Publications

Educators

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2008
Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details

Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare

2020
Working Paper

Mission-Oriented Research in a National Emergency: Lessons from the Office of Scientific Research and Development in World War II

By: Daniel P. Gross and Bhaven N. Sampat

Since the beginning of the present COVID-19 pandemic, policymakers, researchers, and journalists have made repeated comparisons to World War II. In ongoing research, we have been studying the effects of the World War II research effort, which included a major medical... View Details

Keywords: Innovation and Invention; Research and Development; Problems and Challenges; War; History; Government Administration; United States

January 2019 (Revised December 2020)
Case

Angola Starts Now

By: Jeremy Friedman and Sophus A. Reinert

After five centuries of colonialism, four decades of civil war, an extended experiment with Marxism-Leninism, and nearly four decades of rule by a single man, José Eduardo Dos Santos, Angola finally has a chance to realize its enormous economic potential. A country... View Details

Keywords: Development Economics; Government and Politics; History; Governing Rules, Regulations, and Reforms; Social Issues; Angola

Educators

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04 Feb 2016
News

From Super Bowl to STEM Bowl

As big as it is, the Super Bowl has only fleeting impact on its annual host city. But a team of HBS alumni in Santa Clara, California, where Super Bowl 50 will be played this weekend, found a creative way to take advantage of the local excitement to promote the... View Details

01 Oct 2015
News

Banking on Trust

“Development work is more about listening than telling,” says Marie Sheppard (MBA 1990), a veteran of more than two decades with the World Bank Group. As she winds up an assignment as manager of the Bank’s Innovation Labs in Washington, DC, she reflects, “The more you... View Details

13 Jan 2014
News

Resolve to Make Your Business Human Again

31 Aug 2021
Blog Post

Exploring the Art of Business: Social Enterprise Summer Fellow Felipe Ceron (MBA 2022)

have a high need for business skills. I definitely want to continue being involved in some capacity, since this type of work has been substantially fulfilling to me. Opportunities to help society develop in meaningful ways are numerous,... View Details

15 Jan 2013
First Look

First Look: January 15

http://ssrn.com/abstract=2171265 When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure Authors:Marquis, Christopher, and Michael W. Toffel Abstract Under increased pressure to report... View Details

Keywords: Sean Silverthorne

30 Sep 2015
Research & Ideas

Political Polarization: Why We All Just Can't Get Along

A recent study suggests that America’s political polarization is driven more by incorrect beliefs and stereotypes about the other side than distaste with those people. That should be good news for those wondering how to knit polarized sides together, or at least nudge... View Details

Keywords: by Roberta Holland; Banking; Financial Services

21 Oct 2011
Working Paper Summaries

Market Interest in Nonfinancial Information

Keywords: by Robert G. Eccles, Michael P. Krzus & George Serafeim

June 2023
Article

Managing Medical Device Liability Through Innovation: A Strategic Approach

By: Alberto Galasso and Hong Luo

In this article, we discuss several aspects of the relationships among product liability risk, safety, and innovation strategies of medical device companies. View Details

Keywords: Safety; Public Opinion; Legal Liability; Product; Medical Devices and Supplies Industry

Fall 2022
Article

Are the West’s Sanctions on Russia Working?

By: Rawi Abdelal and Alexandra Vacroux

Russia invaded Ukraine, first in 2014 and then again in February 2022. The United States and Europe—the West—imposed waves of sanctions on Russian individuals, firms, and the country itself. Six months into the West’s efforts to isolate Russia, it is reasonable to ask... View Details

Keywords: Russia; Sanctions; War; International Relations; Trade; Russia; Ukraine; Europe; United States

Article

'Many Others Are Doing It, So Why Shouldn't I?': How Being in Larger Competitions Leads to More Cheating

By: Celia Chui, Maryam Kouchaki and Francesca Gino

In many spheres of life, from applying for a job to participating in an athletic contest to vying for a date, we face competition. Does the size of the competition pool affect our propensity to behave unethically in our pursuit of the prize? We propose that it does.... View Details

Keywords: Unethical Behavior; Cheating; Competitors; Social Norms; Ethics; Behavior; Competition; Societal Protocols

Article

China Gambles on Modernizing Through Urbanization

By: Kristen Looney and Meg Rithmire

Contemporary discussions of urbanization and urban construction in China tend to focus on “ghost towns” on the one hand or urbanization as China’s silver bullet to growth and reform on the other. In this paper, we detail what China calls its “New Urbanization Policy.”... View Details

Keywords: Urban Development; Development Economics; Problems and Challenges; China

July–August 2017
Article

Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions

By: Donald Ngwe

Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details

Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry

August 2010 (Revised January 2013)
Supplement

Urban Water Partners (B)

By: Karthik Ramanna, George Serafeim and Aldo Sesia

The case explores a new business venture to bring clean water to residents of Dar es Salaam, Tanzania, who otherwise cannot afford it. Management has enough money to get their company through August 2010, but needs more capital thereafter. An HBS alumnus is interested... View Details

Keywords: Human Needs; Accrual Accounting; Financial Statements; Health Industry; Utilities Industry; Dar es Salaam

Purchase

January 2001
Case

World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group

By: William E. Fulmer and W. Earl Sasser

The World Bank has implemented a knowledge management initiative. One of its communities of practice is to take the lead in a $50 billion commitment to address urban slums. The community of practice is struggling with its mission and how knowledge management can help. View Details

Keywords: Urban Development; Knowledge Management; Problems and Challenges; Financial Services Industry

Article

La Nueva Ruta: alianzas sociales estrategicas (The New Path: Strategic Social Alliances)

By: James E. Austin, Gustavo Herrero and Ezequiel Reficco

Keywords: Strategy; Society; Alliances; Growth and Development Strategy