Publications

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

more elusive than ever. A recent McKinsey study reveals that the annual churn in the wireless industry increased from 17 percent in 1995 to 32 percent in 2000. This trend holds true even in industries less... View Details

Keywords: by Jean Ayers

May 2017 (Revised February 2018)
Supplement

VMware and the Public Cloud (B)

By: Raffaella Sadun and Christine Snively

Supplements the (A) case. View Details

Keywords: Information Technology; Information Infrastructure; Applications and Software; Computer Industry; Computer Industry; Computer Industry

01 Mar 2003
News

Service with a Smile

In an effort to understand the role that suppressing or exaggerating emotions has on employees, HBS assistant professor Laura Morgan Roberts and a colleague from the University of Toronto, Stéphane Côté, set about to measure the relationship between emotion regulation... View Details

Keywords: Laura Morgan Roberts; Stephane Cote; Publishing Industries (except Internet); Publishing Industries (except Internet)

May 2017 (Revised July 2017)
Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details

12 Feb 2019
News

A View of the Valley

Photo via Wired, courtesy of Kathy Wang Photo via Wired, courtesy of Kathy Wang When Kathy Wang (MBA 2011) sat down to write her first work of fiction, after years of working as a product manager at big tech companies, the California native says she wrote what she... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

August 1981 (Revised June 1986)
Case

McGraw-Hill Book Co.: Micro Computer Resource Center

By: James I. Cash Jr.

Keywords: Information Technology; Publishing Industry; Publishing Industry

Find at Harvard

July 2007 (Revised October 2007)
Teaching Note

PayPal Merchant Services (TN)

By: Thomas R. Eisenmann

Keywords: Internet and the Web; Information Technology Industry

December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States

01 Dec 2006
News

HBR in Chinese

In September, HBS Publishing launched a Chinese-language edition of the Harvard Business Review. Approximately 80 percent of the magazine will be translated from English, with the remainder devoted to Taiwan-related material. HBR’s English-language edition has a... View Details

Keywords: Harvard Business Review; Chinese; Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Sep 2017
News

Ink: Miami’s Dark Neon Era, the Language of Success, and Getting Psyched Up

MORE Farzad on the lasting allure of 1980s Miami on the Skydeck podcast MORE Farzad on the lasting allure of 1980s Miami on the Skydeck podcast The Bookshelf Journalist Roben Farzad (MBA 2005) on his new nonfiction tale, Hotel Scarface: Where Cocaine Cowboys Partied... View Details

Keywords: April White; Publishing Industries (except Internet); Publishing Industries (except Internet)

March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

2007
Chapter

Assessing and Improving the Safety of Internet Search Engines

By: Benjamin Edelman

Keywords: Internet and the Web; Search Technology; Performance Evaluation; Performance Improvement; Safety; Information Technology Industry

Read Now

July 1997 (Revised February 1998)
Case

Aladdin Knowledge Systems

By: John A. Quelch

The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details

Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe

September 2007
Teaching Note

Sun Microsystems, Inc.: Web Services Strategy (TN)

By: Thomas R. Eisenmann

Keywords: Information Technology; Internet and the Web; Strategy; Computer Industry; Computer Industry

August 1997 (Revised November 1998)
Case

Cambridge Technology Partners - 1991 Start Up

By: Paul A. Gompers and Catherine M. Conneely

Jim Sims tries to close the deal to create Cambridge Technology Partners (CTP) in a spin-out from a troubled technology consulting firm. The deal looks tenuous. View Details

Keywords: Business Startups; Negotiation Deal; Information Technology; Organizations; Information Technology Industry; Information Technology Industry; Cambridge

Find at Harvard

September 2010
Teaching Note

Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company (TN)

By: F. Warren McFarlan

Teaching Note for 307093. View Details

Keywords: Transition; Strategy; Information Technology; Information Technology Industry; China