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  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Many dismiss marketing View Details
Keywords: by John Quelch; Advertising
  • Web

Policies, Rules & Guidelines | About

Self-Catering Self-supplied food and non-alcoholic beverages is referred to as "self-catering". Sexual Harassment & Other Sexual Misconduct The School is committed to maintaining a safe and healthy... View Details
  • Web

General Management - Faculty & Research

technological advancements such as online dating, reproductive technologies, and artificial intelligence. Historically, marriage has evolved from a contract for economic and reproductive security to View Details
  • 22 Aug 2012
  • Working Paper Summaries

Key Drivers of Successful Implementation of an Employee Suggestion-Driven Improvement Program

Keywords: by Anita L. Tucker & Sara J. Singer.; Health
  • February 2008 (Revised December 2011)
  • Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
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  • 02 Sep 2011
  • Working Paper Summaries

First-Party Content, Commitment and Coordination in Two-Sided Markets

Keywords: by Andrei Hagiu & Daniel Spulber
  • 05 Jul 2006
  • Working Paper Summaries

Float Manipulation and Stock Prices

Keywords: by Robin Greenwood; Financial Services
  • Teaching

Overview

By: Regina E. Herzlinger
Course Requirements

Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

Career Focus

For... View Details
  • Web

Finance Curriculum - Faculty & Research

of material: Advanced valuation—valuation of levered firms and projects. Advanced valuations—options as a metaphor for flexibility. Financial choices of firms—financing, distributing funds to shareholders,... View Details
  • Winter 2002
  • Article

Private Equity in Latin America: The Mexican Case

By: Roberto Charvel and Juan Carlos de Yeregui
This article describes the private equity industry in Mexico from the late 1990's to the begining of the 2000's as well as gives a potential perspective for its coming years. View Details
Keywords: Emerging Economies; Latin America; Mexico; Developing Countries and Economies; Private Sector; Asset Management; Capital Markets; Venture Capital; Private Equity; Financial Services Industry; Latin America
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  • 2015
  • Working Paper

Markets with Price Coherence

By: Benjamin Edelman and Julian Wright
In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price... View Details
Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Price; Distribution Channels; Business History; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry
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  • March 2006 (Revised December 2009)
  • Compilation

Skype

By: Peter A. Coles and Thomas R. Eisenmann
Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details
Keywords: Mergers and Acquisitions; Business Model; Communication Technology; Growth and Development Strategy; Network Effects; Competitive Strategy; Internet and the Web; Information Infrastructure; Telecommunications Industry
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  • April 1998
  • Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport
E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry
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  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

kind of social contract, a promise of a certain mix of quality (D1), service (D2), novelty (D3), and reliability (D4) that adds up to a value... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

innovation, but you argue that just as important is “thinking outside the building.” What’s the difference between the two? Rosabeth Moss Kanter: One difference is in scope, and thus the power of the resulting innovation. Thinking outside... View Details
Keywords: by Sean Silverthorne
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

have picked," says Shelman, a Kentucky native with more than a passing interest in Colonel Sanders. "Not only is this the story of a successful entry into China by... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • August 2005 (Revised March 2007)
  • Case

Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)

By: Rawi E. Abdelal and Christopher Bruner
Involves the March 2005 takeover bid launched by ABN Amro, the Dutch bank, for Padua-based Banca Antoniana Popolare Veneta S.p.A. (Antonveneta)--a bid that many would view as a test of Italy's commitment to the creation of a single European market for financial... View Details
Keywords: History; Transformation; Business and Government Relations; Integration; Competitive Strategy; Mergers and Acquisitions; Emerging Markets; Financial Markets; Banks and Banking; Financial Services Industry; European Union; Italy
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  • June 2025
  • Case

Larry Culp at General Electric: Rebuilding an American Icon

By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan
As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details
Keywords: Leadership; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; North America; Europe
Related
  • 13 Aug 2024
  • Blog Post

Leading With Curiosity: Mayowa Kuyoro (MBA 2015)

2015 as an Associate. Since that time, she has been recognized for her exceptional work with promotions to Engagement Manager and Associate Partner, and in 2021, she became the first Business Analyst to make Partner at the firm. View Details
Keywords: All Industries