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13 Sep 2011
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First Look: September 13

Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details

Keywords: Sean Silverthorne

29 Sep 2009
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First Look: September 29

European economic integration slackened in the 1960s. National markets for goods, most services, and labor were not being integrated because they were not really being liberalized. The exception to this rule was financial services, one of which—the View Details

Keywords: Martha Lagace

15 Feb 2011
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First Look: Feb. 15

franchisees by streamlining some of their business processes, offering them a consistent product supply, providing them sales support and incentives, as well as providing them with education on the constantly changing dynamics of India's... View Details

Keywords: Sean Silverthorne

31 Mar 2009
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First Look: March 31, 2009

for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management of promotion, marketing research, sales management, distribution, and cost... View Details

Keywords: Martha Lagace