Publications

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

line. Not surprisingly, therefore, the class has no shortage of members involved in the sort of entrepreneurial ventures that demand innovative thinking. While many classmates started out in more traditional settings, within a decade of... View Details

Keywords: by Susan Young

22 Jul 2020
Blog Post

Why We Started the HBS Black Investment Club

institutional racism to become so entrenched in American life. Although the past few months have been difficult on myself and other members of the Black community, I am cautiously optimistic that the BLM movement can create lasting and... View Details

30 Sep 2008
First Look

First Look: September 30, 2008

Working PapersParallel Search, Incentives and Problem Type: Revisiting the Competition and Innovation Link Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani Abstract This paper presents econometric evidence of two independent effects of adding more... View Details

Keywords: Martha Lagace

16 Jul 2018
Blog Post

3 Key Take-a-Ways From My Summer at Zalando

I am now on the halfway point of my internship and I would like to use this post to share three of the most relevant experiences I have had in the last few weeks at Zalando. 1. Management Board speaks about Diversity As I mentioned View Details

Keywords: Consumer Products / Retail

09 Feb 2010
First Look

First Look: Feb. 9

has been little empirical evidence on the propensity with which core-periphery structures are observed in practice, the factors that explain differences in the design of such structures, or the manner in which these structures evolve over... View Details

Keywords: Martha Lagace

Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar

We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details

Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry

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October 2001 (Revised March 2002)
Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD

An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details

Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking

Blog

Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School

That could mean articles and reports or it could be videos and podcasts. The challenge is not to jump the gun on any of it and not be able to sustain it. Throughout the last year we gave over 30... View Details

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to... View Details

Keywords: by Michael Blanding; Advertising; Sports

01 Mar 2021
Blog Post

Climate Finance SIP

In late January 2021, over seventy HBS MBA students gathered in a virtual classroom for four exciting days of a short intensive program (“SIP”) on Climate Finance, taught by professors George Serafeim and Vikram Gandhi. Through a series... View Details

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

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11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

Take a seat and hold on tightly. You're aboard the Internet Express, where speed is the order of the day and profit but a remote destination. For firms that ride the rails of the Internet's fast track, getting big fast—whatever its... View Details

Keywords: by Peter Jacobs

17 Feb 2003
Research & Ideas

Tales of the Newly-minted MBA

Anderson found sustenance in personal and professional relationships that allowed her to talk through the situation and regain her psychological footing. "In the middle of last summer, when no one was hiring, I found six jobs. A new... View Details

Keywords: by Julia Hanna

April 2006
Background Note

Designing Sustainable Service Models

By: Frances X. Frei

Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details

Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value

28 Feb 2012
First Look

First Look: Feb. 28

in any leadership situation that is a spontaneous and intuitive effective response to what one is dealing with. In creating leaders we employ the ontological discipline (from the Latin ontologia "science of being," see... View Details

Keywords: Sean Silverthorne

January 2014
Technical Note

Learning From Extreme Consumers

By: Jill Avery and Michael Norton

Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details

Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention