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  • All HBS Web  (7,649)
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  • All HBS Web  (7,649)
    • People  (49)
    • News  (3,048)
    • Research  (3,228)
    • Events  (20)
    • Multimedia  (96)
  • Faculty Publications  (1,164)
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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels & motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • 01 Nov 2021
    • What Do You Think?

    How Long Does It Take to Improve an Organization’s Culture?

    welcome or supported, and they will leave.” Edward Roberrts cautioned us not to expect too much from these kinds of suggestions: “It is naïve to think that empathy and humility... View Details
    Keywords: by James Heskett
    • 2025
    • Book

    Negotiation: The Game Has Changed

    By: Max Bazerman
    The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where,... View Details
    Keywords: Negotiation; Change
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    Bazerman, Max. Negotiation: The Game Has Changed. Princeton University Press, 2025.
    • TeachingInterests

    Decision Making Under Uncertainty

    By: David E. Bell

    Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

    • 23 Sep 2015
    • Research & Ideas

    Men Want Powerful Jobs More Than Women Do

    personal experience and observation. When asked to imagine receiving a promotion at work, women predicted a higher level of negative outcomes than men did. ©iPhoto “We wondered if women may think about... View Details
    Keywords: by Carmen Nobel
    • 01 Feb 2023
    • Blog Post

    How I Spent My HBS 2+2 Deferral: Jada Haynes

    make sure I was intentional with my decision. Instead of stressing over applications, GMAT studying, and business school prep, I spent my time career mapping and thinking about... View Details
    • 19 Jul 2017
    • Research & Ideas

    Why Government 'Nudges' Motivate Good Citizen Behavior

    conserve our cognitive resources,” Beshears says. “If we used System 2 the entire day, we’d get too tired.” Nudges tend to work with System 1 thinking, he says, because they make certain choices the more natural View Details
    Keywords: by Michael Blanding
    • 21 Dec 2023
    • Blog Post

    Top 10 MBA Voices Blogs of 2023

    great opportunity for students to think about career choices, gain practical skills, and explore new topics. These are no-fee, no-credit courses over winter break open to both first-year View Details
    • 01 Oct 2014
    • What Do You Think?

    Is Too Much Focus a Problem?

    Summing Up What Are the Antidotes to Too Much Focus? Individuals and organizations suffer from too much focus much of the time. That was the sense of the majority of responses to this month's column. Respondents didn't stop there. They... View Details
    Keywords: by James Heskett
    • 03 Sep 2013
    • First Look

    First Look: September 3

      Publications August 2013 The Accounting Review (forthcoming) Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets By: Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan... View Details
    Keywords: Sean Silverthorne
    • July–August 2015
    • Article

    Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

    By: Amos Winter and Vijay Govindarajan
    Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details
    Keywords: Innovation Strategy; Emerging Markets
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    Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
    • 16 Mar 2010
    • First Look

    First Look: March 16

    routinely think about the problem. We conclude by exploring implications of this finding for professional conduct and public policy.   Working PapersImplications for GAAP from an Analysis of Positive... View Details
    Keywords: Martha Lagace
    • 29 Sep 2014
    • Research & Ideas

    Why Do Outlet Stores Exist?

    Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices. Read: bargains, bargains, bargains. And indeed, that may have... View Details
    Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
    • 18 Jul 2023
    • Research & Ideas

    Will Global Demand for Oil Peak This Decade?

    Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
    Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
    • Article

    Learning by Thinking: The Role of Reflection in Individual Learning

    By: Giada Di Stefano, Francesca Gino, Gary P. Pisano and Bradley R. Staats
    It is common wisdom that practice makes perfect. And, in fact, we find evidence that when given a choice between practicing a task and reflecting on their previously accumulated practice, most people opt for the former. We argue in this paper that this preference is... View Details
    Keywords: Learning; Cognition and Thinking; Practice; Experience and Expertise
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    Di Stefano, Giada, Francesca Gino, Gary P. Pisano, and Bradley R. Staats. "Learning by Thinking: The Role of Reflection in Individual Learning." Management Science (in press).
    • 05 Dec 2022
    • Research & Ideas

    5 Companies Where Employees Move Up the Ladder Fast

    initial terms and conditions of employment. Most workers accept a new job thinking of fundamentals like salary, title, and vacation time. But, says Fuller, they also need to be... View Details
    Keywords: by Pamela Reynolds
    • 24 Nov 2009
    • First Look

    First Look: Nov. 24

      Working PapersWalking the Talk in Multiparty Bargaining: An Experimental Investigation Authors:Kathleen L. McGinn, Katherine L. Milkman, and Markus Nöth Abstract We study the framing effects of communication in multiparty bargaining.... View Details
    Keywords: Martha Lagace
    • January 2016 (Revised November 2018)
    • Case

    Match Next: Next Generation Middle School?

    By: John J-H Kim and Daniel Goldberg
    This case is set in 2015 as a team at Match Education, a high performing charter middle school in Boston, explores new staffing and technology approaches in their quest to obtain what they term "jaw dropping" results. The team hopes to test and model for other schools... View Details
    Keywords: General Management; K-12; Charter Schools; Public Schools; Edtech; Education; Information Technology; Management; Public Sector; Entrepreneurship; Education Industry; Boston
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    Kim, John J-H, and Daniel Goldberg. "Match Next: Next Generation Middle School?" Harvard Business School Case 316-138, January 2016. (Revised November 2018.)
    • 2016
    • Book

    Finding Purpose: Environmental Stewardship as a Personal Calling

    By: Andrew J. Hoffman
    Both thoughtful and thought-provoking, Finding Purpose aims to challenge our understanding of how humanity interacts with planet Earth, and our role within this. This book is an invitation: would you like to participate in one of the most important projects of... View Details
    Keywords: Environmental Sustainability; Ethics; Society; Mission and Purpose; Natural Environment
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    Hoffman, Andrew J. Finding Purpose: Environmental Stewardship as a Personal Calling. Routledge, 2016.
    • Web

    Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

    offers Harvard Business School (HBS) alumni and Harvard-affiliated postdoctoral researchers the opportunity to advance new ventures around promising life science technologies and develop their leadership... View Details
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