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Show Results For
- All HBS Web
(4,298)
- People (8)
- News (817)
- Research (2,928)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,780)
- 23 Dec 2013
- Research & Ideas
Just How Independent are ‘Independent’ Directors?
In theory, a board of directors protects the rights of shareholders. Independent directors are supposed to be just that—independent—free to dissent from a decision of the majority. The reality is more complex. Directors are tied to one another by business and View Details
Keywords: by Michael Blanding
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details
- 15 Jan 2025
- Blog Post
Building Bridges to Sustainable Infrastructure with Allied Climate Partners
The summer between my RC and EC years at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details
- March 2019
- Supplement
Koita Milk
By: Lynda M. Applegate, E. Ofek and Michael Norris
Keywords: Entrepreneurship; Cash Flow; Food; Growth Management; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Food and Beverage Industry; United Arab Emirates; Dubai
Applegate, Lynda M., E. Ofek, and Michael Norris. "Koita Milk." Harvard Business School Multimedia/Video Supplement 819-703, March 2019.
- February 2007
- Article
Strategic Bidder Behavior in Sponsored Search Auctions
By: Benjamin Edelman and Michael Ostrovsky
We examine sponsored search auctions run by Overture (now part of Yahoo!) and Google and present evidence of strategic bidder behavior in these auctions. Between June 15, 2002, and June 14, 2003, we estimate that Overture's revenue from sponsored search might have been... View Details
Keywords: Auctions; Strategy; Behavior; Revenue; Performance Efficiency; Bids and Bidding; Search Technology
Edelman, Benjamin, and Michael Ostrovsky. "Strategic Bidder Behavior in Sponsored Search Auctions." Decision Support Systems 43, no. 1 (February 2007): 192–198. (Winner of Emerald Citations of Excellence.)
- April 2025
- Article
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
- May 1999
- Background Note
Note on Behavioral Pricing
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
- 01 Mar 2014
- News
Research Brief: Better to Be Safe with a Sorry
Brooks, an assistant professor in the Negotiation, Organizations & Markets Unit. In a recent paper, Brooks offers a counter to that prevailing wisdom, detailing four study situations where an apology for things out of anyone's... View Details
- 25 Jun 2018
- News
Incubating Ideas for the ‘Water Economy’
Australia, Singapore, Israel––that have faced water crises and water needs at a more acute level sooner than some areas of America. “There was previously no easy path to market for innovation in the water industry. It was very hard to... View Details
- Article
Coarse Thinking and Persuasion
By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details
Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. "Coarse Thinking and Persuasion." Quarterly Journal of Economics 123, no. 2 (May 2008): 577–619.
- 01 Jun 2014
- News
A Look at Olook
She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to... View Details
Platform for Dialogue
with specialists of China, Southeast Asia, Europe, the Middle East, and the United States, I learned that a truly comparative approach to understanding social change requires the coming together of faculty expertise in planned and... View Details
- 17 Aug 2011
- News
Breath of Life
bioreactor had been used to seed a patient’s stem cells onto a donor trachea, so treatment was limited by the supply of donor organs. Now we know the bioreactor can seed a patient’s cells onto a manmade scaffold so patients will not have to wait for a suitable donor.”... View Details
- 01 Mar 2012
- News
How to Close the Health Gap
hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details
- July 2003
- Case
CARE USA
By: John A. Quelch
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on View Details
Keywords: by Sean Silverthorne
- 24 Apr 2014
- News
Private capital, public good
US in 2011, a nonprofit organization dedicated to mobilizing capital to drive social progress. “The vision of expanding opportunity, by applying the rigor and discipline of markets to public goals, is what... View Details
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 06 Jul 2015
- News
Lights! Camera... Market!
“It was authentic, and highlighted some of the real social issues going on in rural communities across the US,” says Simon. “We weren’t going to shy away from that. We ended up building a marketing message... View Details
- 01 Jun 2014
- News
FIELD 2 in Accra
important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details