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Show Results For
- All HBS Web
(4,058)
- People (5)
- News (806)
- Research (2,685)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,847)
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar stores and direct channels such as direct mail... View Details
- Profile
Fereshteh Zeineddin
As Fereshteh Zeineddin sees it, beauty is much more than skin deep. Her passion for cosmetics (she was a L'Oreal sales manager for two and a half years) is rooted in her appreciation for what beauty can mean. "I am inspired"... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
competitive challenges to Amazon in ways unimagined before the pandemic. While Amazon’s sales increased during the early months of the COVID-19 scare, by mid-April its share of online spending had fallen from 42 percent (imagine that for... View Details
- 02 Jan 2019
- News
Not Waiting for Progress
civil rights movement leader Reverend Ralph Abernathy was Diamond’s godfather. Diamond credits his mother—who worked in sales with Mary Kay cosmetics—with instilling in him a “high level of enthusiasm about business in general, and... View Details
Keywords: Deborah Blagg
- 01 Dec 2009
- News
Downhill Re-Boot
remains to be seen is whether buyers will pony up the suggested retail price of $1,295 per pair. Hanson, a pioneer of the rear-entry boot, acknowledges that “in this very, very difficult economy,” there is “some skepticism around making this price point work for us,”... View Details
- 01 Mar 2013
- News
Sweet Deal
Hostess Brands, the maker of some 30 iconic American bakery products such as Wonder Bread, Ho Hos, Ding Dongs, and Twinkies, declared itself in liquidation and its assets for sale last November. As an adviser to the Teamsters union, Harry... View Details
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
Walter A. Haas, Jr.
Walter A. Haas Jr. was responsible for Levi’s concentration on blue jeans production. He targeted the marketing strategy to teenagers and as blue jeans became the symbol of nonconformity, Levi’s rapidly multiplied its sales and net... View Details
Keywords: Fabric & Apparel
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
J. Chadbourn Bolles
Under Bolles dynamic direction which spanned 34 years, Chadbourn grew from a small hosiery operation with $500,000 in annual sales to an international and diversified textile and apparel complex with $68 million in sales. Through... View Details
Keywords: Fabric & Apparel
- Portrait Project
Anh M. Nguyen
My mom travels with a frying pan. A fifty-cent yard sale purchase, the pan makes the world's best banh xeo, a Vietnamese dish. To most people, the grease-stained sides and wobbly handle suggest nothing more than an unexceptional piece of... View Details
- 01 Feb 2001
- News
A Bankable Trust
Florida high school and at Harvard College. And now her music is furthering her academic outreach efforts. Last fall, Harris released a holiday CD, "Carla's First Christmas." All proceeds from its sale are benefiting not only her... View Details
Keywords: Arts, Entertainment
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details
- 19 Jul 2016
- First Look
July 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216078-PDF-ENG Harvard Business School Case 716-426 The Inexorable Rise of Walmart? 1988–2016 In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015... View Details
Keywords: Sean Silverthorne
Harry B. Cunningham
Cunningham took over S. S. Kresge with a vision to convert the retail chain into a discounter. Cunningham opened the first K-Mart discount store in a Detroit suburb in 1962. When Cunningham embarked on his mission, company sales were $483... View Details
Keywords: Retail
- 09 Feb 2016
- First Look
February 9, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50453 November 2, 2015 Harvard Business Review The Best Ways to Hire Salespeople By: Cespedes, Frank V., and Daniel Weinfurter Abstract—Companies typically spend more on hiring in View Details
Keywords: Sean Silverthorne
- January 2011
- Teaching Note
Neoprene (TN)
By: Tom Nicholas
Teaching Note for 810-084. View Details
- February 2010
- Supplement
Real Property Negotiation Game (CW): Excel Model
By: Arthur I. Segel, John Vogel and Justin Seth Ginsburgh
This Excel model is used to analyze the deals made in The Real Property Negotiation Game, which simulates the experience negotiating the sale, purchase, or financing of a property. View Details
Truman K. Gibson
In 1943, Gibson became head of Supreme Life Insurance, which had $53.8 million in industrial insurance policies in force. Gibson ushered in a solid seven years of growth and financial stability. Gibson’s sales force used a “mass... View Details
Keywords: Finance
Bert S. Cross
posted record sales and profits. He helped 3M double revenues and earnings – growing from $800 million to over $1.6 billion in sales and from $93 million to $175 million in net income. View Details
Keywords: Fabricated Goods