Services Marketing - Publications - Faculty & Research

18 Feb 2015
First Look

First Look: February 18

believed that the company's products needed to not only make money but also have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other insurance areas and financial View Details

Keywords: Sean Silverthorne

March 2009
Teaching Note

Dogus Group: Weighing Partners for Garanti Bank (TN)

By: Tarun Khanna and Krishna G. Palepu

Teaching Note for [709401]. View Details

Keywords: Opportunities; Partners and Partnerships; Bids and Bidding; Financial Institutions; Financial Services Industry; Financial Services Industry

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01 Feb 2016
Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

and 1994, within the Australian Football League and its precursor, the Victorian Football League. (See Matching and Mobility in the Market for Australian Rules Football Coaches by Jeff Borland and Jenny Lye, Industrial and Labor Relations... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details

Keywords: by Rosabeth Moss Kanter

16 Jul 2013
First Look

First Look: July 16

resource-management issues, the author argues, water, electricity, and transit deserve the greatest focus. Every other service a competitive city provides-functional housing, schools, hospitals, stores, police and fire departments,... View Details

Keywords: Anna Secino

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

December 16, 2020. Summing up last month’s column My column last month about job training inequality and economic growth sparked many insightful comments about the role of markets as arbiters of fairness and the nature of competition for... View Details

Keywords: by James Heskett

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

Lawrence (MBA '87), a marketing consultant and professor at Boston University, says, "Spirituality should not be confused with 'religion.' To me, spirituality is simply having a sense of inner calm and a willingness to reflect... View Details

Keywords: by Marguerite Rigoglioso

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

the marketing and economics literature. We show that in the Nerlove-Arrow framework, moment conditions typically used in conventional dynamic panel data methods become vulnerable to serial correlation in the error structure. We discuss... View Details

Keywords: Sean Silverthorne

28 Aug 2007
First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms develop different skills, in... View Details

Keywords: Martha Lagace

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and View Details

Keywords: Dina Gerdeman

January 2005 (Revised December 2005)
Case

KAMCO and the Cross-Border Securitization of Korean Non-Performing Loans

Covers the first international nonperforming loan securitization done in Korea. The CEO of KAMCO is trying to dispose of a portfolio of nonperforming commercial loans that the organization acquired from a number of banks. A group of investment bankers have proposed... View Details

Keywords: Debt Securities; Decision Choices and Conditions; Capital Markets; Financing and Loans; Cross-Cultural and Cross-Border Issues; Financial Services Industry; South Korea

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May 2010 (Revised November 2010)
Case

Investment Technology Group

By: Clayton S. Rose and David Lane

Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step... View Details

Keywords: Customer Relationship Management; Financial Crisis; Investment; Resignation and Termination; Crisis Management; Product Positioning; Organizational Change and Adaptation; Financial Services Industry; Financial Services Industry; New York (city, NY)

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13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

marketing executive who had insightfully figured out how a just-emerging market was structured, had helped to shape a new product and service package that did an important job... View Details

Keywords: by Michael Raynor

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

systematically identify opportunities all around them. Martha Lagace: Your work highlights many opportunities for innovation and success despite the serious market conditions facing entrepreneurs. What about past experience and the... View Details

Keywords: by Martha Lagace

March 2010 (Revised March 2012)
Teaching Note

PNC Financial: Grow Up Great (TN) (A) and (B)

By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason

Teaching Note for [409108]. View Details

Keywords: Investment; Problems and Challenges; Opportunities; Leadership; Early Childhood Education; Brands and Branding; Organizational Structure; Success; Financial Services Industry

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May 2014
Case

Goldman Sachs: Anchoring Standards After the Financial Crisis

By: Rajiv Lal and Lisa Mazzanti

Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a... View Details

Keywords: Brand Management; Public Image; Corporate Accountability; Reputation; Standards; Financial Crisis; Brands and Branding; Financial Services Industry; Financial Services Industry

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03 Aug 2010
First Look

First Look: August 3

substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social cues. The Underdog Effect: The... View Details

Keywords: Martha Lagace

29 May 2001
Research & Ideas

Race Does Matter in Mentoring

and design assignments. The education facilitated his transition into management when he was finally promoted two years later. Once in middle management, Williams's career took off; he was charged with coordinating the engineering, manufacturing, and field View Details

Keywords: by David A. Thomas

September 2023
Supplement

Design and Evaluation of Targeted Interventions

By: Eva Ascarza

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details