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  • 12 Sep 2022
  • Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

colleagues studied how experts judged contest entries and found that the greater an evaluator’s expertise, the more likely they were to nix less feasible proposals in favor of safer bets. “Who we select to do our evaluations and to pick these ideas has important... View Details
Keywords: by Rachel Layne; Aerospace
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

were able to overcome a standard package size and still downsize. Q: The strategy of downsizing products must have an inherent endpoint—a bag of potato chips can only get so small! What else can... View Details
Keywords: by Manda Salls
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

are significantly different to the inter-industry vertical FDI visible at the two-digit level. These subsidiaries are not readily explained by the comparative advantage considerations in traditional models, where firms locate their low skill View Details
Keywords: Martha Lagace
  • December 2018 (Revised September 2019)
  • Case

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
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  • November 2019 (Revised June 2020)
  • Case

Shiseido Acquires Drunk Elephant

By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Personal Care; Startup; Brand Equity; Brand Valuation; Brand Value; Brand Storytelling; Brand Management; Brands and Branding; Valuation; Marketing; Marketing Strategy; Mergers and Acquisitions; Entrepreneurship; Business Startups; Consumer Products Industry; Consumer Products Industry; United States; Japan
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  • August 2019
  • Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
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  • 01 Dec 2023
  • News

Rounding the Bend

greenhouse gas emissions. There’s also rampant waste and pollution involved in making the clothes we wear—two-thirds of which, after being jettisoned from our closets, get tossed into landfills or incinerated. Shifting from that linear economic model—from View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 2017
  • Chapter

The Swedish Competitiveness Scorecard 2017

By: Christian H.M. Ketels
The Swedish Competitiveness Scorecard assesses Sweden's current competitiveness across a broad range of indicators, applying an impact logic from competitiveness fundamentals to productivity and prosperity outcomes. On these indicators Sweden is compared to a peer... View Details
Keywords: Competitiveness; Sweden; Economic Policy; Economy; Policy; Competition; Sweden
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  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

new recruits. They often even instructed salesmen how to stand while talking with a customer, or how to hand over the pen at "closing." The revolution in selling had consequences beyond individual firms. The growth of systematic methods of sales management... View Details
Keywords: by Laura Linard
  • Web

Winners & Runners-Up | New Venture Competition

thin film strip which can be shipped and stored without refrigeration, eliminating the need for the cold-chain. Vaxess strives to not only lower the cost of distribution, but also increase access to life-saving products for people around... View Details
  • 2012
  • Working Paper

Information Technology and Boundary of the Firm: Evidence from Plant-Level Data

By: Chris Forman and Kristina McElheran
We study the relationship between different margins of information technology (IT) use and vertical integration using plant-level data from the U.S. Census of Manufactures. Focusing on the short-run decision of whether to allocate production output to downstream plants... View Details
Keywords: Information Technology; Technology Adoption; Production; Factories, Labs, and Plants; Vertical Integration; Supply Chain; Manufacturing Industry; United States
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  • 22 Nov 2011
  • Working Paper Summaries

Carbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions

Keywords: by David F. Drake; Manufacturing
  • September 2011
  • Supplement

TopCoder (B)

By: Karim R. Lakhani, Eric Lonstein and Stephanie Pokrywa
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Industry Growth; Forecasting and Prediction; Change Management; Production; Machinery and Machining; Planning; Quality; Competition; Diversification; Technology Adoption; Measurement and Metrics; Product Design; Manufacturing Industry
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  • 14 Mar 2014
  • HBS Seminar

Jeremy M. Levin, former President and CEO, Teva Pharmaceutical Industries

  • 2010
  • Working Paper

Beyond Agency Theory: The Hidden and Heretofore Inaccessible Power of Integrity (PDF file of Keynote Slides)

By: Michael C. Jensen and Werner Erhard

There is far too much concern today about the conflicts of interest between people; for example, conflicts of interest between agents and owners—historically a favorite topic of Jensen—and not enough attention paid to the damage caused by an individual's conflict of... View Details

Keywords: Moral Sensibility; Lawfulness; Production; Organizations; Performance Improvement; Agency Theory; Conflict of Interests; Trust; Competitive Advantage; Value Creation
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  • 2008
  • Article

Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities

By: Kristina Steffenson McElheran
This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details
Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States
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  • 16 Oct 2017
  • Research & Ideas

The Most Successful Startups Have Hands-On Founders

getting the feedback they need, and they’re happy in the firm so they’re less likely to quit,” says Rembrand Koning, an assistant professor in Harvard Business School’s Strategy Unit who was a coauthor of the study. "Our findings... View Details
Keywords: by Dina Gerdeman
  • Web

Understanding Health Systems, Payors, and Regulation - Health Care

products and pricing on the public health insurance exchanges, and co-payment coupons for prescription drugs. Featured Research 15 Nov 2016 Harvard Business Review Health Care Needs Real Competition By: Leemore Dafny More Health Care... View Details
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

operating system companies need both end-users and application developers. Increasingly, thanks in large part to technology and the Internet, multi-sided markets are becoming more common. But how do they work? What are effective View Details
Keywords: by Sean Silverthorne; Technology
  • Web

Globalization - Faculty & Research

competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean revert faster in countries where there is more View Details