly responsible job in the state government and is met with bureaucratic inertia. Describes a successful strategy to overcome organizational resistance to change. View Details

Keywords: Public Sector; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict and Resolution; Power and Influence

Career Coach

Jing Lin Lee

clear recruiting roadmap from personal branding, networking, resume building, to preparing for interviews and negotiating / deciding between offers. Jing Lin’s industry experience spans across management consulting, tech, View Details

Keywords: Consulting; Emerging Markets; Fintech; Financial Services (All); Technology

March 1994 (Revised July 1995)
Case

Lotus Development Corp. in 1994

Jim Manzi, president and CEO of Lotus, must decide whether to position the firm as a provider of network applications or of the architectural programs required to support network applications. The decision will have lasting implications for Lotus's position in both... View Details

Keywords: Information Infrastructure; Competitive Advantage; Applications and Software; Industry Structures; Information Technology Industry

Find at Harvard

May 2011
Article

The Power of Small Wins

By: Teresa M. Amabile and Steven J. Kramer

What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and... View Details

Find at Harvard

January 2021 (Revised February 2021)
Case

Carnival Corporation: Cruising Through COVID-19

By: Stuart C. Gilson and Sarah Abbott

In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details

Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States

May 2019
Article

A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image

By: S. Wiley Wakeman, Celia Moore and F. Gino

In six studies, we show that after experiencing a threat to their abilities, individuals who misrepresent their performance as better than it actually is boost their feelings of competence. We situate these findings in the literature on self-protection. We show that... View Details

Keywords: Cheating; Self-perception; Self-protection; Competency and Skills; Identity; Perception; Performance