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  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

is happening is business as usual. Microsoft is facing a race with time and the markets to re-deploy monopoly profits from a waning desktop opportunity in order to become more competitive with sumos in other... View Details
Keywords: by James Heskett
  • December 1998
  • Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
Related
  • July–August 2013
  • Article

Complementary Goods: Creating, Capturing, and Competing for Value

By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise... View Details
Keywords: Complementary Goods; Product Development; Royalty Fees; Product Marketing; Competition
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  • 28 May 2019
  • News

Cure All

How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is... View Details
Keywords: Hospitals; Health, Social Assistance
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

competitive dynamics in 644 geographically isolated markets in which a nationwide retail bank conducted business over a five-year period. We find that customers defect at a higher rate from the incumbent... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details
Keywords: by Jim Aisner
  • February 2009 (Revised December 2010)
  • Case

Windows Vista

By: Benjamin Edelman
Microsoft designs, modifies, publicizes, and distributes Windows Vista—against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own... View Details
Keywords: Product Launch; Demand and Consumers; Partners and Partnerships; Competition; Software; Computer Industry
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  • March 1995
  • Supplement

The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

By: Robert J. Dolan
Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details
Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe
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  • December 1998
  • Case

Retail Financial Services in 1998: First Union

By: Stephen P. Bradley and Takia Mahmood
Provides an overview of First Union's current strategy for retail financial services. Retail Financial Services in 1998 should be given to all students as background material. The class should then be split into groups, with each group receiving one of the following... View Details
Keywords: Investment Funds; Management Analysis, Tools, and Techniques; Industry Structures; Competition; Competitive Strategy; Financial Services Industry
Related
  • 27 Mar 2016
  • News

One Surprising Way to Get People to Save More

  • May 1989 (Revised February 1991)
  • Supplement

Motorola and Japan (B)

By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
Related
  • November 1983 (Revised October 1988)
  • Case

Canon Inc.: Worldwide Copier Strategy

By: Michael E. Porter
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry
Related
  • 01 Sep 2011
  • News

Charged Up

Shanghai Automotive Industry Corporation (SAIC) to manufacture battery systems for the Chinese market presents its own questions, Vietor notes. For one, the joint venture is considered a foreign subsidiary, so A123 can only report its... View Details
Keywords: Julia Hanna; batteries; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • Web

Creating Brand Value - Course Catalog

appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the consumer/retail space; Consumer/retail general managers and consultants engaged... View Details
  • 2020
  • Book

Dealmaking: The New Strategy of Negotiauctions

By: Guhan Subramanian
Based on broad research and detailed case studies, Dealmaking provides the jargon-free, empirically sound advice you need to close the deal.
Leading dealmaking scholar Guhan Subramanian specializes in understanding how deals work. As a Harvard Business... View Details
Keywords: Negotiation; Auctions; Strategy; Competition; Markets; Negotiation Deal
Related
  • 2009
  • Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman
PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details
Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry
Related
  • February 2002 (Revised May 2006)
  • Case

Volvo Trucks (C): Closing Volvo Global Trucks

By: Michael E. Porter and Orjan Solvell
Supplements the (A) case. View Details
Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe
Related
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details
Keywords: by Dina Gerdeman; Retail
  • April 2011
  • Teaching Note

Taylor Fresh Foods (TN)

By: David E. Bell and Mary Louise Shelman
Teaching Note for 509008. View Details
Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States
Related
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation