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Show Results For
- All HBS Web
(4,052)
- People (5)
- News (797)
- Research (2,672)
- Events (19)
- Multimedia (48)
- Faculty Publications (1,837)
- 01 Sep 2005
- News
Business Plan Contest Has Many Winners
contacted the 705 alumni who took part in the Business Plan Contest between 1997 and 2004. The survey’s 269 respondents reported starting 254 enterprises, with nearly 200 businesses still up and running and generating $550 million in View Details
- Web
Instrument of Pictorial Publicity - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
image of confidence in both the production and sale of consumer goods. On display at Rockefeller Plaza were works by artists whose Machine Age photographs revealed the geometric beauty of factories and production lines and celebrated... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Town, and Helsinki. Mike Lim (MBA 2020), one of the students on the Choco Pie team, says, “Our assignment was to determine how to target millennial women with the new product . . . driving sales at their specialty kiosks and shops.” The... View Details
- 01 Dec 2018
- News
Competencies and Credentials
positions—the supervisors, sales representatives, data analysts, and production managers, for example—tend to be less engaged in their work, have higher rates of turnover, and have lower levels of productivity, according to Fuller’s... View Details
- September 2013
- Case
SafeBlend Fracturing
By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh
The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details
Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry
Shapiro, Benson P., Frank V. Cespedes, and Alisa Zalosh. "SafeBlend Fracturing." Harvard Business School Brief Case 914-513, September 2013.
- April 1970 (Revised December 1983)
- Case
Norton Co. (A)
Introduces the "Norton Plan" designed to halt Norton's declining share of the grinding wheel market. View Details
Keywords: Machinery and Machining; Competitive Strategy; Sales; Manufacturing Industry; Industrial Products Industry
Corey, E. Raymond, and William E. Matthews. "Norton Co. (A)." Harvard Business School Case 570-001, April 1970. (Revised December 1983.)
- Mar 15 2015
- Interview
Sunil Gupta: Business in the Time of Social Media
- September 2009 (Revised September 2009)
- Case
The Termination of U.S. Auto Dealerships in 2009
By: Das Narayandas, Kerry Herman and Sarah Morton
The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic crisis in the fall of 2008. View Details
Keywords: Business Exit or Shutdown; Financial Crisis; Marketing; Distribution; Sales; Auto Industry; United States
Narayandas, Das, Kerry Herman, and Sarah Morton. "The Termination of U.S. Auto Dealerships in 2009." Harvard Business School Case 510-044, September 2009. (Revised September 2009.)
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
By: Randolph E. Bucklin and Sunil Gupta
Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the... View Details
Keywords: Distribution; Marketing; Applications and Software; Globalization; Acquisition; Sales; Information Technology Industry; United States; Europe
Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
possibly was another example unfolded. As reader Anna Johnson put it, “When the pressure to meet quarterly performance expectations against best-guess sales targets and a flesh pounding schedule take precedence, it’s not surprising that... View Details
- 13 Sep 2012
- Research & Ideas
Why Public Companies Underinvest in the Future
private companies don't have. As such, the team decided to use sales growth as a proxy for investment opportunity responsiveness, since a rise in sales should trigger a rise in investment by any given firm.... View Details
Keywords: by Maggie Starvish
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
playbook, but it has cultivated an additional source of revenue: the sale of conservation easements. Lyme Timber buys pieces of land targeted by conservation groups such as the Nature Conservancy and the Trust for Public Land, which pay... View Details
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed. View Details
Keywords: Customer Value and Value Chain; Customer Relationship Management; Customization and Personalization; Product Marketing; Sales; Marketing Strategy; Management Analysis, Tools, and Techniques; Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the... View Details
Keywords: Sean Silverthorne
- Profile
Jessica Kramer
Each curious click captures information; when people purchase, the team gets a percentage of the sale through its Amazon Associates account. “It’s the perfect lean-start up prototype for this project,” Jessica says, “because Amazon has... View Details
- Web
Investment Strategies - Course Catalog
pay heed to the signals they are sending. Investment Strategies is most directly applicable to students interested in pursuing careers in finance including mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for the family business in 1988,... View Details
- 27 Nov 2013
- News
No Bologna, Please
With nearly 1,800 stores in 44 states and Ontario, Canada, the company and its franchisees employ about 80,000 workers and saw system-wide sales of nearly $4 billion in 2012. Menu items include a range of quick but distinctive options,... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
from Bookmarks and click to subscribe online at www.bookmarksmagazine.com. For a week in March, Bookmarks was the best-selling magazine on Amazon.com. Word-of-mouth buzz generated by independent bookstores also has worked well. So have View Details