Filter Results:
(4,252)
Show Results For
- All HBS Web
(4,252)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
Show Results For
- All HBS Web
(4,252)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- 2016
- Article
Buying to Blunt Negative Feelings: Materialistic Escape from the Self
By: Grant Edward Donnelly, Masha Ksendzova, Ryan Howell, Kathleen Vohs and Roy F. Baumeister
We propose that escape theory, which describes how individuals seek to free themselves from aversive states of self-awareness, helps explain key patterns of materialistic people’s behavior. As predicted by escape theory, materialistic individuals may feel dissatisfied... View Details
Keywords: Materialism; Escape; Self; Negative Emotions; Self-awareness; Emotions; Consumer Behavior; Identity; Motivation and Incentives
Donnelly, Grant Edward, Masha Ksendzova, Ryan Howell, Kathleen Vohs, and Roy F. Baumeister. "Buying to Blunt Negative Feelings: Materialistic Escape from the Self." Review of General Psychology 20, no. 3 (2016): 272–316.
- 17 Feb 2011
- News
Field Report: Rwanda
relating to the radio company, which was completely fascinating because it gave us an excuse to talk to eight of the biggest firms in Kigali about their marketing strategy and to compare how they did business,” says Barry, a former... View Details
- 02 Feb 2018
- Working Paper Summaries
Last Place Aversion in Queues
- 20 Jul 2017
- News
Pushing the Next Generation Forward
would bridge private- and public-sector work,” he says, “so it was an opportunity see how that could play out in an amazing, mission-driven organization.” The experience led to his joint MBA/MMP studies at Harvard. “I was meeting people who were talking a lot about... View Details
Keywords: Deborah Blagg
- 05 Aug 2015
- News
Mobilizing the Public to Fight Bribery
“Corruption is a great untapped market,” Henry Motte-Munoz (MBA 2013) says with a laugh. “Not many competitors and customer interest is quite high.” It’s a market he’s helping to disrupt using Bantay, an NGO he cofounded while at HBS,... View Details
- December 2012
- Article
Bolstering and Restoring Feelings of Competence via the IKEA Effect
By: Daniel Mochon, Michael I. Norton and Dan Ariely
We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in... View Details
Mochon, Daniel, Michael I. Norton, and Dan Ariely. "Bolstering and Restoring Feelings of Competence via the IKEA Effect." International Journal of Research in Marketing 29, no. 4 (December 2012): 363–369.
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
and improved services in the same area. Written with the assistance of Namrata Arora, a research associate at the HBS India Research Center, the case considers the potential risks and rewards of approaching an area like Dharavi with a new model in mind: slums as... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 03 Feb 2009
- First Look
First Look: February 3, 2009
usage migrates from broadcasting to interactivity. The new marketplace rewards more participatory, more sincere, and less directive marketing styles than the old. See No Evil: Why We Fail to Notice Unethical Behavior Authors: Francesca... View Details
Keywords: Martha Lagace
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details
- December 2010 (Revised March 2013)
- Case
Asian Agri and the Future of Palm Oil
By: David E. Bell and Natalie Kindred
For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details
Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia
Bell, David E., and Natalie Kindred. "Asian Agri and the Future of Palm Oil." Harvard Business School Case 511-015, December 2010. (Revised March 2013.)
- 30 Sep 2014
- First Look
First Look: September 30
and high levels of press freedom. We further demonstrate that suppliers perform better when they serve buyers located in countries where consumers are wealthy and socially conscious. Taken together, these findings suggest the importance... View Details
Keywords: Sean Silverthorne
- 23 Dec 2013
- Research & Ideas
Just How Independent are ‘Independent’ Directors?
In theory, a board of directors protects the rights of shareholders. Independent directors are supposed to be just that—independent—free to dissent from a decision of the majority. The reality is more complex. Directors are tied to one another by business and View Details
Keywords: by Michael Blanding
- 01 Mar 2012
- News
How to Close the Health Gap
hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- 01 Jun 2015
- News
Higher Ground
the front doors of those massive southern mansions? The colors signify membership in the city’s big social organizations. That one is purple, green, and gold—signifying that the homeowner is a member of Rex, an influential 143-year-old... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles... View Details
Keywords: by Staff