Services Marketing - Publications - Faculty & Research

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

favor of the client, criminal cases in which advisors were found guilty, and any firing for cause. The findings are contained in the forthcoming paper The Market for Financial Adviser Misconduct, scheduled to be published in the Journal... View Details

Keywords: by Michael Blanding; Financial Services

Web

IT Strategy: The Future of the Web at HBS | Information Technology

a forward-looking system that offers ongoing flexibility and increased speed to market for websites and web publishing. The project team wants to empower HBS website owners by adopting a more user-friendly, self-service model for web... View Details

01 Apr 2001
News

William Fung: E-Commerce and Efficiency

Ask fund managers covering the Hong Kong market about smart technology plays in these days of crashing dot-coms and you’re likely to hear one company name repeated often. Li & Fung has become the firm to watch for post-frenzy investors.... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade

28 Oct 2014
First Look

First Look: October 28

October 2014 Review of Financial Studies Corporate Investment and Stock Market Listing: A Puzzle? By: Asker, John, Joan Farre-Mensa, and Alexander Ljungqvist Abstract—We investigate whether short-termism distorts the investment decisions... View Details

Keywords: Carmen Nobel

01 Sep 2017
News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

Leo Burnett

Pillsbury Doughboy, Charlie the Tuna, Morris the Cat for Starkist, the Maytag repairman, and United’s “Fly the friendly skies.” He also is credited with the Marlboro Man, which took Marlboro from less than 1 percent market share in 1953... View Details

Keywords: Services

01 Dec 2017
News

Case Study: The Doctor Deficit

market for medical services there is almost no risk of being swept by “winner takes all.” Every regional market will have to be sold individually, so there is ample time to... View Details

Keywords: April White

05 Jul 2011
News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

01 Jan 2013
News

Thomas A. James, MBA 1966

is a diversified financial services holding company with more than 2,500 offices around the world, 14,000 associates, and a market capitalization of $5.1 billion. James has always had an independent spirit.... View Details

Keywords: Susan Young

May 2011
Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton

Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details

Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction

Citation

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01 Sep 2005
News

WATER Ltd.

need and should not be subject to the vagaries of profit-driven management or the potential manipulation of markets. But it is these same market forces that could well drive crucial changes in water use. In theory, when water becomes... View Details

Keywords: Garry Emmons; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services

19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

announced earlier this month intention to join megapartners Warren Buffett and JPMorgan Chase on some still mysterious project in the fastest-growing market of them all, health care. These stories from our archive suggest the great impact... View Details

Keywords: by Sean Silverthorne; Retail

Web

LGBTQ+ Pride Month | Baker Library

"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or View Details

01 Sep 2016
News

Offshore Learning

the New England power industry, where he played a key role in building a start-up company into a $300 million energy marketing enterprise. Seeds of Success When he rejoined Outward Bound full time at Thompson Island in 2005, Pearson... View Details

Keywords: Deborah Blagg; Outward Bound; Educational Support Services; Educational Support Services

24 Sep 2020
Research & Ideas

Financial Meltdowns Are More Predictable Than We Thought

The team studied trends in outstanding credit, stock market values, and home prices from 1950 to 2016 for 42 countries. They found the potential for a financial crisis was highest in years when both stock prices and non-financial business... View Details

Keywords: by Danielle Kost; Financial Services

Fast Answer

Reshaping Competition

Where can I find resources for my Reshaping Competition paper? Company Research: Capital IQ: Database by provider detailed company information (financials, market performance, deals and developments) as well as a variety of... View Details

01 Dec 2003
News

Spreading the Words

introduce users to different learning activities. Cook drew the characters and came up with concepts, and Jan guided content development to meet the needs of classroom teachers. Fast forward to 2003, and the Cooks are still at it. While Cook hasn’t given up his day job... View Details

Keywords: Educational Support Services; Educational Support Services

12 Oct 1999
Research & Ideas

How to Write a Great Business Plan

about people revolve around three issues: What do they know? Whom do they know? and How well are they known? As for opportunity, the plan should focus on two questions: Is the market for the venture's product or View Details

Keywords: Re: William A. Sahlman

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

such as the new iWatch, and I'm offered a service that will alert my doctor of any health abnormalities via the device , I'm going to agree to that. My health will win out over privacy in that case." We have learned to live with and... View Details

Keywords: by James Heskett