Media And Publishing - Publications - Faculty & Research

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core consumers of selective... View Details

Keywords: Sean Silverthorne

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

missed her cousin’s funeral and a chance to meet her best friend’s newborn because of work trips—Whillans spent that Christmas alone in her apartment reflecting on her missteps and started writing her book,... View Details

Keywords: by Dina Gerdeman

17 Jan 2023
Book

Good Companies Commit Crimes, But Great Leaders Can Prevent Them

officials. Soltes turns his hand to corporate crime after making a media splash with his 2016 book, Why They Do It: Inside the Mind of a White-Collar Criminal. Based on personal visits, letters, and phone... View Details

Keywords: by Lane Lambert

23 Mar 2022
Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

poverty,” Gupta says. What they lack are the awareness, the information, and the tools required to take a more active role in supporting their children’s early cognitive development—all of which are gaps that Rocket Learning aims to fill.... View Details

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

Citation

Educators

Purchase

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

is an arrangement in which the seller is paid based on the actual performance of its product or service. It is becoming much more popular. In the advertising industry, agencies had been traditionally paid 15 percent of the cost of the View Details

Keywords: by Benson Shapiro; Manufacturing

January 2019 (Revised February 2020)
Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman

World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details

Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy

Citation

Educators

Purchase

31 Oct 2018
What Do You Think?

What is the Function of Fear in Leadership?

PeopleImages What kinds of fear, if any, are appropriate in leading others? Fear has a place in leading and managing others. But if used for short-term achievement, as a negative motivator, or as a source of power over others, it can have... View Details

Keywords: by James Heskett

Web

Social Enterprise - Faculty & Research

decisions about the role of corporations in society. This note includes five selected examples, including Tractor Supply addressing DEI programs and climate targets after an activist launched a social media... View Details

01 Apr 2013
Research & Ideas

First Minutes are Critical in New-Employee Orientation

Please fit in accordingly. But research suggests that employee orientation ought to be less about the company and more about the employee. In their paper "Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomers'... View Details

Keywords: by Carmen Nobel; Web Services; Service; Telecommunications

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

discuss implementation. And the reception could be chilly. Marinak recalls longtime skipper Tony La Russa, for instance, being adamant that replay would require something like 10 lengthy play reviews per game, given all the blown calls he... View Details

13 Dec 2021
Research & Ideas

The Unlikely Upside of Mergers: More Diverse Management Teams

create an opportunity for executives to reshape their management ranks by advancing women and people of color, allowing companies to address racial inequities and build more diverse workforces, Zhang says.... View Details

Keywords: by Lane Lambert

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

Workers test the NASA-engineered capsule used to lift trapped miners to the surface. Hugo Infante/Government of Chile via Wikimedia Commons (Editor's Note: Amy Edmondson advises managers to think of teams as a verb, "teaming," which means to proactively build View Details

Keywords: by Amy C. Edmondson; Mining

Web

FAQs for Alumni Virtual Programs - Alumni

Programs & Events FAQs for Alumni Virtual Programs Registration In what time zone are the events held? All events take place during Eastern Time. I registered for an upcoming event and now wish to switch my registration to a different... View Details

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

Businesses This SIP is designed for students who are focused on the rapidly changing world of sports media and sports technology. It will be focused on topics of interest to students who are considering... View Details

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

Faraz and Youssef lead by example. Faraz is a physician, writer and current MBA student at Harvard Business School. He has an MD from Cornell University and his writings have... View Details

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated... View Details

Keywords: by Rachel Kim Raczka

05 Aug 2015
Research & Ideas

How Hormones Foretell Whether People Will Cheat

play a role in regulating hormone levels in employees. The bad news is that far too many business situations actually fuel the very hormones that trigger unethical behavior. The findings are detailed in the paper Hormones and Ethics:... View Details

Keywords: by Carmen Nobel

01 Dec 2023
News

Happier-ness at Work

Professor Arthur Brooks and Oprah Winfrey get the good news/bad news out of the way on page 5 of their new book, Build the Life You Want: The Art and Science of Getting Happier. “If the secret to total happiness existed, we would have all found it by now,” they write.... View Details

Keywords: Publishing Industries (except Internet); Information

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

that put some control in the hands of the consumer are growing in popularity, and not just for dining. Sites like Tripadvisor for travel and Glassdoor for employment publish... View Details

Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail

Publications