Publications

Read Now

May 1994 (Revised October 1994)
Case

Motorola: Institutionalizing Corporate Initiatives

By: Shoshana Zuboff and Janis Lee Gogan

Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details

Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry

October 2023
Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti

For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details

Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

Read Now

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

makes the leadership and management of all kinds of change easier. There is a catchy, popular, oft-repeated view that “culture eats strategy for lunch.” This implies a relationship that is not helpful.... View Details

Keywords: by Avery Forman

June 2020
Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada

November 1991 (Revised April 1994)
Case

Nucleon, Inc.

By: Gary P. Pisano

Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details

Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry

April 2014 (Revised June 2014)
Case

Wawa Inc.

By: Blythe J. McGarvie, Dennis Campbell and Kristin Stack

Retailing requires attention to detail and customer and employee loyalty. Wawa is a 50-year old food retailer with almost a cult-like following. With $9 billion in revenues, Wawa is the 50th largest privately-held company in the US. Learn how they have accomplished... View Details

Keywords: Accounting; Management

December 2006 (Revised December 2007)
Case

The Convention on Biological Diversity: Engaging the Private Sector

By: David E. Bell and Mary L. Shelman

The Convention on Biological Diversity (CBD) was a U.N. treaty that by 2006 had been signed by virtually every country in the world except for the United States. The treaty established three main goals: the conservation of biological diversity, the sustainable use of... View Details

Keywords: Agribusiness; Private Sector; Business and Community Relations; Business and Government Relations; Genetics; Environmental Sustainability

Program

Leading Global Businesses

Management Excellence. Learn More Key Benefits Drawing on the diverse capabilities of a powerful faculty team, this highly personalized global leadership program develops both your global intelligence and your personal effectiveness in... View Details

March 2005
Case

Vignette: Waiting for a CEO

By: G. Felda Hardymon and Ann Leamon

A venture capitalist must decide how to respond to an e-mail from his long-time troubleshooter now installed as interim CEO at a struggling contract manufacturing exchange for the custom car business. The investors have been seeking a full-time CEO but have made little... View Details

Keywords: Venture Capital; Business or Company Management; Investment; Business Ventures; Corporate Governance; Business and Stakeholder Relations; Financial Strategy

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

during the pandemic gave researchers an opportunity to look at the impact of an influx of liquidity into the market and its relationship to cryptocurrency investing. Di Maggio and his team examined levels of cryptocurrency investing at... View Details

Keywords: by Ben Rand

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates in a thoughtful and meaningful... View Details

July 2004
Supplement

World Vision International: The AIDS Initiative

By: Christopher A. Bartlett

Management discusses the organizational and governance challenges of operating a global network of partner organizations. Then key managers reflect on the decision World Vision must make on the AIDS Hope Initiative--a new strategic direction that challenges many of the... View Details

Keywords: Health Care and Treatment; Goals and Objectives; Corporate Social Responsibility and Impact; Problems and Challenges; Core Relationships; Welfare; Value; Health Industry

23 Jun 2022
News

The C-Suite Skills That Matter Most

Program

Designing and Executing Corporate Revitalization

major corporate challenges proactively, make the right strategic moves, and lead a revitalization effort that establishes a firm foundation for growth. This program is eligible for the Certificate of Management Excellence. Learn More Key... View Details

March 2004 (Revised March 2007)
Case

Paper and More

Provides a context and exercise for introducing retail inventory management, including cost optimization, service-level criteria, and forecasting in single and multiproduct settings. The owner of a single-location paper and paper products store considers the... View Details

Keywords: Management; Expansion; Logistics; Forecasting and Prediction; Pulp and Paper Industry; Retail Industry

January 2023 (Revised November 2024)
Case

ELCA's Series A

By: Anke Becker, Raymond Kluender and William R. Kerr

Vu Phong and Xavier Silva co-founded ELCA to build proprietary software for their technology-enabled language learning tool. Since winning a prestigious venture contest in 2021, their number of registered users grew rapidly, as did the demand for new features like... View Details

Keywords: Entrepreneurial Finance; Business Startups; Venture Capital; Growth and Development Strategy