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Show Results For
- All HBS Web
(12,573)
- People (50)
- News (3,118)
- Research (6,951)
- Events (26)
- Multimedia (167)
- Faculty Publications (4,800)
- Article
Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior
By: Doug Bowman and Das Narayandas
Bowman, Doug, and Das Narayandas. "Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).
- March 2013
- Article
Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression
By: Daniel M. Cable, Francesca Gino and Brad Staats
Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details
Keywords: Socialization; Authenticity; Self-Expression; Best Self; Outsourcing; Employee Retention; Organizational Culture; Retention; Identity; Customer Satisfaction
Cable, Daniel M., Francesca Gino, and Brad Staats. "Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression." Administrative Science Quarterly 58, no. 1 (March 2013): 1–36.
- 18 Apr 2024
Life at HBS Chat with the South Asian Business Association and Southeast Asia Club
Join this interactive session for a Life at HBS Chat with the South Asian Business Association (SABA) and Southeast Asia Club. This virtual event is a unique opportunity to hear from current HBS students regarding their MBA experience. Members will share their... View Details
- Web
Bibliography - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections
Division I, Political and Personal Satires, v. 5–11. London: Printed by order of the Trustees, 1870–1954. Hollstein, F.W.H. Dutch and Flemish Etchings, Engravings View Details
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details
Keywords: by Lane Lambert
Ryan W. Buell
Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details
- 09 Jun 2016
- Cold Call Podcast
Hold on to Your Complexity: Bringing Multiple Identities to Work
- 2012
- Chapter
Banking on Consumer Credit: Explaining Patterns of Household Borrowing in the United States and France
Keywords: Credit; Commercial Banking; Personal Finance; Borrowing and Debt; Financing and Loans; Consumer Behavior; Banking Industry; United States; France
Trumbull, J. Gunnar. "Banking on Consumer Credit: Explaining Patterns of Household Borrowing in the United States and France." Chap. 7 in The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture, edited by Jan Logemann. New York: Palgrave Macmillan, 2012.
- 01 Sep 2023
- News
That Was Then, This Is Now
It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details
- 19 Dec 2011
- Research & Ideas
Climbing the Great Wall of Trust
economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details
Keywords: by Michael Blanding
- May 2007 (Revised April 2009)
- Case
Netflix
By: Willy C. Shih, Stephen P. Kaufman and David Spinola
Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details
Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry
Shih, Willy C., Stephen P. Kaufman, and David Spinola. "Netflix." Harvard Business School Case 607-138, May 2007. (Revised April 2009.)
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
importance of respect and personal affection for one's business colleagues. In 1986, his trust in his own business partner was violated in an incident involving the sale of SABO stock without his knowledge... View Details
- October 1995 (Revised June 1996)
- Case
Li & Fung (Trading) Ltd.
Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according... View Details
Keywords: Networks; Marketplace Matching; Supply Chain Management; Trade; Manufacturing Industry; Retail Industry; Asia; United States; Europe
Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
- Article
How to Get the Most Out of Peer Support Groups: A Guide to the Benefits and Best Practices
By: Boris Groysberg and Robert Russman Halperin
For years business leaders have turned to peer forums—groups of four to 10 people with similar interests who meet regularly for confidential conversations—to share their problems, find support and insights, and learn and grow. But because such forums are small and... View Details
Groysberg, Boris, and Robert Russman Halperin. "How to Get the Most Out of Peer Support Groups: A Guide to the Benefits and Best Practices." Harvard Business Review 100, no. 3 (May–June 2022): 130–141.
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
- November 1989 (Revised February 1990)
- Case
John A. Clendenin
Brief description of the life history of a Xerox manager. When used with Managing Xerox's Multinational Development Center it allows for the discussion of the relationship between personal history, personal values, and career choices. View Details
Keywords: Personal Development and Career
Eisenstat, Russell A. "John A. Clendenin." Harvard Business School Case 490-028, November 1989. (Revised February 1990.)
- 15 Sep 2022
- Research & Ideas
Looking For a Job? Some LinkedIn Connections Matter More Than Others
research breaks new ground on how to network on the professional channel LinkedIn and pinpoints the connections that are likely to yield the most job offers. The implications are significant for career planning View Details
Keywords: by Michael Blanding
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
narcissistic fad on social networks in service to the brand itself. The usual elements are there: an act that is incongruous, not easy to do, and screams "look at me." Yet here, the incidental meaning is not at all dissociated... View Details
Keywords: by John Deighton
- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they... View Details
Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.