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Show Results For
- All HBS Web
(9,698)
- People (19)
- News (2,433)
- Research (2,509)
- Events (38)
- Multimedia (250)
- Faculty Publications (1,800)
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 10 Dec 2013
- First Look
First Look: December 10
affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire specialist outside advisors to set and enforce policies for affiliates, while other merchants ask their ordinary... View Details
Keywords: Sean Silverthorne
- 05 Apr 2024
- Blog Post
How I Spent my 2+2 Deferral: Zoe Bhargava
The HBS 2+2 program is a deferred admission process for current students in their final year of study, either in college or a full-time master’s degree program. If you are admitted through 2+2, you work for two to four years in a field of... View Details
- September 2007
- Case
Collaborating to Improve
By: Richard M.J. Bohmer and Ingrid M. Nembhard
Madison Memorial Hospital is deciding between a variety of quality improvement strategies. Highlights quality improvement collaborative—organized programs popularized by the Institute for Healthcare Improvement in which teams from multiple institutions work together to... View Details
Keywords: Health Care and Treatment; Service Delivery; Performance Improvement; Quality; Groups and Teams; Cooperation; Integration; Health Industry
Bohmer, Richard M.J., and Ingrid M. Nembhard. "Collaborating to Improve." Harvard Business School Case 608-054, September 2007.
- February 1987 (Revised August 1988)
- Case
Gillette Personal Care Division: Marketing Planning and Control
Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details
Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
- 15 Aug 2014
- News
Getting a handle on inversion
- 06 Feb 2011
- News
Why Some Twitter Posts Catch On, and Some Don't
- April 2011 (Revised April 2012)
- Case
Angels in British Columbia
By: Josh Lerner, Thomas Hellmann and Ilkin Ilyaszade
The case study provides an overview of the angel investment practices and describes government policies towards angel and venture capital investing in British Columbia, Canada. It focuses in particular on the Equity Capital Program (BCECP henceforth), which provides... View Details
Keywords: Venture Capital; Private Equity; Investment; Policy; Taxation; Performance Improvement; Programs; British Columbia
Lerner, Josh, Thomas Hellmann, and Ilkin Ilyaszade. "Angels in British Columbia." Harvard Business School Case 811-100, April 2011. (Revised April 2012.)
The De Beers Group: Exploring the Diamond Reselling Opportunity
In September 2014, Tom Montgomery (SVP of Strategic Initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the opportunity to sell pre-owned (recycled) diamonds--current sales were estimated to be approximately $1... View Details
- 8:30 AM – 6:45 PM EST, 01 Dec 2021
- Virtual Programming
Leading a Glass-Shattering Organization
In their new book, Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work, co-authors HBS Gender Initiative Director Colleen Ammerman and Professor Boris Groysberg break apart myths about why gender inequality persists and what can be done about... View Details
- Web
Initiatives & Projects - Faculty & Research
science of innovation through a systematic program of solving real-world innovation challenges while simultaneously conducting rigorous scientific research and analysis. Leadership The Leadership Initiative undertakes cutting-edge... View Details
- Research Summary
Risk, Trust and Escalation Behavior of Owner Managers
Professor Montgomery and Professor Deepak Malhotra (HBS), together with scientists from Harvard's Program on Evolutionary Dynamics, are studying risk-related decision making of owner managers in newly-founded and established companies. This experimental... View Details
- Research Summary
Experiential Learning and Knowledge Mentors
Dorothy Leonard’s research on innovation and knowledge transfer has always emphasized learning by doing. During the past several years, she has been exploring how organizations can foster faster skills learning. While there are generational differences in... View Details
- 2021
- White Paper
Go Out and Innovate! Perspectives on Educating Health Care Leadership in the Time of Innovation
By: Regina E. Herzlinger, Anthony Stanowski, Edward Schumacher, Eugene Schneller, Kaveh Safavi, Quint Studer, Andrew Jay, Tom Robinson and Kevin Mahoney
The CAHME Innovation Council unanimously believes that education is essential. In evaluating the competency domain of management and leadership, and learning from programs that prioritize innovation, we ask how do we develop competencies in future leaders to succeed in... View Details
Keywords: Health Care; Health Care Industry; Health Care Entrepreneurship; Innovation; Innovation ＆ Entrepreneurship; Health Industry
Herzlinger, Regina E., Anthony Stanowski, Edward Schumacher, Eugene Schneller, Kaveh Safavi, Quint Studer, Andrew Jay, Tom Robinson, and Kevin Mahoney. "Go Out and Innovate! Perspectives on Educating Health Care Leadership in the Time of Innovation." White Paper, Commission on Accreditation of Healthcare Management Education (CAHME), November 2021.
- 28 May 2025
- News
Harvard Business School Announces 2025-2026 Leadership Fellows
- 30 Aug 2019
- Video
Knowing, Doing, Being: Welcome Class of 2021
- Web
Managing the Future of Work
Charter Videos 11 Dec 2018 Re: William R. Kerr William Kerr on Potential Changes to the H1-B Visa Program William Kerr on Potential Changes to the H1-B Visa Program William Kerr on Potential Changes to the... View Details
- 20 Apr 2021
- Blog Post
Leadership In Challenging Times: Thierry Ibri (MBA 1997)
political climate. In this post, Thierry Ibri (MBA 1997) discusses his work as Chief Operations and Program Officer at Second Harvest Heartland and reflects on how his team adapted to the challenges of 2020 and delivered more than 105... View Details
- April 2021
- Article
Work-From-Anywhere: The Productivity Effects of Geographical Flexibility
By: Prithwiraj Choudhury, Cirrus Foroughi and Barbara Larson
An emerging form of remote work allows employees to work-from-anywhere, so that the worker can choose to live in a preferred geographic location. While traditional work-from-home (WFH) programs offer the worker temporal flexibility, work-from-anywhere (WFA) programs... View Details
Keywords: Geographic Flexibility; Work-from-anywhere; Remote Work; Telecommuting; Geographic Mobility; USPTO; Employees; Geographic Location; Performance Productivity
Choudhury, Prithwiraj, Cirrus Foroughi, and Barbara Larson. "Work-From-Anywhere: The Productivity Effects of Geographical Flexibility." Strategic Management Journal 42, no. 4 (April 2021): 655–683.