Publications

December 2010 (Revised November 2013)
Case

Talent Recruitment at frog design Shanghai

By: Robert G. Eccles, Amy C. Edmondson and Yi Kwan Chu

This case illustrates the complexity and importance of hiring decisions in the Chinese operation of a global design and innovation firm. View Details

Keywords: Selection and Staffing; Recruitment; Talent and Talent Management; Decision Making; Complexity; Innovation and Invention; Shanghai

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

April 1994 (Revised January 1995)
Case

StarKist (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details

Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States

Article

Towards a Single European Sky

By: Yael Grushka-Cockayne and Bert De Reyck

We describe an integrated decision-making framework and model that we developed to aid EUROCONTROL, the European air traffic management organization, in its vital role of constructing a single unified European sky. Combining multicriteria decision analysis with... View Details

Keywords: Decision Making; Analysis; Air Transportation Industry; Europe

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06 Mar 2020
News

A Great Teacher's Lessons for Leading

2010
Book

Buy-In: Saving Your Good Idea from Getting Shot Down

By: John P. Kotter and Lorne A. Whitehead

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details

Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value

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April 2003 (Revised June 2003)
Case

Abby Joseph Cohen: A Career Retrospective

By: Ashish Nanda

This case provides a career retrospective as of 2003 on Goldman Sachs strategist Abby Joseph Cohen. It reviews Cohen's career path and progress through key decision points. View Details

Keywords: Decisions; Personal Development and Career

August 2013 (Revised November 2015)
Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry

11 Jan 2011
First Look

First Look: Jan. 11

that people make in their everyday lives—from choosing yogurts to choosing religions to choosing spouses—research in judgment and decision View Details

Keywords: Sean Silverthorne

February 2010 (Revised March 2016)
Background Note

Marketing Analysis Toolkit: Break-even Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details

Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods

September 2020 (Revised May 2024)
Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details

Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles

October 2000
Case

Francisco de Narvaez at Tia: Selling the Family Business

By: Linda A. Hill and Kristin Doughty

In January 1999, Francisco de Narvaez sold Tia, his family's retail business in Argentina. De Narvaez reflects on the decision to sell and the selling process. View Details

Keywords: Family Business; Business Exit or Shutdown; Decisions; Argentina

09 Nov 2017
HBS Seminar

Alfonso Gambardella, Bocconi University

April 2013
Article

What Roger Fisher Got Profoundly Right: Five Enduring Lessons for Negotiators

By: James K. Sebenius

Roger Fisher, who died in 2012, enjoyed a remarkable career that modeled one way that an academic, especially in a professional school such as law or business, could make a significant, positive, and lasting difference in the world. Distinctive aspects of his career... View Details

Keywords: Bargaining; Conflict Resolution; Dealmaking; Negotiation; Personal Development and Career; Conflict and Resolution

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Every major company is grappling with the meaning and application of sustainability in relation to its geographic location, industry and business model. Similarly, more and more institutional investors are incorporating sustainability into their... View Details

September 2008 (Revised September 2018)
Case

Traversing a Career Path: Pat Fili-Krushel (A)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer

Pat Fili-Krushel, CEO and president of WebMD and past president of ABC Network, contemplates accepting Richard Parson's offer to become the first executive vice president of administration at AOL Time Warner. Accepting this position would be a move back into mainstream... View Details

Keywords: Decision Choices and Conditions; Job Offer; Managerial Roles; Negotiation Tactics; Personal Development and Career; Power and Influence; Media and Broadcasting Industry

22 May 2007
First Look

First Look: May 22, 2007

ten hours of the crisis. Amid the uncertainty of those first hours, the leadership team must make a range of decisions to orchestrate the company's response and manage the rest... View Details

Keywords: Martha Lagace

24 Nov 2015
Research & Ideas

Developing Your Next CEO for the Family Business

A good book on CEO succession is The CEO Within by my Harvard Business School colleague Joe Bower. Bower studied how companies perform after hiring a new CEO, noting whether the successor had been recruited from inside or outside the company. Bower View Details

Keywords: Re: Liangzong Ma; Retail; Auto

July 2024
Module Note

The Scope of the Corporation

By: David J. Collis

Every company, regardless of size or configuration, has to make decisions about the appropriate scope of its operations. In fact, the issue is so fundamental that Ronald Coase won the Nobel Prize in Economics for merely asking the question, “what determines the scope... View Details

Keywords: Corporate Strategy; Mission and Purpose