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Publications
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(6,354)
- Faculty Publications (2,694)
- January 1987 (Revised January 1990)
- Case
The World VCR Industry
By: David B. Yoffie
In the 1980s Japan dominated the world industry for video cassette recorders. This case looks at the evolution of the technology and competition in VCRs, the battles between VHS and Beta, and the emerging threats to Japanese dominance. View Details
- December 1986 (Revised July 1989)
- Background Note
Note on the Hospital Information Systems Industry
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
- September 1986 (Revised July 2001)
- Case
Eastern Electric Apparatus Repair Company (A)
By: Carliss Y. Baldwin and Harry Gruner
As principals engaged in structuring leveraged buyouts for a well-capitalized risk arbitrage firm, Bob Meehan and George Schwartz are preparing to bid for the business and assets of a Westinghouse subsidiary. The case focuses on the value of the opportunity, methods of... View Details
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
- May 1986 (Revised October 1986)
- Case
Data Administration in Citibank Brazil (B): Strategy and Technology
By: Shoshana Zuboff
- May 1986 (Revised October 1986)
- Case
Data Administration in Citibank Brazil (C): The Back-End Project
By: Shoshana Zuboff
- April 1986 (Revised July 1996)
- Case
Comdisco, Inc.: Financial Statement Analysis (A)
- February 1986 (Revised November 1987)
- Case
Palladian Software
- January 1986 (Revised October 1986)
- Case
Data Administration in Citibank Brazil (Abridged)
By: Shoshana Zuboff
- January 1986 (Revised March 1997)
- Case
Horizon Group
Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details
- October 1985 (Revised February 1986)
- Supplement
CompuServe (A1)
By: James L. Heskett
This addendum to CompuServe (A) describes how resources were allocated. View Details