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  • 06 Dec 2021
  • News

Action Plan: Whole Sale

online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
  • September 2006 (Revised July 2007)
  • Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details
Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms
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  • March 2006 (Revised February 2007)
  • Case

Massive Incorporated (A)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
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  • February 2001
  • Case

Sun Microsystems, Inc.: Solaris Strategy

In the late 1990s, Sun Microsystems' Solaris has emerged as the dominant UNIX-based alternative to Microsoft for server operating systems. At the same time, the open source operating system Linux has appeared unexpectedly, and it is generating significant excitement... View Details
Keywords: Digital Platforms; Competition; Open Source Distribution; Standards
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  • 2007
  • Working Paper

Platform Envelopment

By: Thomas Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Market Entry and Exit; Network Effects
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    Robert A. Schoellhorn

    Schoellhorn presided over ten years of record growth for Abbott Laboratories during a period when the industry was consolidating: often posting double digit increases in earnings and revenues. He diversified Abbott’s service offerings and... View Details
    Keywords: Healthcare
    • 2021
    • Working Paper

    Exclusive Dealing and Entry by Competing Two-Sided Platforms

    By: Cristian Chica, Kenneth Chuk and Jorge Tamayo
    We study competition between horizontally differentiated platforms offering exclusive and non-exclusive contracts to one side of the market (content providers). The introduction of non-exclusive contracts in addition to exclusive contracts softens the competition for... View Details
    Keywords: Two-Sided Markets; Platform Price Competition; Network Externalities; Exclusive Contracts; Multi-homing; Digital Platforms; Price; Competition; Contracts
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    • June 2014
    • Supplement

    Ad Classification at Right Media — slide supplement (widescreen)

    By: Benjamin Edelman
    Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
    Keywords: Media; Online Advertising; Market Participation; Negotiation Tactics; Communication; Marketing Communications; Digital Marketing; Standards
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    • April 2013
    • Article

    First-Party Content and Coordination in Two-Sided Markets

    By: Andrei Hagiu and Daniel Spulber
    The strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and third-party content (complements... View Details
    Keywords: Two-sided Platforms; Platform Strategy; Technology; Information Technology; Performance Expectations; Strategy; Digital Platforms
    Related
    • December 1996 (Revised July 2002)
    • Background Note

    Note on Marketing and the Internet

    By: John A. Deighton, Alison Berkley and John Barabino
    The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
    Keywords: Marketing; Internet and the Web; Digital Marketing
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    • 01 Dec 2020
    • News

    A New Approach to Contact Tracing

    and strict quarantine measures, drawing on the city-state’s previous experience with pandemics, including SARS, H1N1, MERS, and Zika. Then in March 2020, Singapore deployed the world’s first Bluetooth-based contact-tracing system, TraceTogether, a new View Details
    Keywords: Jennifer Gillespie; Government
    • 25 Aug 2022
    • News

    The Exchange: The Road Ahead for Crypto

    From left: Scott Duke Kominers and Charles C.Y. Wang (Image by John Ritter) Cryptocurrencies have been edging their way out of the periphery for the last decade and proliferating as they go: About 18,000 digital currencies currently exist... View Details
    Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

      Georges F. Doriot

      Doriot founded the first and one of the most successful publicly traded venture capital corporations in the United States. While American R&D funded numerous business entities, Doriot’s big success came in 1957 when he provided the $70,000 seed money (80% of the... View Details
      Keywords: Finance
      • Web

      Site Credits - Edwin H. Land & Polaroid | Harvard Business School

      Moreland, Knowledge and Library Services, Harvard Business School Digital Photography Boston Photo Imaging Imaging Services, The Harvard College Library Susan Young A-V Production Northern Light Productions Printing Ram Printing, Inc.... View Details
      • 18 Apr 2019
      • Blog Post

      Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

      was inspired by the many forces shaping the future of entertainment & media: digital transformation, globalization, representation, creative trends, and changing dynamics in media investment. These trends have created new... View Details
      Keywords: Entertainment / Media / Sports
      • Fast Answer

      HBS Course Catalogs

      Where can I find HBS MBA course catalogs? Current HBS MBA course listings can be found online: RC (Year 1) course descriptions EC (Year 2) course catalog Historical HBS Course Catalogs has been digitized and are available through HOLLIS.... View Details
      • Web

      Site Credits - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

      Services, Harvard Business School Digital Photography : Boston Photo Inc.; Imaging Services, Harvard College Library Editing : Julia Collins, Katherine Fox, Abigail Thompson Exhibition Design : Chris Danemayer, proun Design Exhibition... View Details
      • Web

      Railroads and the Transformation of Capitalism | Harvard Business School

      HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction Exhibit Railroads: The Transformation of Capitalism Research... View Details
      • Web

      Interior of packing house - The Request - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

      Growers Exchange. Explore the full size image Interior of packing house , ca. 1933 California Fruit Growers Exchange Photographer unknown Gelatin Silver Print, 8 × 10 inches Industrial Life Photograph Collection, Mss: 1412:143 C153 Baker Library | Historical... View Details
      • 02 Aug 2022
      • News

      PayPal Names Blake Jorgensen as CFO

      Jorgensen has also served as CFO at Levi Strauss and Yahoo. He was named to Hasbro’s Board of Directors in April, with the toymaker’s CEO Chris Cocks noting that Jorgensen’s “expertise, leadership skills, and strategic growth mindset have been critical to the long-term... View Details