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Show Results For
- All HBS Web
(11,062)
- People (60)
- News (3,267)
- Research (5,785)
- Events (58)
- Multimedia (151)
- Faculty Publications (3,642)
- 22 Dec 2020
- Cold Call Podcast
Dove: Maintaining a Brand with Purpose
- 08 Oct 2021
- News
Harvard’s Tsedal Neeley: Remote Work Is Not Going to Go Away
The Implications of Working Without an Office
In early 2020, the world began what is undoubtedly the largest work-from-home experiment in history. Now, organizations continue to wrestle with whether and how to have workers return to their offices. Business leaders need to be able to answer a number of questions... View Details
- 23 Jan 2013
- News
Are Today's Business Leaders Too Afraid of Risk?
- 19 Dec 2016
- HBS Seminar
Zeynep Ton, MIT Sloan School of Management
- 15 Dec 2015
- First Look
December 15, 2015
examine the selection of students going into finance or science and engineering (S&E). I find that academic achievement in college is negatively correlated with a propensity to take a job in finance... View Details
Keywords: Carmen Nobel
- 25 Jul 2019
- News
Are New Graduates Happier Making More Money or Having More Time?
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
Starting a new job often brings excitement and high hopes of mingling with colleagues, sharing innovative ideas, and making a positive impact on... View Details
- 27 May 2017
- News
The Dumb Politics of Elite Condescension
- 01 Jun 2015
- News
The Selfie Strategy
- 20 Jun 2019
- Blog Post
What is the MS/MBA Biotechnology: Life Sciences Program? A Q&A with Bill Anderson, Senior Lecturer on Stem Cell and Regenerative Biology
leadership at Harvard Business School, the university is in a unique position to take the lead in this training. What types of individuals are you looking for? We are looking for the next leaders who wish to think deeply about challenges... View Details
- 04 Jun 2018
- Blog Post
How to Create a Presence Without Being Present
The professional job search is a deeply personal journey. For MBA job-seekers, direct engagement with potential employers is essential: they want you to know who they are, and they want to know who you are.... View Details
Keywords: All Industries
- June 2012
- Article
The Economic Value of Celebrity Endorsements
By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
our choice(s) in life." Henry Kwok commented, "The field of neuroscience and brain scanning will only get more advanced, and thus we can expect better reading However, the View Details
Keywords: by James Heskett
- Career Coach
Laetitia Tiani Vessah
Laetitia wants to be your compass to confidence in your job search. She can provide specific insights into CPG, and Entrepreneurship through Acquisition. Laetitia understands the pressure of non-traditional... View Details
- 11 Jul 2016
- Blog Post
Career Resources to Consider Before You Arrive at HBS
to you right now that will most likely play a key role in your job search. A few to consider are as follows: 1. Focus on Building and Renewing Relationships When you arrive at HBS you will soon realize the... View Details
- 03 May 2019
- HBS Seminar
Stephanie Cheng & Ran Song, Harvard University & Harvard Law School
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)