Publications

June 2010
Teaching Note

Radiant Cosmetics: What's in a Pout? (TN)

By: Robert C. Pozen and Mary Ellen Webster Hammond

Teaching Note for 310003. View Details

Keywords: Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Consumer Products Industry; Fashion Industry; France

27 Mar 2005
Research & Ideas

Should I Pay the Bribe?

corruption is quite detrimental to economic progress. It really depends on the form of corruption and how markets are organized. Q: What negative impact could paying bribes have on managers, even in countries where bribery is common? A:... View Details

Keywords: by Cynthia D. Churchwell

01 Dec 2018
News

Research Is the Foundation

Supporting Faculty Research Endeavors When Tsedal Neeley joined the HBS faculty in 2007 as an assistant professor, she was already deeply interested in the impact that corporate common language practices have in global businesses. “I had... View Details

01 Oct 1998
News

A Career to Smile About

covers an impressive amount of territory, for the energetic Juliber, it's only a start. "One of the main challenges for a global company is how to accelerate the transfer of experience and information from one part of the world to... View Details

Keywords: Dun Gifford, Jr.

April 1993 (Revised June 1993)
Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan

In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details

Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

23 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it... View Details

Keywords: by Martha Lagace

April 2001
Case

Corruption in International Business (B)

By: Robert E. Kennedy and Rafael M. Di Tella

Focuses on efforts to combat corruption. Approaches include international laws, international agreements, efforts by international development organizations, and private efforts by firms and nongovernmental organizations. View Details

Keywords: Crime and Corruption; Emerging Markets; Policy; Globalization

24 Feb 2003
Research & Ideas

In Troubled Africa, Botswana Flowers

commercial hub. Q: On the larger topic of Africa, which appears to have been left behind in the globalization movement, where do you see Africa heading over the next twenty years, in terms of economic development? A: Hopefully, the next... View Details

Keywords: by Cynthia Churchwell

February 1995 (Revised July 1995)
Supplement

Antmobel (B): Entering France?

Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities. View Details

Keywords: Market Entry and Exit; Global Strategy; France

September 1992 (Revised March 1994)
Case

Warsaw Marriott: New Competition for Warsaw's Marriott Hotel

A very successful luxury hotel in Warsaw, Poland is faced with its first serious competition as new luxury hotels enter the Warsaw market. The case raises the general issue of how to sustain a competitive advantage in an international service business. A variety of... View Details

Keywords: Competitive Advantage; Globalized Markets and Industries; Accommodations Industry; Poland

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

those responses were not able to predict sales," Karmarker's note states, illustrating the marketing value of subconscious cerebral data. Neuromarketing can provide important but complex data to companies that target a View Details

Keywords: by Carmen Nobel; Consumer Products

1998
Chapter

Concentration and Internationalisation in Banks after the Second World War

By: G. Jones

Keywords: History; Supply and Industry; Globalized Markets and Industries; Banks and Banking; Banking Industry