Publications

28 Oct 2015
News

A Dedication to Creation: India's Ad Man Ranjan Kapur

March 1995
Supplement

The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

By: Robert J. Dolan

Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe

01 Sep 2012
News

Expertise From The Front Lines Of The Eurozone

hired by Goldman Sachs. In the late 1990s, he joined Merrill Lynch to run the global capital markets and then later moved to Morgan Stanley, where he managed all the firm’s Italian businesses from its Milan... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance

2017
Chapter

Multinational Activity in Emerging Markets: How and When Does Foreign Direct Investment Promote Growth?

By: Laura Alfaro

Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A key driver of this phenomenon has been the cross-border production, foreign... View Details

Keywords: Multinational Activity; Growth; Spillovers; Complementarities; Foreign Direct Investment; Emerging Markets; Growth and Development; Multinational Firms and Management

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May 1993 (Revised May 1996)
Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details

Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States

01 Mar 2005
News

Venture Capital’s Comeback

doesn’t necessarily mean having a global presence. Farrington’s StarVest Partners, for example, focuses on emerging enterprise software, a niche without significant foreign competitors. Nonetheless, the firm tracks foreign software... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2009
News

Consumption Is America’s Competitive Advantage

In the saber-rattling and highly influential 2007 report Rising Above the Gathering Storm, the National Academies warned that America’s technology and scientific leadership was being surpassed by a number of Asian countries, threatening both our dominant position in... View Details

Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services

1980
Chapter

The International Product Life Cycle and United States Regulation of the Automobile Industry

By: L. T. Wells Jr.

Keywords: History; Government and Politics; Globalized Markets and Industries; Business and Government Relations; Auto Industry; United States

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the View Details

Keywords: Re: Multiple Faculty; Sports

24 Mar 2015
News

How Chiara Ferragni Turned Her Fashion Blog Into Big Business

August 2010 (Revised November 2010)
Case

Tesco PLC: Fresh & Easy in the United States

By: John A. Quelch

Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details

Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

employment commitments and the need to promote employees within the organization further encourage Japanese companies to expand operations at home while reaching foreign markets through zaibatsu-linked trading companies or offshore sales... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

05 Dec 2005
What Do You Think?

Is Growth Good?

just economic. But does this translate to the global economy? Benjamin Friedman, as the result of an examination of the economic and social histories of the United States, Britain, France, Germany, and a number of developing economies... View Details

Keywords: by James Heskett

01 Jun 2004
News

Hot Tip

and modernizing its capital markets. Prospects are intriguing: Last year, of Africa’s twenty stock markets, the indexes of Kenya and Uganda performed in the top ten globally, with Ghana’s stock market finishing number one in the world... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

March 2016 (Revised May 2017)
Case

Emaar: The Center of Tomorrow, Today

By: Sid Yog, Esel Cekin and Marc Homsy

Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details

Keywords: Middle East; Market Entry and Exit; Competitive Strategy; Entrepreneurship; Global Strategy; Real Estate Industry; Middle East; Dubai

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (A): New Directions

By: Robert J. Dolan

Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details

Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities

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May 1986 (Revised October 1993)
Case

Moet-Hennessy Group

By: Malcolm S. Salter

Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details

Keywords: Globalization; Product Marketing; Organizations; Diversification; France