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  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)

    Sunil Gupta

    Co-Chair, Driving Digital Strategy

    Sunil Gupta is the Edward W. Carter Professor of Business Administration and  co-chair of the executive program on Driving... View Details

    Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications
    • 05 Jul 2006
    • Working Paper Summaries

    Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business

    Keywords: by Constance E. Bagley, Gavin Clarkson & Rachel Power; Legal Services
    • 13 May 2024
    • Research & Ideas

    Picture This: Why Online Image Searches Drive Purchases

    the general search wouldn't have come up with to the same extent,” Farronato says. She continues: “You were in the trunk at the beginning. But when you go finer and finer, you end up finding leaves that you wouldn't have found otherwise.”... View Details
    Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
    • 2009
    • Article

    Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

    By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske
    The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details
    Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition
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    Caprariello, P., A.J.C. Cuddy, and S.T. Fiske. "Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model." Group Processes & Intergroup Relations 12, no. 2 (2009): 147–155.
    • Web

    Building a Culture of Awareness and Accountability in your Organization - Recruiting

    Insights & Advice 14 Jul 2023 Building a Culture of Awareness and Accountability in your Organization Becca Carnahan Author HBS Team tag All Industries All Locations Alumni Diversity, Inclusion, & Belonging Recruiting Strategies Student &... View Details
    • 11 Dec 2017
    • Book

    'Don’t Show Up Empty-handed' and Other Tips for Finding the Right Job at a Startup

    Keywords: by Sean Silverthorne
    • 01 May 2017
    • Research & Ideas

    Bad At Your Job? Maybe It's the Job’s Fault

    wide span of influence to figure out how to make the customer happy. One individual doesn’t control all the resources at that company, so that person relies on talking to others about delivery speed View Details
    Keywords: by Dina Gerdeman
    • 01 Feb 2000
    • News

    Q & A: Laura Liswood and the Council of Women World Leaders

    example, many of them felt that their personal lives were scrutinized more than they should have been and that their mistakes were less tolerated than those of male leaders. They also felt that as women... View Details
    Keywords: Nancy O. Perry
    • January 2007
    • Teaching Note

    Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance (TN)

    By: Nancy F. Koehn
    Teaching Note to 803127. View Details
    Keywords: Leadership Style; Entrepreneurship; Personal Development and Career; Moral Sensibility; Groups and Teams; Managerial Roles; Crisis Management; Goals and Objectives; Antarctica
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    Koehn, Nancy F. "Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance (TN)." Harvard Business School Teaching Note 807-014, January 2007.
    • November 2010 (Revised April 2011)
    • Case

    Aman Resorts

    By: Eugene Soltes and Aldo Sesia
    This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details
    Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Employees; Service Delivery; Business Strategy; Accommodations Industry
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    Soltes, Eugene, and Aldo Sesia. "Aman Resorts." Harvard Business School Case 111-012, November 2010. (Revised April 2011.) (request a courtesy copy.)
    • March 2013
    • Article

    Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression

    By: Daniel M. Cable, Francesca Gino and Brad Staats
    Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details
    Keywords: Socialization; Authenticity; Self-Expression; Best Self; Outsourcing; Employee Retention; Organizational Culture; Retention; Identity; Customer Satisfaction
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    Cable, Daniel M., Francesca Gino, and Brad Staats. "Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression." Administrative Science Quarterly 58, no. 1 (March 2013): 1–36.
    • 22 Jan 2025
    • Blog Post

    Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991)

    realized that, while the job paid well, the hours and lifestyle left little room for joy or personal fulfillment. Going to business school gave me the chance to rebrand myself, explore new opportunities,... View Details
    • 19 Dec 2011
    • Research & Ideas

    Climbing the Great Wall of Trust

    economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details
    Keywords: by Michael Blanding
    • January 2017 (Revised October 2023)
    • Case

    Classtivity: Payal's Pirouette

    By: Jeffrey J. Bussgang and Olivia Hull
    A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
    Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
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    Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
    • February 2025 (Revised April 2025)
    • Case

    Shake Shack's Playbook for the Digital Era

    By: Christopher Stanton, Allison Ciechanover and George Gonzalez
    This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details
    Keywords: Business Model; Customer Satisfaction; Technology Adoption; Brands and Branding; Organizational Culture; Customization and Personalization; Expansion; Digital Transformation; Food and Beverage Industry
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    Stanton, Christopher, Allison Ciechanover, and George Gonzalez. "Shake Shack's Playbook for the Digital Era." Harvard Business School Case 825-136, February 2025. (Revised April 2025.)
    • 01 Sep 2020
    • News

    Action Plan: Finding Fluency

    Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details
    Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
    • 2018
    • Working Paper

    Class Matters: The Role of Social Class and Organizational Sector in High-Achieving Women's Legitimacy Narratives

    By: Judith A. Clair, Rachel D. Arnett, Katherine Chen, Beth K. Humberd and Kathleen L. McGinn
    While prior research recognizes that women struggle to maintain legitimacy for their successes and that self-narratives play a key role in building such legitimacy, theory provides limited insight into how women build legitimacy through their self-narratives. Our... View Details
    Keywords: Personal Development and Career; Gender; Success; Diversity; Perception; Situation or Environment
    Citation
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    Clair, Judith A., Rachel D. Arnett, Katherine Chen, Beth K. Humberd, and Kathleen L. McGinn. "Class Matters: The Role of Social Class and Organizational Sector in High-Achieving Women's Legitimacy Narratives." Harvard Business School Working Paper, No. 18-014, August 2018. (Revised August 2018 for requested resubmission.)
    • 2009
    • Case

    Course Materials for: Being a Leader and the Effective Exercise of Leadership--An Ontological Model

    By: Werner Erhard, Michael C. Jensen, Steve Zaffron and Kari L. Granger
    Keywords: Leadership Development; Personal Development and Career
    Citation
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    Erhard, Werner, Michael C. Jensen, Steve Zaffron, and Kari L. Granger. "Course Materials for: Being a Leader and the Effective Exercise of Leadership--An Ontological Model." 2009. Electronic.
    • 10 Jan 2012
    • News

    How to Become Your Company's Storyteller

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