Publications
Publications
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- All HBS Web
(8,905)
- Faculty Publications (2,886)
- June 1990 (Revised January 1993)
- Case
Dynatronics, Inc. (Abridged)
By: Thomas R. Piper
Provides an opportunity to evaluate an investment in a new product line in strategic, competitive, organizational, and economic terms. The economic analysis involves an estimation of the relevant cash flows and discounting them at an appropriate hurdle rate. View Details
- June 1990 (Revised October 1991)
- Case
Lake Pleasant Bodies Case (A)
Presents a classic dilemma in legal ethics--the conflict between an attorney's obligations as an attorney, in this case to protect a client's confidentiality, and his or her own moral obligations as a person. An attorney must decide how to respond to the father of a... View Details
- May 1990
- Background Note
Conjoint Analysis: A Manager's Guide
By: Robert J. Dolan
Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details
- May 1990 (Revised October 1993)
- Case
Cooper Pharmaceuticals, Inc.
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
- March 1990 (Revised May 1993)
- Case
USSR--1990
Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev.... View Details
- March 1990 (Revised April 1992)
- Supplement
Rohm and Haas (B): 1989 Update on Kathon MWX
Updates the decision issues faced by Rohm and Haas in launching Kathon MWX for small customers. View Details
Keywords: Decision Making
- February 1990
- Teaching Note
Dual-Career Couple Decision Making: A Class Assignment, Instructor's Note
By: Shoshana Zuboff
- Article
Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature
By: James J. Anton and Dennis A. Yao
This article surveys the literature that has attempted to measure competition's effects on defense procurement. The focus is on conceptual underpinnings of models rather than technical aspects of estimation procedures. While providing valuable insight, the models are... View Details
- 1990
- Article
The Institutionalization of Wealth: Changing Patterns of Investment Decision-Making
By: André Perold and Jay O. Light
- December 1989
- Case
Managerial Decision Making and Ethical Values, Instructor's Manual
By: Mary C. Gentile, Kenneth E. Goodpaster and Thomas R. Piper
- December 1989
- Case
Managerial Decision Making and Ethical Values, Course Module
By: Kenneth E. Goodpaster and Thomas R. Piper
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
- November 1989 (Revised March 1992)
- Background Note
Concept Testing
By: Robert J. Dolan
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details
- November 1989 (Revised November 2002)
- Case
American Dream, The
By: Donald A. Brown, William J. Poorvu and Richard E Crum
Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it. View Details
- 01 Oct 1989
- Conference Presentation
Organization Decision Support: An Interacting Team Perspective
By: L. M. Applegate and J. C. Henderson
- September 1989
- Background Note
Performance Curves: Costs, Prices, and Value
By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
- fall 1989
- Article
How Do Investors Interpret Firms' Financial Decisions
By: Paul M. Healy and Krishna G. Palepu
- August 1989 (Revised January 1992)
- Case
Prospect Hill
By: William J. Poorvu and Katherine Sweetman
Bill Hassett, a partner in the Nelson Companies, has to make some important decisions regarding the expansion of Prospect Hill Executive Office Park in Waltham, Massachusetts. The pre-development issues concerning him about the Hillside Building include how to position... View Details
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details