Publications

Web

Launching Tech Ventures - Course Catalog

design and run as well as the organizations they build. LTV has a tactical, implementation bias rather than a strategic one. There is a modest overlap with Product Management and Entrepreneurial Sales, but LTV is solely focused on... View Details

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

performance. That initially led managers inside both companies to resist devoting scarce resources to developing those technologies because their lead customers were saying they wanted additional performance... View Details

Keywords: by Clark Gilbert; Technology

December 2007 (Revised April 2008)
Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman

Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details

Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry

20 Oct 2015
Working Paper Summaries

Internalizing Global Value Chains: A Firm-Level Analysis

Keywords: by Laura Alfaro, Pol Antras, Davin Chor & Paola Conconi

01 Mar 2004
News

Protecting against the Erosion of Brand Value

Christensen and Anthony present a model to assist managers in identifying opportunities from creating new brands to revitalizing existing ones. It’s a model most managers will need to apply sooner or later.... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2014
News

Screen Saver

the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one print of a movie to be... View Details

Keywords: Julia Hanna; Arts, Entertainment

Profile

Jeremy Andrus

grounded. How are you managing the grind? You know what? I’m energized by it. It’s not just the hours and travel, it’s the pace and intensity of what we’re doing. There’s so much passion and energy in this company and among our View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

01 Dec 2016
News

Carving a Niche

that doesn’t work sometimes,” says Hoye. “This is why we do what we do. So far, it’s working.” From Baker Library: Want to excel at customer engagement like Faction Collective? Read McKinsey’s advice on truly listening to View Details

Keywords: Julia Hanna

01 Dec 2017
News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

building. The losers have been the middle-of-the-road retail strategies—JCPenney, Kohl’s, Gap, Abercrombie & Fitch—and the shopping malls they occupy. Their business models are completely outdated. Customers want convenience, they want... View Details

Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy

06 Dec 2021
News

In My Humble Opinion: Come Clean

Twenty years ago, when a broker called to tell Jon Simon (MBA 1980) about the possibility of acquiring Parkway Custom Drycleaning, the broker didn’t initially reveal what it was—a high-end dry-cleaning business founded in 1926. Convinced... View Details

Keywords: Julia Hanna; career; life experiences; dry cleaning; leadership; music; Personal and Laundry Services; Personal Services

01 Sep 2015
News

The Protagonist Goes Prime Time

Buell sprints from the Skydeck, his gray jacket flapping, to add another student idea to the slowly growing list on the chalkboard. The Managing Health Care Delivery Executive Education class is brainstorming ways to improve the View Details

Keywords: April White

Web

IT Strategy: The Future of the Web at HBS | Information Technology

IT Strategy: The Future of the Web at HBS Strategic Initiative: 3.09 Web Content Management System (CMS) Program By Annie Harrison on April 9, 2024 Share via Facebook Share via LinkedIn Print Share via email The Opportunity The project... View Details

December 2017
Case

Clover Food Lab in 2016

By: Lena G. Goldberg, Sonia Smith and Sandra Bahous

Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details

Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry