Product Design - Publications - Faculty & Research

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

got over that hump, I mean then you’re like wow, we could really build an iconic company that really changes the way that the internet works for the better, kind of fixes a lot of the shortcomings. And I think that as soon as we had that a-ha we were able to really... View Details

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

the products on that market are designed by the government, which is not exactly my idea of how products ought to be designed. I think what's going to happen is once we have an... View Details

Keywords: by Sean Silverthorne; Health

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

developed new product categories such as organic food and wind and solar energy, which explicitly focused on sustainability. Again this process has been traced back to the nineteenth century. With the rise in green consumerism and public... View Details

Keywords: by Sean Silverthorne

15 Feb 2023
News

Grand Ambitions in the Great Plains

MK: Hobbes is pretty big. He's taller than me. I'm about six feet tall. I wouldn't say he's particularly exciting looking. He is a giant steel box, essentially. DM: Inside, you can see waffle-shaped sorbent cartridges designed to remove... View Details

07 Sep 2021
News

Growing Home

streets. It had become a ghost town. “It was a really shocking sight,” says Hori, and one at odds with the bustling commercial hub he remembered. The experience led him to start the Downtown Mito Rebirth Project in 2016, a public-private partnership View Details

Keywords: Dan Morrell

01 May 2015
News

Celebrating and Supporting Leadership

societal progress by creating jobs, investing in communities, and bringing the world much-needed products and services. "In an era of budget austerity and political gridlock, business is called on to play a larger role in providing social... View Details

Keywords: Educational Services

19 Jan 2016
First Look

January 19, 2016

anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an important unintended consequence: racial discrimination. In a field experiment on Airbnb, we find that... View Details

Keywords: Sean Silverthorne

09 Sep 2024
News

Basket Chase

number of components, some of which are perishable. So, you could have anywhere from five to twenty-two items that go into this gift basket. It needs to look a certain way. It needs to be designed beautifully and have a theme. It’s... View Details

01 Dec 2008
News

A Force for Good

productive teamwork. Enhance creativity through more flexible organizational structures. Bet on people. Think big. Say no respectfully. McArthur liked to say that the faculty was the “whole ball game,” and in fact, he lavished time and... View Details

Keywords: Jeffrey L. Cruikshank; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing

04 Sep 2019
News

Alumni and Faculty Books for September 2019

consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding... View Details

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

regardless of the intrinsically better design and potential differential value of Linux. In other words, harnessing demand-side learning more efficiently is not sufficient for Linux to win the competitive battle against Windows. Having... View Details

Keywords: by Sean Silverthorne; Technology

01 Sep 2020
Blog Post

6 Ways to Support COVID-Weary Employees

to contagious presenteeism: Remove financial incentives for it by providing paid sick leave, audit work designs for features that evoke undue pressure for attendance, and champion an organizational culture that fosters pro-health... View Details

Keywords: All Industries

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

offered an intensive study of the place and function of advertising in business administration. Designed to “give a viewpoint to those who, as executives, will have to direct the use of advertising in the conduct of business,” 25 the... View Details

15 Apr 2008
First Look

First Look: April 15, 2008

Working PapersOrganizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry Authors:Dennis Campbell, Srikant M. Datar, and Tatiana Sandino Abstract Many companies operate units... View Details

Keywords: Martha Lagace

15 Nov 2011
First Look

First Look: November 15

where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details

Keywords: Sean Silverthorne

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

start up an unusually innovative venture. It was a "launch" truly deserving of that designation - a company that would rocket commercial payloads into space. Today, the firm they established, Orbital Sciences Corporation, having broadened... View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

01 Dec 1997
News

Growing Together

Gleason (MBA '97) is finding a way to make both a profit and a difference. Last fall, as a part of HBS associate professor Marco Iansiti's Managing Product Development course, Gleason created a model for a company that would employ... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

01 Apr 2008
First Look

First Look: April 1, 2008

development organizations, involved in both research and program design and delivery. This case explores CCL's approach to leadership and management education for executives and presents some of the challenges the CCL faces as many... View Details

Keywords: Martha Lagace

September 2019
Case

Shell: A Company of Opportunity?

By: Joseph B. Fuller and Emer Moloney

The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details

Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands

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11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

Publications