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  • All HBS Web  (10,000)
    • People  (45)
    • News  (2,780)
    • Research  (4,695)
    • Events  (42)
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  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
  • 02 Dec 2021
  • News

Our Eight Favorite Books in 2021 for Healthy Living

  • 18 Aug 2008
  • News

What the Olympics tell us about China and India

  • March 2025
  • Teaching Note

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
Keywords: Climate Change; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Construction; Partners and Partnerships; Sports Industry; Entertainment and Recreation Industry; Seattle
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Kanter, Rosabeth Moss, and Jacob A. Small. "Seattle's Climate Pledge Arena: Ticket to a Greener Future." Harvard Business School Teaching Note 325-114, March 2025.
  • July 2018 (Revised March 2019)
  • Teaching Note

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell and Jan Rivkin
This Teaching Note accompanies the case HBS No. 718-419, “Hilti (A): Fleet Management.” It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements.
The associated case... View Details
Keywords: Business Model Innovation; Total Customer Value; Innovation; Inventions; Business Models; Value Chains; Transformations; Focusing On Customers; Business Model; Restructuring; Transformation; Customer Value and Value Chain; Decision Making; Customer Focus and Relationships; Customer Relationship Management; Construction; Innovation and Invention; Leasing; Strategy; Liechtenstein; Switzerland; Europe
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Casadesus-Masanell, Ramon, and Jan Rivkin. "Hilti (A): Fleet Management?" Harvard Business School Teaching Note 719-404, July 2018. (Revised March 2019.)
  • Research Summary

Sovereign Debt as a Contingent Claim: A Quantitative Approach (joint with Fabio Kanczuk)

By: Laura Alfaro
We construct a dynamic equilibrium model with contingent service and adverse selection to quantitatively study sovereign debt. In the model, benefits of defaulting are tempered by higher future interest rates. For a wide parameter, the only equilibrium is one in which... View Details
  • June 1987 (Revised July 2004)
  • Case

Textile Corporation Building, The

By: William J. Poorvu
Describes the potential acquisition of a downtown office building in Boston through a sealed bid auction. The prospective buyer analyzes in detail all elements of the income and expense statements, calculates the effect of all improvements, and imputes a purchase price... View Details
Keywords: Mergers and Acquisitions; Property; Bids and Bidding; Auctions; Price; Asset Pricing; Real Estate Industry; Boston
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Poorvu, William J. "Textile Corporation Building, The." Harvard Business School Case 387-189, June 1987. (Revised July 2004.)
  • April 2001 (Revised February 2002)
  • Case

Level (3) Communications in 2001: The 'Pivotal Year'

Level (3) is one of the most distinctive of the new "fiber backbone" start-ups in the year 2001. Unlike its competitors, Level (3) has built its fiber network--and organization--in such a way that it should be able to utilize future generations of technologically... View Details
Keywords: Communication Technology; Risk Management; Industry Growth; Competitive Advantage; Telecommunications Industry; United States
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Silverman, Brian S., and Briana Huntsberger. "Level (3) Communications in 2001: The 'Pivotal Year'." Harvard Business School Case 701-059, April 2001. (Revised February 2002.)
  • June 2023
  • Case

Investing in the Climate Transition at Neuberger Berman

By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
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Serafeim, George, and Benjamin Maletta. "Investing in the Climate Transition at Neuberger Berman." Harvard Business School Case 123-092, June 2023.
  • November 2002 (Revised May 2003)
  • Case

AOL Time Warner Foundation

Focuses on B. Keith Fulton, vice president of the AOL Time Warner Foundation, who is analyzing the results of a new partnership between the foundation and the National Council on Aging. Fulton is considering ways to build upon the partnership's initial success. View Details
Keywords: Nonprofit Organizations; Partners and Partnerships; Communications Industry; Public Administration Industry; Publishing Industry
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Barrett, Diana, Cassandra Hanley, and Sarah Aaron. "AOL Time Warner Foundation." Harvard Business School Case 303-014, November 2002. (Revised May 2003.)
  • Research Summary

Overview

Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details

    N. Louis Shipley

    Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.

    Lou teaches four sales courses at HBS. He specializes in tech entrepreneurship,... View Details

    • November 2024 (Revised January 2025)
    • Case

    Balancing Impact: Modeling the Future at British International Investment

    By: Shawn Cole and Jonah Zahnd
    In 2022, British International Investment (BII), the £8.1 billion development finance arm of the British government, implemented a new impact measurement system called the Impact Score to align its financial and impact objectives systematically. The tool was designed... View Details
    Keywords: Investment Portfolio; Measurement and Metrics; Corporate Social Responsibility and Impact; Alignment; United Kingdom
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    Cole, Shawn, and Jonah Zahnd. "Balancing Impact: Modeling the Future at British International Investment." Harvard Business School Case 225-047, November 2024. (Revised January 2025.)
    • September 1989 (Revised July 1991)
    • Case

    Caterpillar, Inc.: George Schaefer Takes Charge

    By: Christopher A. Bartlett
    For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
    Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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    Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
    • 11 Jan 2022
    • Cold Call Podcast

    Can Entrepreneurs and Governments Team Up to Solve Big Problems?

    Keywords: Re: Mitchell B. Weiss; Technology
    • October 2019 (Revised August 2022)
    • Case

    Nehemiah Mfg. Co.: Providing a Second Chance

    By: Michael Chu, Brian Trelstad and John Masko
    In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first... View Details
    Keywords: Fast Moving Consumer Goods; Social Entrepreneurship; Retention; Selection and Staffing; Employment; Human Capital; Growth Management; Brands and Branding; Social Marketing; Mission and Purpose; Prejudice and Bias; City; Urban Scope; Consumer Products Industry; Manufacturing Industry; Ohio; United States
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    Chu, Michael, Brian Trelstad, and John Masko. "Nehemiah Mfg. Co.: Providing a Second Chance." Harvard Business School Case 320-008, October 2019. (Revised August 2022.)
    • 30 Mar 2023
    • Video

    Alumni Student Mentorship Match

    • 12 May 2021
    • News

    50 Amazing New Nonfiction Books to Kick Off Your Summer Reading

    • October 2010 (Revised July 2013)
    • Case

    AEP: Carbon Capture and Storage

    By: Richard H.K. Vietor
    By October 2010, American Electric Power, the largest coal-fired, electric utility in the United States, had been operating a carbon capture and sequestration pilot plant for one year. Using a proprietary, Alstom chilled ammonia technology, AEP was capturing and... View Details
    Keywords: Energy Generation; Government Legislation; Technological Innovation; Partners and Partnerships; Projects; Decision Choices and Conditions; Environmental Sustainability; Problems and Challenges; Utilities Industry; United States
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    Vietor, Richard H.K. "AEP: Carbon Capture and Storage." Harvard Business School Case 711-036, October 2010. (Revised July 2013.)
    • Research Summary

    Overview

    By: Rebecca M. Henderson
    My work focuses on two tightly related topics. I explore why purpose or mission driven firms might be significantly more productive and creative than their more conventional rivals, focusing particularly on the role of trust in building path dependent relational... View Details
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