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  • September 2019 (Revised May 2020)
  • Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
Keywords: by Carmen Nobel; Retail
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

differences appear to be associated with different models of development—open, distributed organizations developing systems with smaller cores. We find that core components are often dispersed throughout a system, making their detection and View Details
Keywords: Martha Lagace
  • 02 Apr 2013
  • First Look

First Look: April 2

413-031 Talking Strategy at Greighton Partners Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

to 67.5% of standard. Customers who observed employees engaged in labor perceived greater effort, appreciated that effort, and valued the service more. Employees who observed customers felt more appreciated... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2012
  • Research & Ideas

US Competitiveness at Risk

Recession. Q: In the 1980s, Americans were concerned about the competitive challenge from Japan. Are current challenges different? JR: Today, we've got a far more diverse set of global competitors with capabilities that span the full set of reasons that View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

business unit structures in management thinking, except that healthcare is still stuck in the functional model. These forms of competition and organization have also been institutionalized in medical education and in physician... View Details
Keywords: by Roger Thompson; Health
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

created polpa: cans of peeled, finely chopped tomatoes meant to save time without sacrificing flavor. The product was wildly popular with the restaurants that made up the bulk of Mutti customers at the time. Can a canned tomato command a... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 14 Jun 2011
  • First Look

First Look: June 14

managers publicly acknowledge the need to explore new businesses and markets, the claims of established businesses on company resources almost always come first, especially when times are hard. When top teams allow the tension between... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

about the role of marketplace institutions and the timing of transactions. Download the paper: http://papers.nber.org/papers/W16556   Cases & Course MaterialsCDG: Managing in China's Economic Transformation Roy Y.J. Chua, Shaohui... View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Manufacturing Industry; Food and Beverage Industry
Citation
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Related
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
  • 09 May 2005
  • Research & Ideas

Hold or Fold? Sizing Up Business Risk

disappointed in the performance of the company. You think the technology is solid but the management team, and particularly the CEO, isn't very strong. The board has begun to take a more active role, the founder-CEO has been made the... View Details
Keywords: by Eileen C. Shapiro & Howard H. Stevenson
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

entrepreneurs from other candidates. To address that problem, Butler compared the psychological testing results of over 4,000 successful entrepreneurs and of approximately 1,800 business leaders who described themselves as general View Details
Keywords: Sean Silverthorne
  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

happened in natural gas in the late 1980s and early 1990s. And, there's always money to be saved in industrial sourcing. If management really focuses on purchasing and puts effort into it, you can always save money by creating more... View Details
Keywords: by Staff; Web Services; Technology
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

deployment. People in other countries definitely get more bandwidth for less money. Some countries, such as South Korea, appear to be far ahead. Whether or not this will have major business consequences remains to be seen. Q: What sort of insights do you hope View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 19 Jul 2011
  • Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

Management Practice and leadership expert Robert Steven Kaplan comments on these issues. Michel Anteby Many companies today operate like Russian nesting dolls, where one large figure is actually made up of many smaller ones. These... View Details
Keywords: by Staff; Journalism & News; Publishing
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

looks like electrons or gas in the tank. The striking thing about these other sectors is that they invented new things that met new customer needs, or existing needs in different ways. Whereas with energy, what we're looking for is... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 18 Jan 2021
  • Book

How Thinking Like a Startup Helps Governments Solve More Problems

seeing and learning from what other people are doing. Lagace: Why is this book relevant to business managers and leaders not in government? Weiss: A couple answers. If we are going to move toward possibility, we have to move together. We... View Details
Keywords: by Martha Lagace
  • 22 May 2012
  • First Look

First Look: May 22

require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team-working together and making small, doable changes. What started as an experiment with a six-person team at The Boston Consulting Group-one of the... View Details
Keywords: Sean Silverthorne
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