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  • Web

Digital Marketing & AI Workshop - Course Catalog

explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on View Details
  • October 2018 (Revised April 2019)
  • Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
Related
  • 01 Dec 2007
  • News

Faculty Research Online

http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is... View Details
Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • 19 Jun 2014
  • Blog Post

Exploring the World of Retail as an Intern at Walmart

on-campus recruiting. After going through the joy that is HBS Dedicated Interview Period for 1st year students, where over 100 organizations interview students over a three day period in Boston, I ended up with the choice between a finance & strategy role at... View Details
  • 15 May 2012
  • News

Finally Finding the Right Fit

moved to Amsterdam for a consulting job with Bain. But that didn’t provide the satisfaction he envisioned. Increasingly, he longed to return to his roots in retailing. “I always dreamed of being in the branding View Details
Keywords: fashion; apparel; Apparel Manufacturing; Manufacturing
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack.... View Details
Keywords: Martha Lagace
  • 01 Sep 2009
  • News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being... View Details
Keywords: Educational Support Services; Educational Services
  • 15 Feb 2022
  • News

The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks

Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the opportunity to show off its... View Details
  • 01 Sep 2003
  • News

Sharon Patrick

Patrick acknowledges the challenges of the last sixteen months due to the federal investigation and indictment of Stewart for a personal stock sale unrelated to MSO. However, she remains upbeat. “The strength of our content View Details
Keywords: Susan Young; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 04 Mar 2008
  • News

HBS Blogs

Fitness, Baby Boomers, Business, and Living”; archived since July 2006) MBA 1980I Jim McGee, McGee’s Musings, http://www.mcgeesmusings.net/ (book reviews and comments on design, technology, learning,... View Details
Keywords: Keith Larson; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 09 Jun 2003
  • Research & Ideas

The Challenge of the Multi-site Nonprofit

donor list and money raised? Is it the affiliate that actually raises the funds, or the national organization that provides the overall brand and direction? Are affiliates... View Details
Keywords: by Sean Silverthorne
  • 15 Jun 2010
  • First Look

First Look: June 15

case:http://cb.hbsp.harvard.edu/cb/product/710450-PDF-ENG Shanzhai! MediaTek and the 'White Box' Handset Market Willy Shih, Chen-Fu Chien, and Jyun-Cheng WangHarvard Business School Case 610-081 The term... View Details
Keywords: Martha Lagace
  • June 2022
  • Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
Related

    Bary Roberts

    Keywords: Ecotourism
    • 25 Nov 2008
    • First Look

    First Look: November 25, 2008

    asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
    Keywords: Martha Lagace
    • 28 Jun 2011
    • First Look

    First Look: June 28

    Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content View Details
    Keywords: Sean Silverthorne
    • 19 Mar 2008
    • Research & Ideas

    Finding Success in the Middle of the Market

    had been undercut by Ameritrade and E*trade. Research identified a large middle market of investors, bruised by the end of the dot-com bubble, in need of more advice and brand... View Details
    Keywords: by John Quelch; Auto; Retail
    • Profile

    Laura Sandoval

    in ecommerce with Zarbee’s Naturals (now a consumer brand of Johnson & Johnson), Laura turned her attention to an MBA. “I saw big gaps in the pursuit of the ‘triple bottom line: finding ways to use business to benefit people, profits,... View Details
    • 25 Aug 2022
    • Research & Ideas

    It’s All in a Name: Reputable Investors Help Startups Shine

    company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing... View Details
    Keywords: by Rachel Layne