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  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As people become increasingly... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 05 May 2015
  • First Look

First Look: May 5

questionable behaviors during the financial crisis and individual acts of unethical behavior in many spheres of society. When considered together, these actions have had large-scale impact on the economic landscape. In this paper, we discuss recent streams of research... View Details
Keywords: Carmen Nobel
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

faculty as a senior fellow to study health-care reform. Feeley, the Helen Shafer Fly Distinguished Professor of Anesthesiology at The University of Texas MD Anderson Cancer Center, is on a quest to make the payment process easier and, hopefully, less expensive. Last... View Details
Keywords: by Carmen Nobel; Health
  • 15 Dec 2015
  • First Look

December 15, 2015

which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this... View Details
Keywords: Carmen Nobel
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

keen exhibitors are to free up screens on which to show it, how much space foreign journalists allocate to reviewing it, and so on. As conventional wisdom suggests, the key drivers of success in the U.S. also apply to foreign markets.... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

2017 Washington, DC: American Public Health Association Public Health Preparedness: Case Studies in Policy and Management By: Howitt, Arnold M., Dutch Leonard, and David W. Giles, eds. Abstract—This book provides detailed accounts of a... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

CEO Corie Barry, who says that making money is the company’s business imperative, not its purpose. Barry explains how the company manages to balance pursuing its mission of enriching people’s lives through technology while also focusing... View Details
Keywords: by Ranjay Gulati
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

Business School and Professor in Health Policy and Management at the Harvard T.H. Chan School of Public Health. Even though Chipotle’s supply chain is shorter, with fewer intermediaries between supplier and restaurant, the use of local... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 30 Sep 2014
  • First Look

First Look: September 30

enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of the attendant research infrastructure is an important, but... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2001
  • What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

Summing Up The verdict of those responding to the column on the threat of the "disruptive technology" represented by online distance learning for in-class, onsite MBA programs is in. In your opinion, the trend represents an... View Details
Keywords: by James Heskett
  • 22 Sep 2020
  • Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

performance on average. Silverthorne: For entrepreneurs who decide to stay the course, what does the funding outlook look like? Roche: Funding opportunities may dry up as venture capitalists increasingly struggle to raise new funds or... View Details
Keywords: by Sean Silverthorne
  • 27 Jul 2015
  • Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

leg up hurts not-so-fortunate colleagues. Or the uneasy realization that their status boost could disappear as quickly as it appeared. In short, receiving an unexpected bump in prestige doesn't always feel good. Companies need to be aware... View Details
Keywords: by Roberta Holland
  • 08 Jan 2014
  • What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

Summing Up Does Social Equality Improve Productivity? Inequality in our society is an important and growing issue. It prompted a debate among respondents to this month's column about the causes, specifically the role played by innovation... View Details
Keywords: by James Heskett
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

comes home with something for a child and the child hates it, this good feeling can go out the window, and frustration can become the governing perception." Take time to extract meaning from data. Too often, marketing people assume that the data's the thing—that... View Details
Keywords: by Richard Bierck; Retail
  • 21 Jul 2010
  • Research & Ideas

HBS Faculty Debate Financial Reform Legislation

their perspectives on the bill and its key provisions. Their opinions range from calling it a major step forward to concern that it will actually raise the risk to the system. Robert Steven Kaplan, Professor Of Management Practice:... View Details
Keywords: by Staff
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

customers. By having each company specialize in one activity, the companies together do everything more efficiently for the customer. Of course, managing all of these different suppliers of services can be a hassle for consumers.... View Details
Keywords: by Michael Blanding
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

Management in Beijing. The Harvard Business School Alumni Bulletin recently caught up with McFarlan and asked him to reflect on his experiences in China, and his thoughts about the future of a country he... View Details
Keywords: by Deborah Blagg
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

interactivity across geographic distance than has been possible up until now. We've had some forms of interactive technologies for a long time (e.g., telephone) and many kinds of media too, but real-time interactivity at a distance that... View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

the merchandise layout, and especially, talking with and touching potential consumers. "I'd make up every woman who stopped to look," Lauder remembered. "I would show her that a three-minute makeup could change her... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

use loan-level data to study how the organizational structure of banks impacts small business lending. We find that decentralized banks—where branch managers have greater autonomy over lending decisions—give larger loans to small firms... View Details
Keywords: Sean Silverthorne
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