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  • All HBS Web  (4,326)
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  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of... View Details
Keywords: by Maggie Starvish; Retail
  • 07 Aug 2012
  • First Look

First Look: August 7

MNCs and purely domestic companies; and as the geographic scope of an MNC increases, two offsetting phenomena occur-headquarters decrease their influence over operational units that, ceteris paribus, reduces the size of headquarters, but... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details
Keywords: Dina Gerdeman
  • 30 Apr 2013
  • First Look

First Look: April 30

longitudinal data from 68 multi-method case studies of organizational change initiatives conducted at the National Health Service in the United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as... View Details
Keywords: Sean Silverthorne
  • 29 May 2012
  • First Look

First Look: May 29

United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms. In Search of the Hybrid Ideal Authors:Julie... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

Fellow Marco Piovesan, whose research on how temptation influences work productivity included field experiments with children tempted by soda and candy at an Italian summer camp. "Understanding where these preferences and their behavior... View Details
Keywords: by Carmen Nobel
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

employees crazy." Ton remains hopeful that examples such as Mercadona's will have a positive influence on retail operations and on the lives of millions of lower-wage workers. "As soon as I found out about Mercadona, I wanted to... View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407057 Factors That Influence Cross-Border Equity Investment Harvard Business School Note 107-020 Purchase this note:... View Details
Keywords: Martha Lagace
  • 17 Jan 2012
  • First Look

First Look: January 17

exceeds a peak price. Conversely, bidder shareholders react more negatively as the offer price is influenced upward toward a peak. Merger waves occur when high returns on the market and likely targets make it easier for bidders to offer a... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in stringency and accuracy, (2) reviewers to be influenced by existing reviews, and (3)... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2015
  • First Look

First Look: January 13

brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising principles and adopt a sequential... View Details
Keywords: Sean Silverthorne
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

In their contracts with Walmart, suppliers must agree to accept any financial or criminal liability resulting from the sale of their products. Elmburg felt that Walmart, given its size and as the point of purchase, had an ability to View Details
Keywords: by Max H. Bazerman; Retail
  • 28 May 2013
  • First Look

First Look: May 28

individual differences in social dominance orientation-a preference for group-based hierarchy and inequality-interacts with perceptions of socioeconomic threat to influence the use of hypodescent in categorizing half-Black, half-White... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

investigated the influence of outcome information on ethical judgment. Participants read a series of vignettes describing ethically-questionable behaviors. We manipulated whether those behaviors were followed by a negative or positive... View Details
Keywords: Martha Lagace
  • 31 Aug 2010
  • First Look

First Look: August 31

whether perceived inequity from wealth that is randomly or subjectively assigned leads individuals to cross ethical boundaries through helping or hurting others. The results show that dishonest behavior is influenced by positive and... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

relatively informative about ability but are difficult to influence through managerial effort, may have the unintended consequence of generating inefficiencies in firms' employment contracts. Companies and the Customers Who Hate Them... View Details
Keywords: Martha Lagace
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

compared to the opening of new establishments by existing firms. We find interstate banking deregulations had a strong positive effect on the birth of new firms relative to the facility expansions of existing firms. We find limited evidence that the intrastate banking... View Details
Keywords: Sean Silverthorne
  • July 2020
  • Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
Citation
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Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

regulatory tradition that developed in the 1920s through the influence of the institutionalists and other progressive liberals. It emphasizes institutionalists acting within both public administrative agencies, such as the Federal Trade... View Details
Keywords: Sean Silverthorne
  • 20 May 2008
  • First Look

First Look: May 20, 2008

from economics and sociology on intra-household bargaining elucidates how negotiations over the allocation of domestic labor at Level 2 influence labor force participation at Level 1. In conclusion, we integrate practical implications... View Details
Keywords: Martha Lagace
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