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Publications

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  • All HBS Web  (3,773)
    • People  (4)
    • News  (780)
    • Research  (2,467)
    • Events  (16)
    • Multimedia  (15)
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Show Results For

  • All HBS Web  (3,773)
    • People  (4)
    • News  (780)
    • Research  (2,467)
    • Events  (16)
    • Multimedia  (15)
  • Faculty Publications  (1,533)
← Page 132 of 3,773 Results →
  • 01 Oct 2000
  • News

MBA Cohorts Will Merge Next Year

future benefits. "Students' evaluations of their educational experience in the January cohort and their prospects in the job market have been consistently on par with those of students in the September cohort," Kester said. "The system... View Details
  • 02 Jan 2014
  • News

The Power to Change

technology that will take a long time to develop, the financing challenges that come with that, and a firmly established market status quo. The risks, he says, are worth it. "When people feel like they are part of a grand cause, they stay... View Details
Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services
  • Web

Entrepreneurial Sales 101: Founder Selling - Course Catalog

a winning tactic. It is not. Often the critical success factor is exactly how a firm goes to market – with its sales force. But the rules have changed – innovations like ‘product-led-growth’ models and... View Details
  • 01 Jun 2009
  • News

Alumni Books

Innovation Playbook for Uncertain Times by Scott D. Anthony (MBA ’01) (Harvard Business Press) In today’s economy, executives must slash costs while planting seeds for tomorrow’s growth. Anthony explains how: by pruning your business... View Details
Keywords: Publishing Industries (except Internet); Information
  • 03 May 2011
  • First Look

First Look: May 3

Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • News

Alumni Peer into the Future of Energy

electrified, both because of the greenhouse-gas issue and economics. “Here’s an interesting piece of data: The size of the storage market for transportation is potentially 10 times the size of the storage View Details
Keywords: Margie Kelley; solar power; wind power
  • 01 Jun 2009
  • News

Consumption Is America’s Competitive Advantage

In the saber-rattling and highly influential 2007 report Rising Above the Gathering Storm, the National Academies warned that America’s technology and scientific leadership was being surpassed by a number of Asian countries, threatening both our dominant position in... View Details
Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Oct 1999
  • News

New Chairman Updates Development in MBA Program

provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
  • January 2004
  • Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
Citation
Educators
Related
Gourville, John T. "Why Developers Don't Understand Why Consumers Don't Buy." Harvard Business School Background Note 504-068, January 2004.
  • 07 Mar 2024
  • Blog Post

IFC India: Green-tech Entrepreneurship in India

journey to understand the intricate tapestry of India's burgeoning green tech landscape. A pivotal moment in our learning expedition was the site visit to Log 9 Materials, a company that epitomizes the fusion of innovation and... View Details
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and... View Details
Keywords: Re: Multiple Faculty
  • Web

Middle East & North Africa - Global Activities 2021

or by cleaning up its streets? Hsieh, who is now course head for Leadership and Corporate Accountability, wrote the case “Cedar Environmental: Innovation vs. Corruption” with Youssef Abdel Aal of HBS’s Middle East and North Africa... View Details
  • March 2022
  • Case

Talent@Tencent

By: Tarun Khanna, Shu Lin and Nancy Hua Dai
On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and... View Details
Keywords: B2B; Talent and Talent Management; Training; Emerging Markets; Entrepreneurship; Globalization; Human Resources; Innovation and Management; Leadership Development; Business Strategy; Information Technology; Internet and the Web; China
Citation
Educators
Purchase
Related
Khanna, Tarun, Shu Lin, and Nancy Hua Dai. "Talent@Tencent." Harvard Business School Case 722-413, March 2022.
  • 01 Mar 2018
  • News

Democratizing Data to Favor Farmers

cattle ranching. To learn the value of his crop, a farmer could turn on the radio for regular market updates from commodity exchanges. But prices of the seeds and chemical fertilizer used to grow those crops were not listed anywhere; a... View Details
Keywords: Sasha Issenberg
  • 01 Nov 2019
  • Blog Post

Confronting Climate Change in the Classroom and Beyond

Harvard. “The sense of urgency can be overwhelming, but it’s also empowering,” says Nash. “We need policy and government to bring innovations to scale, but business is where innovation begins.” We sat down... View Details
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

suggest that in many commonly regulated markets in which firms share similar cost structures, firms are likely to experience incentives to ratchet down and delay the introduction of innovative products. The... View Details
Keywords: Dina Gerdeman
  • Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF INDUSTRY Harvard Business School and Polaroid Innovation and... View Details
  • 01 Jun 2012
  • News

FIELD 3 Tests Students

In an innovative complement to the case method of instruction, the entire Class of 2013 spent the 15-week Winter Term practicing what they were learning from their required courses as they worked in small teams to build viable... View Details
Keywords: FIELD program
  • 06 Dec 2021
  • News

The Sparkles in Our Skies

created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert... View Details
Keywords: April White; Nonstore Retailers; Retail Trade
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