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Show Results For
- All HBS Web
(4,252)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- April 2004
- Article
Mining Gold in Not-for-Profit Brands
By: John A. Quelch, James E. Austin and Nathalie Laidler-Kylander
Quelch, John A., James E. Austin, and Nathalie Laidler-Kylander. "Mining Gold in Not-for-Profit Brands." Harvard Business Review 82, no. 4 (April 2004): 24.
- 06 Jul 2015
- News
Lights! Camera... Market!
“It was authentic, and highlighted some of the real social issues going on in rural communities across the US,” says Simon. “We weren’t going to shy away from that. We ended up building a marketing message... View Details
- 05 Aug 2015
- News
Leveraging MBA Skills for the Public Good
further through the rigors of the case method: “You become very used to speaking publicly and defending your ideas,” she says. When Brackenridge graduated from HBS, she worked as a marketing analyst at DuPont. “I wouldn’t have been hired... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
2003. He is now active mentoring young entrepreneurs, investing in companies, and painting. The interview is part of the Creating Emerging Markets series sponsored by the HBS Business History Initiative, in which business leaders in... View Details
- 19 May 2015
- First Look
First Look: May 19
Communist Party, which had ruled China since 1949. Xi inherited a country far more unequal than the one that Mao Zedong, Communist China's first leader, had left behind in 1978. The growth of markets had made China much wealthier but also... View Details
Keywords: Sean Silverthorne
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated, price-adjusting software programs may... View Details
- 06 Nov 2012
- First Look
First Look: November 6
correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and poor-governance firms. Consistent with learning, the correlation's disappearance was... View Details
Keywords: Sean Silverthorne
- Web
Alumni-Authored Books | Baker Library
for creating winning brands , Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position. Wileman, Andrew: Retail power plays : from trading to brand leadership : strategies for... View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 01 Mar 2003
- News
All in a Day's Work
people are so fun and engaging.” Oakes, who studied architecture as an undergraduate at Rice University, says she’s always been interested in the link between a project’s design and its social impact. Her decision to attend HBS resulted... View Details
- Profile
Creighton Taylor
me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of sales and View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
Entrepreneurs Win in Global Competitions BioMine CEO, Privahini Bradoo (MBA '08) Related Links View photos from the contest Meet the 12 regional finalists Listen to the faculty webinar series Learn about the 2011 host clubs Winners of the second annual Alumni New... View Details
- July 2003
- Case
CARE USA
By: John A. Quelch
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
Quelch, John A., and Nathalie Laidler. "CARE USA." Harvard Business School Case 504-007, July 2003.
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Jun 2008
- News
Faculty Books
describe how some of the most successful firms, nonprofits, and social enterprises have successfully used deep metaphors to solve a wide variety of marketing problems. View Details
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
work in exploring the forces that govern the process of CEO change. I have conducted research in four interrelated areas: factors that lead to vacancies in the CEO position; factors that affect the choice of successors; the role of market... View Details
Keywords: by Martha Lagace
- 17 Sep 2020
- News
HBS Goes Back To School
Photo: Hensley Carrasco SEPTEMBER 17 The HBS Social Enterprise community welcomed first-year students with a welcome video which features insights and advice from students, administrative leaders, and second-year students. “The Kick-off,”... View Details
- December 2002
- Article
Business Enterprises and Global Worlds
By: G. Jones
The role of business enterprise in integrating economies is one of the central historical themes of the last two centuries. Although globalization—both in its current iteration and in its nineteenth-century form—has been widely studied, the role of the firm, as opposed... View Details
Keywords: Macroeconomics; Multinational Firms and Management; Organizations; Emerging Markets; Behavior; Business Ventures; United States
Jones, G. "Business Enterprises and Global Worlds." Enterprise & Society 3, no. 4 (December 2002): 581–605.
- 2010
- Other Unpublished Work
Fashioning an Industry: Cognitive Processes and the Construction of Worth in the Institutionalization of a New Industry
By: Mukti Khaire
This inductive study of the high-end fashion industry in India explores how the worth of a new industry is constructed. Interviews with entrepreneurs and constituents of the field revealed that the worth of the industry was constructed through framing by early... View Details
- 22 Dec 2022
- Blog Post
Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention
since the term ESG has been politicized and even weaponized during the on-going climate debate. Nisha cited an article by Jacqueline van den Ende, co-founder and CEO of Carbon Equity, who wrote: “ESG has been marketed as a means to have... View Details