market research - Publications - Faculty & Research

05 Nov 2014
What Do You Think?

Are We Entering an Era of Neuromanagement?

contribute to decision theory and management. Their work most applicable to business, however, was often overshadowed by that of economists. But as the assumptions of rational behavior and "perfect information" that formed the basis of much of the work in... View Details

Keywords: by James Heskett

24 Sep 2013
First Look

First Look: September 24

Abstract—Existing apology research has conceptualized apologies as a device to rebuild relationships following a transgression. As a result, apology research has failed to investigate the use of apologies... View Details

Keywords: Sean Silverthorne

09 Jun 2009
First Look

First Look: June 9

also accounts reasonably well for the large gyration in stock prices over this period. Finally, the endogenous adoption mechanism plays a significant role in amplifying other shocks. Download the paper: http://www.hbs.edu/research/pdf/09-134.pdf Farsighted Stability... View Details

Keywords: Martha Lagace

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

century." As the research on the Oprah Winfrey case got going, Mends and Koehn were joined by another MBA student, Edrienne Brandon; Koehn's research associate, Erica Helms; and Koehn's assistant,... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and... View Details

Keywords: Re: Multiple Faculty

17 Nov 2009
First Look

First Look: Nov. 17

luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper... View Details

Keywords: Martha Lagace

12 Nov 2001
Research & Ideas

Facing the New World Order

competitiveness. We also include a number of special chapters focusing, among other things, on environmental regulations and competitiveness, a paper that was authored by Professor Porter and Professor Daniel Esty on innovation and also on labor View Details

Keywords: by Staff

06 Aug 2013
First Look

First Look: August 6

Costs of Racial 'Color Blindness' By: Norton, Michael I., and Evan P. Apfelbaum Abstract—The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's race. It explains the 2013... View Details

Keywords: Anna Secino

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

moved its chief technical officer from the United States to China. Because most of its large customers are now in China, Taiwan, and South Korea, it makes sense for the company to do its research close to the factories that use its... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

08 May 2006
Lessons from the Classroom

Writing the Case for Public School Reform

working with leadership teams from nine urban school districts over the course of three annual sessions to coordinate research and create coherent, scalable systems for education reform. Two cases written for PELP and taught by HBS... View Details

Keywords: by Julia Hanna; Education

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

an assistant professor at HBS in the marketing unit while Ariely is a professor of management science at MIT. Even when we have well-articulated stories about the kind of person we want to meet, we’re often wrong.—Michael Norton While... View Details

Keywords: by Martha Lagace; Publishing

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

unique opportunity to study strategy in the making when she headed to the company's Denmark headquarters last year. The case study The LEGO Group: Envisioning Risks in Asia, coauthored with HBS research associate Dominique Hamel, vividly... View Details

Keywords: by Kim Girard; Entertainment & Recreation

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

you are trying to do is create a sense of loyalty or trust in the firm,” says Tandon Family Professor Francesca Gino, a member of the Negotiation, Organizations & Markets unit at Harvard Business School. “But that can make people so... View Details

Keywords: by Michael Blanding

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

those one-out-of-ten firms grow into successful, sustained enterprises? Assistant professor Mukti Khaire believes that small companies can grow by developing intangible social resources such as legitimacy, status, and reputation. In an interesting twist, her View Details

Keywords: by Sarah Jane Gilbert; Advertising

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to minimize the risk from these... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

observed in governmental and legal records. The contribution of this book is to explore the coevolution of business enterprises with the better researched institutional, economic, and social context. "Turkey’s future prospects are... View Details

Keywords: by Sean Silverthorne

12 Oct 1999
Research & Ideas

Paid for Success: Options for Compensating CEOs

research shows that the relationship between CEO fortunes and the fortunes of the companies they manage is quite strong," says Hall, who has been working on this topic for nearly four years. Along with Kennedy School of Government... View Details

Keywords: by Judith A. Ross

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details

Keywords: by Kim B. Clark

08 Oct 2013
First Look

First Look: October 8

assets; they aren't hamstrung by substantial resource allocation decisions, giving them remarkable flexibility. Now incumbent firms are seeing their competitive position eroded by technology, alternative staffing models, and other forces. View Details