Publications

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

you've done something the same way for 10 years, it might be time to reconsider.” "Academics traditionally have taken two different approaches to decision-making," says Norton, who teaches in the Marketing Unit. "One view is that people often View Details

Keywords: by Carmen Nobel

March 2001 (Revised August 2001)
Exercise

Ginny's Restaurant: An Introduction to Capital Investment Valuation

An individual is considering the development of a new restaurant. To make the decision, she uses NPV analysis to determine whether she should undertake the investment, and, if so, the optimal size of the investment. View Details

Keywords: Valuation; Decision Making; Business Startups

03 Oct 2023
News

Do Leaders Learn More From Success or Failure?

05 Nov 2021
News

Leaders: Stop Confusing Correlation with Causation

26 Aug 2008
First Look

First Look: August 26, 2008

United States, Europe, or Japan, or any combination. He is also faced with the immediate decision if to make offers to U.S. and European regional managers. Cash resources are scarce, and GI hopes to raise... View Details

Keywords: Sean Silverthorne

Program

Private Equity and Venture Capital

industries Structure and negotiate better deals Make better investment decisions by examining the influence of risk, earnings, and organizational change Move quickly to select the best deals and negotiate... View Details

Keywords: Finance; Finance

Felipe Csaszar

Felipe Csaszar is a professor of strategy and chair of the Strategy Department at the University of Michigan's Ross School of Business. His research examines how decision structures influence key organizational outcomes, such as innovation, financial performance, and... View Details

Program

Mergers and Acquisitions

your company is private or public, or looking to buy or to sell, you will emerge with new ability to broker powerful deals and create shareholder value. Key Benefits Completing a successful merger or acquisition is a multifaceted project that involves managing major... View Details

27 Jun 2013
Working Paper Summaries

Social Norms Versus Social Responsibility: Punishing Transgressions Under Conflicting Obligations

Keywords: by Francesca Gino, Celia Moore & Lamar Pierce

Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

2011
Case

The Secrets to Managing Business Analytics Projects

By: Thomas H. Davenport, Stijn Viaene and Annabel Van den Bunder

Managers have used business analytics to inform their decision making for years. And while few companies would qualify as being what management innovation and strategy expert Thomas H. Davenport has dubbed "analytic competitors," more and more businesses are moving in... View Details

Keywords: Analytics; Business or Company Management; Information Management

10 Sep 2014
Working Paper Summaries

Don’t Take ‘No’ for an Answer: An Experiment with Actual Organ Donor Registrations

Keywords: by Judd B. Kessler & Alvin E. Roth

10 Apr 2014
Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

One of Harvard’s most interesting experiences during the first year of the MBA is FIELD 2. FIELD 2 is a program where students work in small teams to complete projects for companies operating in emerging economies around the globe. In my... View Details

Keywords: Consulting

04 Oct 2016
News

Three ways to help your kid pick the right college

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

organization off its complacent platform and into a good direction. But it didn't happen. Instead of mobilizing people into action, the crisis led many managers into making fewer decisions because they... View Details

Keywords: by John P. Kotter

March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry