Marketing Effectiveness - Publications - Faculty & Research

28 Jul 2014
Blog Post

Mid-summer Update

over the course of 15 years, which is nothing short of legendary. He had cases written about him and the company! I’m a little embarrassed to say that meeting Larry in person had a bit of a celebrity-sighting effect on me Over the course... View Details

Keywords: Manufacturing

15 Feb 2016
Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

builds employee loyalty and bolsters company reputation, but requires effective tools to carry out. Beshears’s research sheds important light on the presumed efficacy of social norms marketing in the... View Details

Keywords: Re: John Beshears; Financial Services

Web

Trade Catalogs - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets Advertising Products Trade Catalogs Trade... View Details

15 Nov 2020
News

Global Outposts Expand HBS’s Intellectual Footprint

multiple centers for a broader exploration of a topic. For example, this past year, the centers coordinated more than 50 interviews in 10 countries to help Professor Rafaella Sadun examine how resilient businesses can effectively and... View Details

04 Mar 2014
First Look

First Look: March 4

incumbents remains unchallenged. Quantile regressions reveal that the distributional effects of deregulation on firm size are significantly non-linear. The reallocation of market shares toward a small number... View Details

Keywords: Sean Silverthorne

Web

IFC India 2025: SELCO - Decentralized Renewable Energy to Develop While Decarbonizing - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

12 Jan 2015
News

Good Investments

Illustration by Marcos Chin It’s market day in Barrio Curtidores, which means the main thoroughfare is packed with shoppers perusing makeshift stands that offer everything from jeans and blenders to vegetables and tacos. Moto-taxis... View Details

Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance

23 Oct 2007
First Look

First Look: October 23, 2007

Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details

Keywords: Sean Silverthorne

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

facilitate the expatriation of US corporations. Such transactions reflect the effects of policies and of the changing structure of multinational firms. From a policy perspective, the transactions highlight the increasing costs of... View Details

Keywords: by Mihir Desai; Pharmaceutical

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete),... View Details

Keywords: Re: James L. Heskett

12 Oct 1999
Research & Ideas

Building Bridges: New Dimensions in Negotiation

differences in their forecasts of future events (such as the profitability of a business being sold), attitudes toward risk and time, tax and regulatory status, market and technological knowledge and access, and so on. The third dimension... View Details

Keywords: by Anita M. Harris

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

director of HBS Alumni Communications, to develop an in-depth, informative, and lively CD-ROM presentation about HBS that can be delivered effectively by alumni volunteers through the club system. Two other significant committee... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

Web

Alumni in Climate Networking Series: Miami - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

effectively is a governance issue as well as a prerequisite for profitable growth.” Related Reading Connecting Goals and Go-To-Market Initiatives The Most Powerful Workplace Motivator Want a Happy Customer? Coordinate Sales and View Details

Keywords: by Michael Blanding

24 Sep 2014
Op-Ed

Stop Thinking of Climate Change as a Religious or Political Issue

You sometimes hear people say things like, "I believe in global warming" or "I don't believe in climate change." It seems odd to approach climate change in this way, as though it were a question of belief, like religion. Most of the time when we confront uncertainty in... View Details

Keywords: by Forest Reinhardt; Energy; Utilities

23 Apr 2008
Op-Ed

The Gap in the U.S. Treasury Recommendations

regulatory structure proposed by the Treasury would consist of three key parts. In addition to its role as the nation's central bank, the Federal Reserve would act as a market stability regulator, focusing on systemic risk. It would take... View Details

Keywords: by Dwight Crane; Banking; Construction; Real Estate; Financial Services

01 Jun 2014
News

Ready for Takeoff

ability to react to the market will be critical; she knows that. There's no overestimating the event's potential effect on TAM—especially in a country where soccer is religion. But however TAM handles the... View Details

Keywords: Dan Morrell; Air Transportation; Transportation

13 Jan 2009
First Look

First Look: January 13, 2009

Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details

Keywords: Martha Lagace

September 2023 (Revised December 2023)
Case

TetraScience: Noise and Signal

By: Thomas R. Eisenmann and Tom Quinn

In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details