Publications

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2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

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May 1996 (Revised November 1997)
Case

Northeast Ventures: January 1996

By: Josh Lerner and Eric K. Jackson

Northeast Ventures, a venture capital fund focusing on the development of northeastern Minnesota, seeks to combine social goals with financial returns. This marriage poses several challenges. View Details

Keywords: Venture Capital; Social Enterprise; Investment Funds; Minnesota

Web

PhD Programs - Doctoral

the effects that groups have on individuals. Students in the macro track use sociological methods to examine organizations, groups, and markets as a whole, including topics such as the influence of individuals on organizational change, or the relationship between View Details

April 1995 (Revised October 1995)
Case

Unemployment in France: "Priority Number One"

By: David A. Moss

Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major... View Details

Keywords: Job Cuts and Outsourcing; Employment; Economics; Government and Politics; Political Elections; Social Issues; Wages; France

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

October 2021 (Revised February 2022)
Case

Green Hydrogen in Chile

By: Tarun Khanna, Jenyfeer Martínez Buitrago and Mariana Cal

In 2020, the Chilean government wants to promote green hydrogen, a technology with high potential to help mitigate climate change. President Sebastián Piñera, aware of the country's advantages to produce green hydrogen competitively, asks Energy Minister Juan Carlos... View Details

Keywords: COVID-19 Pandemic; Decision Making; Alternative Energy; Renewable Energy; Climate Change; Environmental Sustainability; Green Technology; Financial Instruments; Energy Policy; Government Administration; Strategy; Government and Politics; Social Issues; Energy Industry; Latin America; South America; Chile

09 Nov 2020
Video

Muhammad Musa

Muhammad Musa, the Executive Director of the BRAC International since 2015, explains the NGO’s operating model which includes establishing for-profit and social enterprise businesses and the provision of micro-finance. View Details

Video

Nicky Newton-King

Nicky Newton-King, former CEO of the Johannesburg Stock Exchange, explains her development of the Socially Responsible Investment Index, which made South Africa a global thought leader in this space. View Details

7 PM – 9 PM EST, 05 Nov 2015

HBS Washington, D.C Young Alumni Reception

HBS Young Alumni, MBA 2006-2015, are invited to an evening of socializing and networking in Washington, D.C.. Registration required. View Details

17 Dec 2015
News

New Research: Big Data Offers New Possibilities for City Planners

March 2014
Module Note

Implementing Environmentally Sustainable Operations

By: Michael W. Toffel

May 2006 (Revised May 2009)
Case

De Beers: Addressing the New Competitiveness Challenges

By: Michael E. Porter, Sonia D. Marciano and Alyson Warhurst

Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of... View Details

Keywords: History; Strategy; Geographic Location; Conflict Management; Corporate Social Responsibility and Impact; Business and Community Relations; Developing Countries and Economies; Mining Industry