Publications

25 Apr 2023
Cold Call Podcast

Using Design Thinking to Invent a Low-Cost Prosthesis for Land Mine Victims

Keywords: Re: Srikant M. Datar; Health; Medical Devices & Supplies

28 Aug 2011
News

Online Venture Energizes Vulnerable College

June 2023
Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani

In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details

Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry

TeachingInterests

Driving Digital Strategy (DIGS)

By: Sunil Gupta

Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details

Research Summary

Digital Transformation

By: Sunil Gupta

The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details

14 Oct 2018
News

Fallout From Elon Musk’s SEC Settlement: A Big Fine, A New Chairman And A Huge Opportunity For Tesla

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

kayaking was a wonderful example of how "user innovations" evolve and eventually become commercial products. Hienerth is a professor at Vienna University of Economics and Business Administration, while von Hippel is a professor... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

03 Feb 2012
News

J.C. Penney gets a makeover

06 Jan 2015
News

Wanted: The IT-enabled Health Professional

25 Oct 2016
First Look

October 25, 2016

develop a theoretical model introducing principled pragmatism—a novel strategy process that enables entrepreneurs to make changes to their fledgling businesses while portraying faithfulness to enduring aims.... View Details

Keywords: Sean Silverthorne

November 2008
Case

Eden McCallum

By: Heidi K. Gardner and Robert G. Eccles

This case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Leadership; Work-Life Balance

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing

November 1999
Case

E.I. du Pont de Nemours and Company (B)

DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details

Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry

25 May 2010
News

Six Doctoral Candidates Receive Research Awards

April 2017
Case

Imprimis (A)

By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel

This case examines the strategic choices and evolving business model of Imprimis Pharmaceuticals from the perspective of CEO Mark Baum. The (A) case provides a brief history of the company and of the compounding business, outlining the challenges faced by Imprimis in... View Details

Keywords: Strategy; Healthcare; Drug Compounding; Pharmaceuticals; Compounding; Drug Development; Decision-making; Mark Baum; Imprimis; Small Business; Decisions; Cost vs Benefits; Business Strategy; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; United States

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

October 2013
Column

How Should Your Leaders Behave?

By: Kevin Sharer

The article discusses the value of effective leadership and an examination of the ways in which a corporate leader should behave as of October 2013, focusing on role models in business and the behavioral traits of chief executive officers (CEOs). Diversity in business... View Details

Keywords: Leadership Style